{"id":99224,"date":"2026-02-27T07:00:00","date_gmt":"2026-02-26T22:00:00","guid":{"rendered":"https:\/\/savvytokyo.com\/?p=99224"},"modified":"2026-02-27T17:45:41","modified_gmt":"2026-02-27T08:45:41","slug":"new-life-season-in-japan-new-mattress-new-me","status":"publish","type":"post","link":"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/","title":{"rendered":"New Life Season in Japan: New Mattress, New Me"},"content":{"rendered":"\n<p>April marks the start of <em>shinseikatsu<\/em>\u2014\u201cnew life\u201d season in Japan. The season for new apartments, jobs, schools and new everything. By the time you\u2019ve survived the ward office and assembled Nitori shelves, you\u2019re likely running on fumes. We agonize over apartment choices for weeks. But sleep? It\u2019s easy to say you\u2019ll deal with it once you\u2019re settled. Just grab whatever mattress fits through the door. Except \u201conce you\u2019re settled\u201d never arrives. Buying a mattress in Japan isn\u2019t like back home. When your bedroom doubles as your office <em>and<\/em> living room, the decision takes more planning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-framed-heading\" id='the-japan-mattress-problem'>The Japan Mattress Problem<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-979447378.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-979447378-1024x640.jpg\" alt=\"new life season in japan\" class=\"wp-image-99226\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-979447378-1024x640.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-979447378-300x187.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-979447378-768x480.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-979447378-1536x960.jpg 1536w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-979447378-380x237.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-979447378.jpg 1847w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Futons are compact, but they\u2019re firm and need daily folding and airing<\/figcaption><\/figure>\n\n\n\n<p>Tokyo isn\u2019t exactly the most restful place. Work hours are long, and commutes can be brutal. According to OECD data, people here average seven hours of sleep per night\u2014the shortest in the developed world\u2014and women in Japan sleep even less. So if you\u2019re only getting seven hours, those seven hours had better count.&nbsp;<\/p>\n\n\n\n<p>Then the actual shopping experience is a beast in and of itself. Sales pressure is high, and you\u2019re deciding based on five minutes of lying down fully clothed under fluorescent lights. That doesn\u2019t tell you much about how a mattress will feel after a full night\u2019s sleep, night after night.&nbsp;<\/p>\n\n\n\n<p>Online is easier with better prices and less pressure, but it can be a gamble. Can you trust the return policy? Will it even fit through your door? You won&#8217;t know until it shows up.<\/p>\n\n\n\n<p>And there\u2019s the futon versus Western bed debate. Japanese-style futons are compact, but they\u2019re firm and need daily folding and airing. Western beds offer comfort but claim permanent floor space. Most of us just default to whatever seems easiest to buy at the moment and pay for it with our sleep later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-framed-heading\" id='what-actually-matters'>What Actually Matters<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/mattress-scene-wide.mp4.00_00_05_06.\u9759\u6b62\u753b001.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/mattress-scene-wide.mp4.00_00_05_06.\u9759\u6b62\u753b001-1024x640.png\" alt=\"new life season in japan\" class=\"wp-image-99227\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/mattress-scene-wide.mp4.00_00_05_06.\u9759\u6b62\u753b001-1024x640.png 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/mattress-scene-wide.mp4.00_00_05_06.\u9759\u6b62\u753b001-300x188.png 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/mattress-scene-wide.mp4.00_00_05_06.\u9759\u6b62\u753b001-768x480.png 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/mattress-scene-wide.mp4.00_00_05_06.\u9759\u6b62\u753b001-380x238.png 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/mattress-scene-wide.mp4.00_00_05_06.\u9759\u6b62\u753b001.png 1152w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Sleep quality matters<\/figcaption><\/figure>\n\n\n\n<p>I made a classic mistake during my first new life season in Japan. I told myself I\u2019d upgrade my sleep situation once I had more money, space and time. And if you\u2019ve ever tried to wedge a full mattress up a second-floor walk-up in Tokyo, you understand why convenience wins.