{"id":98079,"date":"2026-01-01T08:00:00","date_gmt":"2025-12-31T23:00:00","guid":{"rendered":"https:\/\/savvytokyo.com\/?p=98079"},"modified":"2025-12-17T14:47:22","modified_gmt":"2025-12-17T05:47:22","slug":"drugstore-skincare-in-japan-breaking-down-the-most-popular-brands-products","status":"publish","type":"post","link":"https:\/\/savvytokyo.com\/drugstore-skincare-in-japan-breaking-down-the-most-popular-brands-products\/","title":{"rendered":"Drugstore Skincare in Japan: Breaking Down The Most Popular Brands &amp; Products"},"content":{"rendered":"<p>Shopping for drugstore skincare in Japan is such a treat. You can find some of the most innovative, interesting and reasonably priced products in the world, that we think even rival some of the ultra-luxury brands that cost 10 times as much.<\/p>\n\n\n\n<p>However, we also know that deciding exactly what to buy can be confusing, especially in Japanese. That&rsquo;s why we&rsquo;re breaking down Japan&rsquo;s cult drugstore skincare favorites, so that you can confidently shop the products already loved and repurchased by the masses.<\/p>\n\n\n\n<nav class=\"wp-block-gplus-anchor-table\"><ol><li class=\"wp-block-gplus-anchor-table__level-2\"><a class=\"wp-block-table-of-contents__entry\" href=\"#know-before-you-go-japanese-drugstore-skincare\">Know Before You Go: Japanese Drugstore Skincare<\/a><ol><\/ol><\/li><li class=\"wp-block-gplus-anchor-table__level-2\"><a class=\"wp-block-table-of-contents__entry\" href=\"#hada-labo\">Hada Labo<\/a><ol><\/ol><\/li><li class=\"wp-block-gplus-anchor-table__level-2\"><a class=\"wp-block-table-of-contents__entry\" href=\"#melano-cc\">Melano CC<\/a><ol><\/ol><\/li><li class=\"wp-block-gplus-anchor-table__level-2\"><a class=\"wp-block-table-of-contents__entry\" href=\"#nameraka-honpo\">Nameraka Honpo<\/a><ol><\/ol><\/li><li class=\"wp-block-gplus-anchor-table__level-2\"><a class=\"wp-block-table-of-contents__entry\" href=\"#biore\">Bior&eacute;<\/a><ol><\/ol><\/li><li class=\"wp-block-gplus-anchor-table__level-2\"><a class=\"wp-block-table-of-contents__entry\" href=\"#curel\">Cur&eacute;l<\/a><ol><\/ol><\/li><li class=\"wp-block-gplus-anchor-table__level-2\"><a class=\"wp-block-table-of-contents__entry\" href=\"#why-is-japanese-drugstore-skincare-so-good\">Why Is Japanese Drugstore Skincare So Good?<\/a><\/li><\/ol><\/nav>\n\n\n\n<h2 class=\"wp-block-heading is-style-framed-heading\" id=\"know-before-you-go-japanese-drugstore-skincare\"><strong>Know Before You Go: Japanese Drugstore Skincare<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/iStock-2245952441.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/iStock-2245952441-1024x683.jpeg\" alt=\"Know Before You Go: Japanese Drugstore Skincare\" class=\"wp-image-98112\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/iStock-2245952441-1024x683.jpeg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/iStock-2245952441-300x200.jpeg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/iStock-2245952441-768x512.jpeg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/iStock-2245952441-380x254.jpeg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/iStock-2245952441.jpeg 1253w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><small class=\"imgcopyright\">&copy; Photo by iStock: winhorse<\/small><\/figure>\n\n\n\n<p>There isn&rsquo;t too much you need to know before setting foot in a Japanese drugstore. Unlike some other places, &#34220;&#23616; (<em>yakkyoku<\/em>; &ldquo;pharmacies&rdquo;) and &#12489;&#12521;&#12483;&#12464;&#12473;&#12488;&#12450; (<em>doraggu sutoa<\/em>; &ldquo;drugstores&rdquo;) are not the same thing in Japan. The yakkyoku is only for prescription medications, so you won&rsquo;t be able to shop for skincare here.<\/p>\n\n\n\n<p>There are plenty of different drugstores all over the country, but the most popular chains are <strong>Matsumoto Kiyoshi<\/strong>, <strong>Welcia<\/strong> and <strong>Tsuruha<\/strong>. You can also find all the Japanese drugstore skincare on this list and more in any <strong>Donki<\/strong> (along with every other Japanese souvenir imaginable).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"japanese-skincare-words-phrases\">Japanese Skincare Words &amp; Phrases<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"has-fixed-layout\"><tbody><tr><td>Japanese<\/td><td>Romaji<\/td><td>English<\/td><\/tr><tr><td>&#27927;&#38996;&#26009;<\/td><td><em>senganry&#333;<\/em><\/td><td>Face wash<\/td><\/tr><tr><td>&#32654;&#23481;&#28082;<\/td><td><em>biy&#333;eki<\/em><\/td><td>Serum \/ essence<\/td><\/tr><tr><td>&#21270;&#31911;&#27700;<\/td><td><em>kesh&#333;sui<\/em><\/td><td>Lotion \/ toner<\/td><\/tr><tr><td>&#12463;&#12522;&#12540;&#12512;<\/td><td><em>kur&#299;mu<\/em><\/td><td>Cream<\/td><\/tr><tr><td>&#32654;&#30333;<\/td><td><em>bihaku<\/em><\/td><td>Whitening (meaning brightening, not bleaching)<\/td><\/tr><tr><td>&#12491;&#12461;&#12499;<\/td><td><em>nikibi<\/em><\/td><td>Pimples \/ acne<\/td><\/tr><tr><td>&#12375;&#12431;<\/td><td><em>shiwa<\/em><\/td><td>Wrinkles<\/td><\/tr><tr><td>&#25935;&#24863;&#32908;<\/td><td><em>binkan hada<\/em><\/td><td>Sensitive skin<\/td><\/tr><tr><td>&#20094;&#29157;&#32908; \/ &#12489;&#12521;&#12452;&#12473;&#12461;&#12531;<\/td><td><em>kans&#333; hada \/ dorai sukin<\/em><\/td><td>Dry skin<\/td><\/tr><tr><td>&#12458;&#12452;&#12522;&#12540;&#32908; \/ &#12473;&#12461;&#12531;<\/td><td><em>oir&#299; hada \/ sukin<\/em><\/td><td>Oily skin<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading is-style-framed-heading\" id=\"hada-labo\"><strong>Hada Labo<\/strong><\/h2>\n\n\n\n<p>Hada Labo is easily one of the most popular skincare brands in Japan, best known for their range of colorful toner and lotion duos. Japanese toner (sometimes referred to as emulsion) differs slightly from its Western counterpart. It&rsquo;s more of an ultra-lightweight moisturizing step that is applied in very thin layers before being locked in with the slightly thicker lotion (sometimes called moisture milk).