{"id":94742,"date":"2025-09-11T08:00:00","date_gmt":"2025-09-10T23:00:00","guid":{"rendered":"https:\/\/savvytokyo.com\/?p=94742"},"modified":"2025-09-10T14:06:36","modified_gmt":"2025-09-10T05:06:36","slug":"sustainable-fashion-brands-in-japan-that-use-natural-materials","status":"publish","type":"post","link":"https:\/\/savvytokyo.com\/sustainable-fashion-brands-in-japan-that-use-natural-materials\/","title":{"rendered":"Sustainable Fashion Brands in Japan That Use Natural Materials"},"content":{"rendered":"\n<p>Today, more people are opting for slow fashion over fast fashion. Slow or sustainable fashion brands in Japan and the rest of the world do things differently. Their clothing might seem more expensive than that of fast fashion brands, but let\u2019s take a closer look at the real cost.<\/p>\n\n\n\n<nav class=\"wp-block-gplus-anchor-table\"><ol><li class=\"wp-block-gplus-anchor-table__level-2\"><a class=\"wp-block-table-of-contents__entry\" href=\"#why-you-shouldnt-buy-into-fast-fashion\">Why You Shouldn&#8217;t Buy Into Fast Fashion<\/a><\/li><li class=\"wp-block-gplus-anchor-table__level-2\"><a class=\"wp-block-table-of-contents__entry\" href=\"#why-choose-slow-fashion\">Why Choose Slow Fashion?<\/a><\/li><li class=\"wp-block-gplus-anchor-table__level-2\"><a class=\"wp-block-table-of-contents__entry\" href=\"#10-sustainable-fashion-brands-in-japan\">10 Sustainable Fashion Brands in Japan<\/a><ol><\/ol><\/li><\/ol><\/nav>\n\n\n\n<h2 class=\"wp-block-heading is-style-framed-heading\" id='why-you-shouldnt-buy-into-fast-fashion'>Why You Shouldn&#8217;t Buy Into Fast Fashion<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/iStock-2164380614.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/iStock-2164380614-1024x499.jpg\" alt=\"textile pollution, fast fashion industry waste, old clothing cloth fabric garment trash garbage pile stack heap  background, concept of fast fashion industry tax and recycling\" class=\"wp-image-94919\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/iStock-2164380614-1024x499.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/iStock-2164380614-300x146.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/iStock-2164380614-768x374.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/iStock-2164380614-380x185.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/iStock-2164380614.jpg 1467w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><small class=\"imgcopyright\">\u00a9 Photo by iStock: Annaspoka<\/small><\/figure>\n\n\n\n<p>Fast fashion might appear cheap, but why? The companies may cut corners when sourcing raw materials, pay their workers poorly, or pollute the natural environment.<\/p>\n\n\n\n<p>Just one look at the massive landfill at Korle Lagoon, Ghana, confirms that the dumping of fast-fashion clothes is environmentally hazardous. Not only that, but fast-fashion can sometimes be deadly. The Rana Plaza disaster in Bangladesh in 2013 is just one example of the humanitarian cost of the fashion industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading is-style-framed-heading\" id='why-choose-slow-fashion'>Why Choose Slow Fashion?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/iStock-2174590049.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/iStock-2174590049-1024x681.jpg\" alt=\"Why Choose Slow Fashion? A close-up of two female friends selecting clothes from a rack, enjoying their shopping experience together in a store. lifestyles, fashion, and people\" class=\"wp-image-94921\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/iStock-2174590049-1024x681.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/iStock-2174590049-300x200.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/iStock-2174590049-768x511.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/iStock-2174590049-380x253.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/iStock-2174590049.jpg 1255w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><small class=\"imgcopyright\">\u00a9 Photo by iStock: BongkarnThanyakij<\/small><\/figure>\n\n\n\n<p>Unlike fast fashion, sustainable fashion brands do not emphasize mass production and cutting costs to maximize profits. Instead, they focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using natural materials for fabrics, buttons, dyes and thread<\/li>\n\n\n\n<li>Using organic materials that are pesticide-free&nbsp;<\/li>\n\n\n\n<li>Making durable and versatile clothes that can be repaired or redyed<\/li>\n\n\n\n<li>Producing biodegradable clothing<\/li>\n\n\n\n<li>Having a lower impact on the physical environment<\/li>\n\n\n\n<li>Protecting animal welfare<\/li>\n\n\n\n<li>Protecting and paying