&nbsp;<\/p>\n\n\n\n<p>Eventually, my finances grew. My family grew. My apartment got bigger. But I never had more time. What I got was a sore lower back and the kind of exhaustion three coffees before noon couldn\u2019t touch.<\/p>\n\n\n\n<p>Here\u2019s the thing about the new life season in Japan, though. It might actually be one of the best times to deal with this. You&#8217;re already rebuilding everything from scratch, so routines haven&#8217;t hardened yet. &#8220;Good enough&#8221; hasn&#8217;t turned into &#8220;this is just how it is now&#8221; (which lasted three years for me, not kidding).&nbsp;<\/p>\n\n\n\n<p>If I learned anything, a few new life seasons in, it\u2019s that sleep quality matters, especially balancing work and family. I know a good mattress won&#8217;t fix Japan&#8217;s work culture, but it can give you a good shot at actually resting during the hours you have.<\/p>\n\n\n\n<p>So what should you look for?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lower back support &#8211; <\/strong>Your commute&#8217;s already killing your back, so your mattress shouldn&#8217;t finish the job. Look for something that keeps your spine aligned, no matter how you sleep.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Temperature regulation &#8211; <\/strong>Japan\u2019s summers are relentlessly humid, and winters are freezing. Hybrid constructions tend to improve airflow, which makes a noticeable difference year-round.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Flexibility<\/strong> &#8211; In smaller homes, compatibility matters. Look for a mattress that can work on bed frames or directly on <em>tatami<\/em> (traditional Japanese floor mats), depending on how your space is set up.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>An actual trial period &#8211; <\/strong>Not five minutes in a store. You want a 30+ day trial that lets you test it through full sleep cycles in your actual bedroom.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading is-style-framed-heading\" id='what-works-in-japanese-apartments'>What Works in Japanese Apartments<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-2207120332.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-2207120332-1024x640.jpg\" alt=\"new life season in japan\" class=\"wp-image-99235\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-2207120332-1024x640.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-2207120332-300x188.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-2207120332-768x480.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-2207120332-1536x960.jpg 1536w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-2207120332-380x238.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/iStock-2207120332.jpg 1726w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Emma Sleep mattresses are lightweight, flexible and offer support<\/figcaption><\/figure>\n\n\n\n<p>The best mattress isn\u2019t the fanciest one. It\u2019s the one that balances comfort and flexibility, especially if you\u2019re living in a small space or might move again in a year or two.&nbsp;<\/p>\n\n\n\n<p>This is where brands that get Japan\u2019s housing situation stand out. <a href=\"https:\/\/www.emma-sleep-japan.com\/?utm_source=savvytokyo&amp;utm_medium=affiliate&amp;utm_content=advertorial&amp;utm_code=Savvy10\">Emma Sleep<\/a> is one example. Their mattresses are lightweight and flexible enough to work on a bed frame or a tatami mat, with the comfort and support of Western mattresses.\u00a0<\/p>\n\n\n\n<p>The hybrid construction provides lower back support (which, if you\u2019ve ever slept on a too-soft or too-hard futon, you know how much this matters) and temperature regulation built for Japan\u2019s weather. The mattresses are shipped compressed in a box for delivery, which can make that first setup easier in buildings with tight stairwells or small elevators. The fact that your bed can now be delivered to your door in a box is a dream.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-framed-heading\" id='starting-fresh'>Starting Fresh<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/Large-25-COMFORT-ADJUSTABLE-MATRESS-ENG-SUB-EDIT-4-CC_4K_00_00_31_20-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/Large-25-COMFORT-ADJUSTABLE-MATRESS-ENG-SUB-EDIT-4-CC_4K_00_00_31_20-1024x640.jpg\" alt=\"emma sleep japan\" class=\"wp-image-99241\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/Large-25-COMFORT-ADJUSTABLE-MATRESS-ENG-SUB-EDIT-4-CC_4K_00_00_31_20-1024x640.