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gokujun-%e6%a5%b5%e6%bd%a4-white-gokujun-premium-%e6%a5%b5%e6%bd%a4%e3%83%97%e3%83%ac%e3%83%9f%e3%82%a2%e3%83%a0-gold\"><a href=\"https:\/\/jp.rohto.com\/hadalabo\/promo\/gokujyun\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Gokujun &#26997;&#28516;<\/strong><\/a><strong> (White) &amp; <\/strong><a href=\"https:\/\/jp.rohto.com\/hadalabo\/promo\/g-premium\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Gokujun Premium &#26997;&#28516;&#12503;&#12524;&#12511;&#12450;&#12512;<\/strong><\/a><strong> (Gold)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"98086\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun.jpg\" alt=\"Gokujun &#26997;&#28516; (White) drugstore skincare\" class=\"wp-image-98086\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Premium.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"98084\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Premium.jpg\" alt=\"Gokujun Premium &#26997;&#28516;&#12503;&#12524;&#12511;&#12450;&#12512; (Gold)\" class=\"wp-image-98084\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Premium.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Premium-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Premium-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Premium-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Premium-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Premium-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Hada Labo&rsquo;s Gokujun toners and lotions are their holy grail products. The white bottles contain the original formulation, which is made with hyaluronic acid to deeply moisturize the skin without leaving a sticky residue. If you prefer a lighter formulation that sinks into the skin faster, then you should opt for the &#12521;&#12452;&#12488;&#12479;&#12452;&#12503; (<em>raitotaipu<\/em>; &ldquo;Light Type&rdquo;) lotion, or for a little more luxury, choose the gold Premium range, which uses an even more intensified, rich and moisturizing formulation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gokujun-aging-care-%e6%a5%b5%e6%bd%a4%e8%96%ac%e7%94%a8%e3%83%8f%e3%83%aa%e5%8c%96%e7%b2%a7%e6%b0%b4-red\"><a href=\"https:\/\/jp.rohto.com\/hadalabo\/promo\/gokujun_aging\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Gokujun Aging Care &#26997;&#28516;&#34220;&#29992;&#12495;&#12522;&#21270;&#31911;&#27700;<\/strong><\/a><strong> (Red)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Aging-Care.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Aging-Care.jpg\" alt=\"Gokujun Aging Care &#26997;&#28516;&#34220;&#29992;&#12495;&#12522;&#21270;&#31911;&#27700; (Red)\" class=\"wp-image-98082\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Aging-Care.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Aging-Care-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Aging-Care-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Aging-Care-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Aging-Care-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Gokujun-Aging-Care-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The red Gokujun toner and lotion are specifically formulated to firm and plump <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">the skin,&nbsp;<a href=\"https:\/\/savvytokyo.com\/the-best-japanese-anti-aging-skincare-products-that-actually-work\/\" target=\"_blank\">reducing<\/a><\/span><a href=\"https:\/\/savvytokyo.com\/the-best-japanese-anti-aging-skincare-products-that-actually-work\/\"> the visible signs of aging<\/a>. The ingredients include three types of hyaluronic acid for deep moisturization, as well as niacinamide to minimize the appearance of fine lines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shirojun-%e7%99%bd%e6%bd%a4-light-blue-shirojun-premium-%e7%99%bd%e6%bd%a4%e3%83%97%e3%83%ac%e3%83%9f%e3%82%a2%e3%83%a0-dark-blue\"><a href=\"https:\/\/jp.rohto.com\/hadalabo\/promo\/shirojyun\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Shirojun &#30333;&#28516;<\/strong><\/a><strong> (Light Blue) &amp; <\/strong><a href=\"https:\/\/jp.rohto.com\/hadalabo\/promo\/s-premium\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Shirojun Premium &#30333;&#28516;&#12503;&#12524;&#12511;&#12450;&#12512;<\/strong><\/a><strong> (Dark Blue)<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"98097\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun.jpg\" alt=\"Shirojun &#30333;&#28516; (Light Blue)\" class=\"wp-image-98097\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun-Premium.