workers fair wages<\/li>\n\n\n\n<li>Encouraging fair trade and the development of local communities, especially in the Global South<\/li>\n\n\n\n<li>Providing a transparent supply and distribution chain<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading is-style-framed-heading\" id='10-sustainable-fashion-brands-in-japan'>10 Sustainable Fashion Brands in Japan<\/h2>\n\n\n\n<p>So, let\u2019s overhaul those shopping habits and consider these options instead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\" id='1-takes'><strong>1. <a href=\"https:\/\/takes.jp\/en\/pages\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">Takes<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/takes.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/takes-1024x1024.jpeg\" alt=\"Takes Sustainable Fashion Brands in Japan\" class=\"wp-image-94835\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/takes-1024x1024.jpeg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/takes-300x300.jpeg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/takes-150x150.jpeg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/takes-768x769.jpeg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/takes-1534x1536.jpeg 1534w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/takes-380x381.jpeg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/takes-450x450.jpeg 450w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><small class=\"imgcopyright\">\u00a9 Photo by Takes<\/small><\/figure>\n\n\n\n<p>This sustainable fashion brand in Japan specializes in biodegradable T-shirts. Their shirts are made from 100% organic bamboo fabric and organic cotton thread\u2014the result: a soft, breathable and antibacterial tee. The bamboo is grown domestically, and very little plastic is used in the supply and distribution chain.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price:<\/strong> <a href=\"https:\/\/takes.jp\/en\/products\/tal-001\" target=\"_blank\" rel=\"noreferrer noopener\">T-shirts from \u00a59,900<\/a><\/li>\n\n\n\n<li><strong>Where to buy:<\/strong> <a href=\"https:\/\/shinzone.com\/search?gf_155082=takes.&amp;q=Takes\" target=\"_blank\" rel=\"noreferrer noopener\">Shinzone online store<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\" id='2-ashuhari'><strong>2. <a href=\"https:\/\/www.ashuhari.shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ashuhari<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/ASHUHARI.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/ASHUHARI.jpg\" alt=\"Ashuhari\" class=\"wp-image-94813\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/ASHUHARI.jpg 1000w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/ASHUHARI-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/ASHUHARI-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/ASHUHARI-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/ASHUHARI-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/ASHUHARI-450x450.jpg 450w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>Ashuhari makes simple yet feminine designs. Think clean-cut dresses, T-shirts and shirts in cotton and linen. Their clothing is handmade and dyed in small batches to preserve the natural feel of the fabric. The company also makes biodegradable buttons from tagwa nut.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price:<\/strong> <a href=\"https:\/\/www.ashuhari.shop\/?pid=167294941\" target=\"_blank\" rel=\"noreferrer noopener\">100% cotton T-shirt from \u00a56,050<\/a><\/li>\n\n\n\n<li><strong>Where to buy:<\/strong> <a href=\"https:\/\/www.ashuhari.shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ashuhari online store<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\" id='3-kasurekids'><strong>3. <a href=\"https:\/\/kasurekids.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">KasuRekids<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KasuRekids_Japanese_traditional_textile_dress1-1.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KasuRekids_Japanese_traditional_textile_dress1-1-1024x1024.webp\" alt=\"KasuRekids\" class=\"wp-image-94837\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KasuRekids_Japanese_traditional_textile_dress1-1-1024x1024.webp 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KasuRekids_Japanese_traditional_textile_dress1-1-300x300.webp 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KasuRekids_Japanese_traditional_textile_dress1-1-150x150.webp 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KasuRekids_Japanese_traditional_textile_dress1-1-768x768.webp 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KasuRekids_Japanese_traditional_textile_dress1-1-1536x1536.webp 1536w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KasuRekids_Japanese_traditional_textile_dress1-1-380x380.webp 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KasuRekids_Japanese_traditional_textile_dress1-1-450x450.webp 450w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KasuRekids_Japanese_traditional_textile_dress1-1.