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/Large-25-COMFORT-ADJUSTABLE-MATRESS-ENG-SUB-EDIT-4-CC_4K_00_00_31_20-300x187.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/Large-25-COMFORT-ADJUSTABLE-MATRESS-ENG-SUB-EDIT-4-CC_4K_00_00_31_20-768x480.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/Large-25-COMFORT-ADJUSTABLE-MATRESS-ENG-SUB-EDIT-4-CC_4K_00_00_31_20-1536x960.jpg 1536w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/Large-25-COMFORT-ADJUSTABLE-MATRESS-ENG-SUB-EDIT-4-CC_4K_00_00_31_20-2048x1280.jpg 2048w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/Large-25-COMFORT-ADJUSTABLE-MATRESS-ENG-SUB-EDIT-4-CC_4K_00_00_31_20-380x237.jpg 380w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Small changes can make a bigger difference than you\u2019d think<\/figcaption><\/figure>\n\n\n\n<p>Each new life season brings excitement and momentum, and it asks a lot of you all at once. Small changes during this reset can make a bigger difference than you\u2019d think. Anchor sleep to fixed wake times. Put work away at night. Cut screens 30 minutes before bed. And make your bed worth sleeping in.&nbsp;<\/p>\n\n\n\n<p>Emma is currently on a New Life Sale that offers up to 50% off, along with an additional 10% off if you use the code &#8220;SAVVY10&#8221;, which may make upgrading easier during an expensive season. Originally founded in Germany, the company has become one of Europe\u2019s most popular mattress brands, with over five million sleepers and 12.5 million products sold worldwide. For some readers, it may even be a name they recognize from home. That means, unlike your work hours or apartment size, this is one part of a new life season that you can actually choose intentionally.<\/p>\n\n\n\n<p>Don&#8217;t let good sleep slip away. Visit the <a href=\"https:\/\/www.emma-sleep-japan.com\/?utm_source=savvytokyo&amp;utm_medium=affiliate&amp;utm_content=advertorial&amp;utm_code=Savvy10\">Emma Sleep Japan<\/a> website to know more.<\/p>\n\n\n\n<p><em>What are you prioritizing in your space this spring?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopping for a mattress during shinseikatsu (new life season) in Japan? Here\u2019s what actually matters and how to avoid the mistakes most people make.<\/p>\n","protected":false},"author":231,"featured_media":99304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_subtitle":"A fresh start and better sleep","footnotes":""},"categories":[253],"tags":[233,3583],"promotion":[],"class_list":["post-99224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsored-post","tag-lifestyle","tag-new-chapter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Life Season in Japan: New Mattress, New Me - Savvy Tokyo<\/title>\n<meta name=\"description\" content=\"Shopping for a mattress during shinseikatsu (new life season) in Japan? Here\u2019s what actually matters and how to avoid the mistakes most people make.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Life Season in Japan: New Mattress, New Me - Savvy Tokyo\" \/>\n<meta property=\"og:description\" content=\"Shopping for a mattress during shinseikatsu (new life season) in Japan? Here\u2019s what actually matters and how to avoid the mistakes most people make.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/\" \/>\n<meta property=\"og:site_name\" content=\"Savvy Tokyo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tokyosavvy\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-26T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-27T08:45:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/splitB_1920_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Misty Fujii\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Misty Fujii\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/\"},\"author\":{\"name\":\"Misty Fujii\",\"@id\":\"https:\/\/savvytokyo.com\/#\/schema\/person\/92905a0c6d961e121ecf53138040965a\"},\"headline\":\"New Life Season in Japan: New Mattress, New Me\",\"datePublished\":\"2026-02-26T22:00:00+00:00\",\"dateModified\":\"2026-02-27T08:45:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/\"},\"wordCount\":1019,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/savvytokyo.