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"98095\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun-Premium.jpg\" alt=\"Shirojun Premium &#30333;&#28516;&#12503;&#12524;&#12511;&#12450;&#12512; (Dark Blue)\" class=\"wp-image-98095\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun-Premium.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun-Premium-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun-Premium-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun-Premium-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun-Premium-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Shirojun-Premium-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>While Gokujun focuses on moisturizing, <a href=\"https:\/\/jp.rohto.com\/hadalabo\/promo\/shirojyun\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shirojun<\/a> is all about &ldquo;whitening&rdquo;, meaning it brightens the skin and helps to reduce hyperpigmentation. It contains tranexamic acid, which both reduces dark spots and prevents cells from producing excess pigment in the future. The Shirojun Premium line has similar benefits, but in a richer formula that fights dullness for soft, supple and even skin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-framed-heading\" id=\"melano-cc\"><strong>Melano CC<\/strong><\/h2>\n\n\n\n<p>Melano CC is Japan&rsquo;s premier vitamin C drugstore skincare line, ideal for anyone suffering from dull and tired skin. The products contain high levels of ascorbic acid, a pure form of vitamin C that offers numerous benefits. It reduces dark spots and acne scars, boosts collagen and fights free radicals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"vitamin-c-serum-premium-vitamin-c-serum\"><a href=\"https:\/\/jp.rohto.com\/melanocc\/essence\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Vitamin C Serum<\/strong><\/a><strong> &amp; <\/strong><a href=\"https:\/\/jp.rohto.com\/melanocc\/premium-essence\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Premium Vitamin C Serum<\/strong><\/a><\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Serum.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"98111\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Serum.jpg\" alt=\"Vitamin C Serum drugstore skincare\" class=\"wp-image-98111\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Serum.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Serum-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Serum-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Serum-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Serum-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Serum-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Premium-Vitamin-C-Serum.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"98094\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Premium-Vitamin-C-Serum.jpg\" alt=\"Premium Vitamin C Serum\" class=\"wp-image-98094\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Premium-Vitamin-C-Serum.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Premium-Vitamin-C-Serum-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Premium-Vitamin-C-Serum-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Premium-Vitamin-C-Serum-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Premium-Vitamin-C-Serum-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Premium-Vitamin-C-Serum-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Starting with the most well-known products, Melano CC offers these highly concentrated and unique vitamin C serums that contain an impressive amount of stabilized ascorbic acid. They&rsquo;re designed to brighten dark spots, with only a few drops being needed to cover the whole face. The premium serum is similar to the original, but with additional vitamin C derivatives and moisturizing ingredients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"vitamin-c-facewash\"><a href=\"https:\/\/jp.rohto.com\/melanocc\/deep-clear\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Vitamin C Facewash<\/strong><\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Facewash.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Facewash.jpg\" alt=\"Vitamin C Facewash\" class=\"wp-image-98110\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Facewash.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Facewash-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Facewash-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Facewash-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Facewash-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Vitamin-C-Facewash-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Melano CC&rsquo;s face wash soared in popularity a few years ago, with people loving the way it leaves skin feeling squeaky clean, but not tight or stripped. It features a fantastic combination of unique enzymes to cleanse gently, along with intensely nourishing ingredients that both clean and care for your skin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-framed-heading\" id=\"nameraka-honpo\"><strong>Nameraka Honpo<\/strong><\/h2>\n\n\n\n<p>Nameraka Honpo by Sana has created a really interesting (and very popular) range of skincare products that highlight the beautifying properties of soy milk. The brand is a favorite among various age groups for its ability to promote collagen production and hydrate the skin, resulting in an impressive anti-aging effect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"soy-milk-wrinkle-eye-cream\"><a href=\"https:\/\/noevirgroup.jp\/sana\/g\/g48579\/?