Shicchy’s Charity Fair Review: A Discount Designer Paradise

For over 40 years, Shicchy’s Charity Fair has been bringing high fashion to the Tokyo masses. With major price cuts and a portion of the profits donated to worthy causes, it’s a win-win for shoppers.

Last month, a Parisian friend told me about a huge designer sale outside of Tokyo’s fashion shopping districts. Here, she claimed, I could nab both vintage and on-trend pieces from brands like Louis Vuitton, Chanel and Hermès at incredible discounts. This event was Shicchy’s Charity Fair, at the Tokyo Ryutsu Center.

I wanted to get my hands on products that would typically be lightyears beyond my retail budget. As a pawnbroking event, the fair also sounded like an excellent way to shop for sustainable fashion. And if some of the money went to charity, all the better. So, I decided to check it out. 

Here’s everything you need to know about Shicchy’s Charity Fair and the products you can find there. Plus, what happened when I went bargain hunting.

What Is Shicchy’s Charity Fair?

© Photo by Rachel Crane

Shicchy’s Charity Fair is a bi-annual bargain sales event offering discounts of 30% to 90% on luxury fashion goods. First held in 1972, the fair is now one of the biggest pawnbroker events in Japan, with around 100,000 items on offer. The event is held twice a year at the Tokyo Ryutsu Center near Haneda Airport. Louis Vuitton, Hermès, Prada, Gucci and Tiffany’s are just a few of the brands shoppers can expect to find.

As the name suggests, Shicchy’s Charity Fair donates a portion of its profits to charitable causes around Japan. Past causes the fair has supported include the Japan Committee for UNICEF and numerous disaster-relief efforts nationwide.

The Shicchy Shopping Experience

© Photo by Rachel Crane

I arrived at the Tokyo Ryutsu Center shortly after the event opened at 10 a.m. Huge rows of people were lined up outside the building, waiting to be allowed inside. After 30 minutes in the queue, it was finally my turn. 

The sales floor was organized into sections for clothing, jewelry and watches, accessories and electronics, subdivided by brand. Beyond that, it was a free-for-all. Shoppers jostled to pick through piles of handbags or catch the attention of sales staff. At first, it was a bit overwhelming. However, with a little patience, I was able to get a good look at the items on offer. 

Sales staff wore sashes indicating which languages they spoke, in addition to Japanese, including English. All were very helpful when it came to showing me pieces I wanted to take a closer look at. But when I asked where I might find specific products, they politely told me I was on my own! 

Louis Vuitton was undoubtedly the star of the event, with smaller selections from brands such as Chanel, Prada, Gucci and others. I was able to buy two vintage Louis Vuitton pouches in the ¥30,000 to ¥50,000 range for my Paris friend. I also found her a stunning silk scarf from Hermès for ¥39,800. Lastly, I treated myself to a cute Michael Kors handbag for a modest ¥16,000.

Was it Worth it? 

© Photo by Rachel Crane

While a few items at Shicchy’s Charity Fair could be considered cheap, there are definitely some impressive discounts on offer. If you’re drawn to designer brands but find their products are usually just out of reach price-wise, then the Fair is definitely worth a trip.

Things To Know

Shicchy’s Charity Fair takes place twice a year, every June and November, at the Tokyo Ryutsu Center. For details about the next event, you can go to the Shicchy website or follow their Facebook page. 

Have you ever been to the Shicchy Charity Fair? Did you find any great deals? Let us know in the comments!