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/splitB_1920_.png\",\"keywords\":[\"Lifestyle\",\"new chapter\"],\"articleSection\":[\"Sponsored Post\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/\",\"url\":\"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/\",\"name\":\"New Life Season in Japan: New Mattress, New Me - Savvy Tokyo\",\"isPartOf\":{\"@id\":\"https:\/\/savvytokyo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/splitB_1920_.png\",\"datePublished\":\"2026-02-26T22:00:00+00:00\",\"dateModified\":\"2026-02-27T08:45:41+00:00\",\"description\":\"Shopping for a mattress during shinseikatsu (new life season) in Japan? Here\u2019s what actually matters and how to avoid the mistakes most people make.\",\"breadcrumb\":{\"@id\":\"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#primaryimage\",\"url\":\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/splitB_1920_.png\",\"contentUrl\":\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/splitB_1920_.png\",\"width\":1152,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/savvytokyo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Life Season in Japan: New Mattress, New Me\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/savvytokyo.com\/#website\",\"url\":\"https:\/\/savvytokyo.com\/\",\"name\":\"Savvy Tokyo\",\"description\":\"The Essential Guide for International Women and Families in Tokyo\",\"publisher\":{\"@id\":\"https:\/\/savvytokyo.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/savvytokyo.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/savvytokyo.com\/#organization\",\"name\":\"Savvy Tokyo\",\"url\":\"https:\/\/savvytokyo.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/savvytokyo.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2020\/05\/Asset-6Savvy-Tokyo-logo-watermark-logo.png\",\"contentUrl\":\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2020\/05\/Asset-6Savvy-Tokyo-logo-watermark-logo.png\",\"width\":1000,\"height\":339,\"caption\":\"Savvy Tokyo\"},\"image\":{\"@id\":\"https:\/\/savvytokyo.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/tokyosavvy\/\",\"https:\/\/x.com\/savvytokyo\",\"https:\/\/www.instagram.com\/savvytokyo\/\",\"https:\/\/www.pinterest.com\/savvytokyo\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/savvytokyo.com\/#\/schema\/person\/92905a0c6d961e121ecf53138040965a\",\"name\":\"Misty Fujii\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/savvytokyo.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f993529651135cb85826681c095d8d440f64d7c1af767a50d529f94ee4547f65?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f993529651135cb85826681c095d8d440f64d7c1af767a50d529f94ee4547f65?s=96&d=mm&r=g\",\"caption\":\"Misty Fujii\"},\"description\":\"Misty Fujii is a Canadian DJ and writer who came to Japan seeking adventure and stuck around for love. Living life as a bucket list in progress, she\u2019s as passionate about sharing her stories as she is experiencing them.\",\"sameAs\":[\"https:\/\/www.instagram.com\/djmisty\"],\"url\":\"https:\/\/savvytokyo.com\/author\/misty-fujii\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Life Season in Japan: New Mattress, New Me - Savvy Tokyo","description":"Shopping for a mattress during shinseikatsu (new life season) in Japan? Here\u2019s what actually matters and how to avoid the mistakes most people make.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"New Life Season in Japan: New Mattress, New Me - Savvy Tokyo","og_description":"Shopping for a mattress during shinseikatsu (new life season) in Japan? Here\u2019s what actually matters and how to avoid the mistakes most people make.","og_url":"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/","og_site_name":"Savvy Tokyo","article_publisher":"https:\/\/www.facebook.com\/tokyosavvy\/","article_published_time":"2026-02-26T22:00:00+00:00","article_modified_time":"2026-02-27T08:45:41+00:00","og_image":[{"width":1152,"height":600,"url":"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/splitB_1920_.png","type":"image\/png"}],"author":"Misty Fujii","twitter_misc":{"Written by":"Misty Fujii","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#article","isPartOf":{"@id":"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/"},"author":{"name":"Misty Fujii","@id":"https:\/\/savvytokyo.com\/#\/schema\/person\/92905a0c6d961e121ecf53138040965a"},"headline":"New Life Season in Japan: New Mattress, New