_ga=2.117521545.1817962351.1656660581-558567795.1656294350\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Soy Milk Wrinkle Eye Cream<\/strong><\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Eye-Cream.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Eye-Cream.jpg\" alt=\"Soy Milk Wrinkle Eye Cream drugstore skincare\" class=\"wp-image-98101\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Eye-Cream.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Eye-Cream-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Eye-Cream-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Eye-Cream-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Eye-Cream-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Eye-Cream-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The Soy Milk Wrinkle Eye Cream is easily one of the brand&rsquo;s best-selling products, having also won multiple awards for its ability to reduce fine lines and firm the under-eye skin. It packs a hydration punch with multiple moisturizing ingredients, as well as the rejuvenating properties of soymilk isoflavones and the anti-aging benefits of both retinol and a retinoid.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"soy-milk-wrinkle-night-cream\"><a href=\"https:\/\/noevirgroup.jp\/sana\/g\/g48578\/?_ga=2.177419301.1817962351.1656660581-558567795.1656294350\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Soy Milk Wrinkle Night Cream<\/strong><\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Night-Cream.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Night-Cream.jpg\" alt=\"Soy Milk Wrinkle Night Cream\" class=\"wp-image-98103\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Night-Cream.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Night-Cream-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Night-Cream-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Night-Cream-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Night-Cream-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Wrinkle-Night-Cream-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>This thick and luxurious night cream has all the benefits of the wrinkle eye cream, plus additional ceramides to stimulate cell turnover and strengthen the skin barrier. It&rsquo;s a fantastic product, particularly for drier skin types, that leaves skin feeling soft and not sticky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"soy-milk-medicated-wrinkle-serum\"><a href=\"https:\/\/noevirgroup.jp\/sana\/g\/g70255\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Soy Milk Medicated Wrinkle Serum<\/strong><\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Medicated-Wrinkle-Serum.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Medicated-Wrinkle-Serum.jpg\" alt=\"Soy Milk Medicated Wrinkle Serum\" class=\"wp-image-98099\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Medicated-Wrinkle-Serum.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Medicated-Wrinkle-Serum-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Medicated-Wrinkle-Serum-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Medicated-Wrinkle-Serum-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Medicated-Wrinkle-Serum-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Soy-Milk-Medicated-Wrinkle-Serum-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>There&rsquo;s no cutting corners when it comes to this serum. The ingredient list includes lactic acid to exfoliate gently, retinol to boost blood flow and collagen production, and niacinamide to help restore the skin&rsquo;s barrier. It works to achieve long-term, firmer and plumper skin, in gentle enough dosages to avoid irritation or inflammation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-framed-heading\" id=\"biore\"><strong>Bior&eacute;<\/strong><\/h2>\n\n\n\n<p>Bior&eacute; is a brand that is widely recognized throughout Japan (and now the world), thanks to its innovative products, particularly its sunscreens. The brand has placed a strong emphasis on making all its products as enjoyable and straightforward to use as possible, while also being some of the most budget-friendly Japanese skincare items available.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-cleanse-oil-make-up-remover\"><a href=\"https:\/\/www.kao.co.jp\/biore\/lineup\/m_thecleanse\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Cleanse Oil Make Up Remover<\/strong><\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Cleanse-Oil-Make-Up-Remover.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Cleanse-Oil-Make-Up-Remover.jpg\" alt=\"The Cleanse Oil Make Up Remover drugstore skincare\" class=\"wp-image-98104\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Cleanse-Oil-Make-Up-Remover.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Cleanse-Oil-Make-Up-Remover-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Cleanse-Oil-Make-Up-Remover-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Cleanse-Oil-Make-Up-Remover-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Cleanse-Oil-Make-Up-Remover-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Cleanse-Oil-Make-Up-Remover-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>If you&rsquo;re looking for a simple, affordable and easy-to-use cleansing oil to break down makeup, debris and SPF, then this is the product for you. It&rsquo;s also award-winning, having placed first in the 2023 LDK&rsquo;s beauty awards in the cleansing oil category.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-face-foaming-facial-cleansers\"><a href=\"https:\/\/www.kao.co.jp\/biore\/lineup\/theface\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>The Face Foaming Facial Cleansers<\/strong><\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Face-Foaming-Facial-Cleansers.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Face-Foaming-Facial-Cleansers.jpg\" alt=\"The Face Foaming Facial Cleansers\" class=\"wp-image-98105\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Face-Foaming-Facial-Cleansers.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Face-Foaming-Facial-Cleansers-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Face-Foaming-Facial-Cleansers-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Face-Foaming-Facial-Cleansers-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Face-Foaming-Facial-Cleansers-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/The-Face-Foaming-Facial-Cleansers-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Bior&eacute; is all about the <a href=\"https:\/\/savvytokyo.com\/double-cleansing-the-best-japanese-oil-water-cleansers-for-every-skin-type\/\">double cleanse<\/a>, recommending you follow oil cleansing by using one of The Face Foaming Facial Cleansers. This range of foamy face washes features five different, colorful types, making it easy to select the right product for your skin. There&rsquo;s moist (blue), deep moist (pink), acne care (green), oil control (purple) and smooth clear (yellow).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"uv-aqua-rich\"><a href=\"https:\/\/www.kao.co.jp\/bioreuv\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>UV Aqua Rich<\/strong><\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/UV-Aqua-Rich.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/UV-Aqua-Rich.jpg\" alt=\"UV Aqua Rich\" class=\"wp-image-98107\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/UV-Aqua-Rich.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/UV-Aqua-Rich-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/UV-Aqua-Rich-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/UV-Aqua-Rich-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/UV-Aqua-Rich-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/UV-Aqua-Rich-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>You can&rsquo;t talk about Bior&eacute; without mentioning their UV Aqua Rich line of <a href=\"https:\/\/savvytokyo.com\/find-the-right-japanese-sunscreen-for-your-skin-type\/\">sunscreens<\/a>. These are the absolute bestsellers in Japan that are as light as water on the skin, quickly absorbed and leave minimal whitecast. The Bior&eacute; UV Aqua Rich Water Essence is the most popular formulation, but there are also mist, sweat-resistant and child-friendly formulas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-framed-heading\" id=\"curel\"><strong>Cur&eacute;l<\/strong><\/h2>\n\n\n\n<p>Cur&eacute;l offers some of the gentlest Japanese skincare products on the market, which are highly effective yet very affordable. <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">People with <a href=\"https:\/\/savvytokyo.com\/15-japanese-skincare-products-for-sensitive-skin\/\">sensitive skin<\/a> especially love the&nbsp;range<\/span>, as potentially inflammatory ingredients are avoided and replaced with simple, calming alternatives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"moisturizing-foam-facial-cleanser\"><a href=\"https:\/\/www.kao-kirei.com\/ja\/item\/kbb\/curel\/4901301269348\/?tw=kbb\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Moisturizing Foam Facial Cleanser<\/strong><\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisturizing-Foam-Facial-Cleanser.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisturizing-Foam-Facial-Cleanser.jpg\" alt=\"Moisturizing Foam Facial Cleanser drugstore skincare\" class=\"wp-image-98093\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisturizing-Foam-Facial-Cleanser.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisturizing-Foam-Facial-Cleanser-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisturizing-Foam-Facial-Cleanser-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisturizing-Foam-Facial-Cleanser-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisturizing-Foam-Facial-Cleanser-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisturizing-Foam-Facial-Cleanser-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>This is an excellent product for anyone seeking a gentle face wash that won&rsquo;t irritate or strip the skin. It&rsquo;s alcohol, silicon, oil, sulfate and fragrance free, and lathers into a luxuriously creamy foam that delicately washes your skin, leaving it feeling soft to the touch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"intensive-moisturizing-face-cream\"><a href=\"https:\/\/www.kao-kirei.com\/ja\/item\/kbb\/curel\/4901301236210\/?tw=kbb\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Intensive Moisturizing Face Cream<\/strong><\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Intensive-Moisturizing-Face-Cream.