Me","datePublished":"2026-02-26T22:00:00+00:00","dateModified":"2026-02-27T08:45:41+00:00","mainEntityOfPage":{"@id":"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/"},"wordCount":1019,"commentCount":0,"publisher":{"@id":"https:\/\/savvytokyo.com\/#organization"},"image":{"@id":"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/splitB_1920_.png","keywords":["Lifestyle","new chapter"],"articleSection":["Sponsored Post"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/","url":"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/","name":"New Life Season in Japan: New Mattress, New Me - Savvy Tokyo","isPartOf":{"@id":"https:\/\/savvytokyo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#primaryimage"},"image":{"@id":"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/splitB_1920_.png","datePublished":"2026-02-26T22:00:00+00:00","dateModified":"2026-02-27T08:45:41+00:00","description":"Shopping for a mattress during shinseikatsu (new life season) in Japan? Here\u2019s what actually matters and how to avoid the mistakes most people make.","breadcrumb":{"@id":"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#primaryimage","url":"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/splitB_1920_.png","contentUrl":"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2026\/02\/splitB_1920_.png","width":1152,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/savvytokyo.com\/new-life-season-in-japan-new-mattress-new-me\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/savvytokyo.com\/"},{"@type":"ListItem","position":2,"name":"New Life Season in Japan: New Mattress, New Me"}]},{"@type":"WebSite","@id":"https:\/\/savvytokyo.com\/#website","url":"https:\/\/savvytokyo.com\/","name":"Savvy Tokyo","description":"The Essential Guide for International Women and Families in Tokyo","publisher":{"@id":"https:\/\/savvytokyo.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/savvytokyo.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/savvytokyo.com\/#organization","name":"Savvy Tokyo","url":"https:\/\/savvytokyo.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/savvytokyo.com\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2020\/05\/Asset-6Savvy-Tokyo-logo-watermark-logo.png","contentUrl":"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2020\/05\/Asset-6Savvy-Tokyo-logo-watermark-logo.png","width":1000,"height":339,"caption":"Savvy Tokyo"},"image":{"@id":"https:\/\/savvytokyo.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/tokyosavvy\/","https:\/\/x.com\/savvytokyo","https:\/\/www.instagram.com\/savvytokyo\/","https:\/\/www.pinterest.com\/savvytokyo\/"]},{"@type":"Person","@id":"https:\/\/savvytokyo.com\/#\/schema\/person\/92905a0c6d961e121ecf53138040965a","name":"Misty Fujii","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/savvytokyo.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f993529651135cb85826681c095d8d440f64d7c1af767a50d529f94ee4547f65?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f993529651135cb85826681c095d8d440f64d7c1af767a50d529f94ee4547f65?s=96&d=mm&r=g","caption":"Misty Fujii"},"description":"Misty Fujii is a Canadian DJ and writer who came to Japan seeking adventure and stuck around for love. Living life as a bucket list in progress, she\u2019s as passionate about sharing her stories as she is experiencing them.","sameAs":["https:\/\/www.instagram.com\/djmisty"],"url":"https:\/\/savvytokyo.com\/author\/misty-fujii\/"}]}},"_links":{"self":[{"href":"https:\/\/savvytokyo.com\/wp-json\/wp\/v2\/posts\/99224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/savvytokyo.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/savvytokyo.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/savvytokyo.com\/wp-json\/wp\/v2\/users\/231"}],"replies":[{"embeddable":true,"href":"https:\/\/savvytokyo.com\/wp-json\/wp\/v2\/comments?post=99224"}],"version-history":[{"count":5,"href":"https:\/\/savvytokyo.com\/wp-json\/wp\/v2\/posts\/99224\/revisions"}],"predecessor-version":[{"id":99296,"href":"https:\/\/savvytokyo.com\/wp-json\/wp\/v2\/posts\/99224\/revisions\/99296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/savvytokyo.com\/wp-json\/wp\/v2\/media\/99304"}],"wp:attachment":[{"href":"https:\/\/savvytokyo.com\/wp-json\/wp\/v2\/media?parent=99224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/savvytokyo.com\/wp-json\/wp\/v2\/categories?post=99224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/savvytokyo.com\/wp-json\/wp\/v2\/tags?post=99224"},{"taxonomy":"promotion","embeddable":true,"href":"https:\/\/savvytokyo.com\/wp-json\/wp\/v2\/promotion?post=99224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}