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Intensive-Moisturizing-Face-Cream.jpg\" alt=\"Intensive Moisturizing Face Cream\" class=\"wp-image-98089\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Intensive-Moisturizing-Face-Cream.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Intensive-Moisturizing-Face-Cream-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Intensive-Moisturizing-Face-Cream-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Intensive-Moisturizing-Face-Cream-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Intensive-Moisturizing-Face-Cream-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Intensive-Moisturizing-Face-Cream-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The Intensive Moisturizing Face Cream does exactly as the name suggests. The ingredients include allantoin, which is highly effective in reducing redness and irritation, while tocopherol helps maintain your natural skin lipids, promoting a healthy and strong skin barrier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"moisture-lip-care-cream\"><a href=\"https:\/\/www.kao-kirei.com\/ja\/item\/kbb\/curel\/4901301251589\/?tw=kbb\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Moisture Lip Care Cream<\/strong><\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisture-Lip-Care-Cream.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisture-Lip-Care-Cream.jpg\" alt=\"Moisture Lip Care Cream\" class=\"wp-image-98090\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisture-Lip-Care-Cream.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisture-Lip-Care-Cream-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisture-Lip-Care-Cream-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisture-Lip-Care-Cream-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisture-Lip-Care-Cream-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/Moisture-Lip-Care-Cream-450x450.jpg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>It&rsquo;s a bold statement, but this might just be one of the best lip balms in Japan. This super-affordable lip cream utilizes squalane to help your lips retain moisture more effectively, making it a must-try, especially during <a href=\"https:\/\/savvytokyo.com\/saving-face-japanese-tips-soft-glowing-skin-winter\/\">Japan&rsquo;s severe winter dryness<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-framed-heading\" id=\"why-is-japanese-drugstore-skincare-so-good\"><strong>Why Is Japanese Drugstore Skincare So Good?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/iStock-1750158737.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/iStock-1750158737-1024x683.jpeg\" alt=\"Tokyo, Japan - April 09, 2023: drugstore at Akihabara in the Chiyoda district in Tokyo.The nickname of this area is Electric Town, renowned as an Anime and Manga shopping district\" class=\"wp-image-98113\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/iStock-1750158737-1024x683.jpeg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/iStock-1750158737-300x200.jpeg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/iStock-1750158737-768x512.jpeg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/iStock-1750158737-380x254.jpeg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/12\/iStock-1750158737.jpeg 1253w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><small class=\"imgcopyright\">&copy; Photo by iStock: chris-mueller<\/small><\/figure>\n\n\n\n<p>It&rsquo;s hard to believe that Japanese drugstore skincare can be affordable, readily available and genuinely effective&hellip;but trust us, it&rsquo;s true! The reason behind this is that J-beauty has an entirely different approach to skincare formulation than in the West. It&rsquo;s all about balance and gentle, long-term results, rather than fast-working actives that can be expensive and irritating to the skin.<\/p>\n\n\n\n<p><em>Which of these drugstore skincare products will you try first?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your drugstore skincare shopping guide to Japan\u2019s most beloved ranges, including Hada Labo, Bior\u00e9 and Nameraka Honpo.<\/p>\n","protected":false},"author":235,"featured_media":98113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_subtitle":"What to buy at the drugstore from Japan\u2019s most famous skincare lines","footnotes":""},"categories":[41,243,368,3691,3716,1286],"tags":[3919,461],"promotion":[],"class_list":["post-98079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-practical-information","category-shopping","category-skincare","category-style-beauty","category-trending","tag-drugstore-skincare","tag-skincare"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drugstore Skincare in Japan: Breaking Down The Most Popular Brands &amp; 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