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><small class=\"imgcopyright\">\u00a9 Photo by KasuRekids<\/small><\/figure>\n\n\n\n<p>Parents, rejoice! This Japanese sustainable fashion brand makes pieces that are hardy and grow with your kid! Everything is handmade in Japan from 100% sustainably-sourced cotton and clothing scraps, reducing that carbon footprint. Pieces are dyed with natural indigo dye. The company also preserves the art of <em>kurume kasuri<\/em>, a traditional Japanese textile. You can also rent their clothes, further reducing waste.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price:<\/strong> <a href=\"https:\/\/kasurekids.jp\/products\/navyblue-hagire-unisexpants\" target=\"_blank\" rel=\"noreferrer noopener\">100% cotton pants from \u00a517,000<\/a><\/li>\n\n\n\n<li><strong>Where to buy:<\/strong> <a href=\"https:\/\/kasurekids.jp\/collections\/all\" target=\"_blank\" rel=\"noreferrer noopener\">KasuRekids online store<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\" id='4-enter-the-e'><strong>4. <a href=\"https:\/\/enterthee.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enter The E<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/enterthee-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/enterthee-1-1024x683.jpg\" alt=\"Sustainable Fashion Brands in Japan Enter The E\" class=\"wp-image-94912\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/enterthee-1-1024x683.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/enterthee-1-300x200.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/enterthee-1-768x512.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/enterthee-1-1536x1024.jpg 1536w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/enterthee-1-2048x1366.jpg 2048w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/enterthee-1-380x253.jpg 380w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><small class=\"imgcopyright\">\u00a9 Photo by Enter The E<\/small><\/figure>\n\n\n\n<p>This Japanese slow fashion brand curator takes all the guesswork out of buying sustainably sourced clothing. Their curated brands from around the world must adhere to their strict \u201csustainable standards.\u201d Their original Ten brand produces T-shirts from recycled cotton and promotes ethical production standards in Bangladesh.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price:<\/strong> <a href=\"https:\/\/store.enterthee.jp\/collections\/ten_project\/products\/ten_tshirts_white\" target=\"_blank\" rel=\"noreferrer noopener\">10 recycled cotton T-shirt from \u00a53,900&nbsp;<\/a><\/li>\n\n\n\n<li><strong>Where to buy:<\/strong> <a href=\"https:\/\/store.enterthee.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Enter the E online store<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\" id='5-lovst-tokyo'><strong>5. <a href=\"https:\/\/lovst-tokyo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lovst Tokyo<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/LOVSTTOKYO.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/LOVSTTOKYO.jpg\" alt=\"Lovst Tokyo\" class=\"wp-image-94824\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/LOVSTTOKYO.jpg 1000w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/LOVSTTOKYO-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/LOVSTTOKYO-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/LOVSTTOKYO-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/LOVSTTOKYO-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/LOVSTTOKYO-450x450.jpg 450w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>Lovst Tokyo uses plant-derived leather to produce handbags, belts and more. Their \u201capple leather\u201d is made using upcycled apple waste from Aomori apple farms. Unlike animal leather manufacturing, vegan leather production results in significantly lower CO2 emissions. The company also offers a repair service. Their packaging is also environmentally friendly with seed paper and no plastic waste.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price:<\/strong> <a href=\"https:\/\/lovst-tokyo.com\/products\/watch-band_repeat\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Watch band from \u00a52,000<\/a><\/li>\n\n\n\n<li><strong>Where to buy:<\/strong> Lovst Tokyo Showroom (<a href=\"https:\/\/lovst-tokyo.com\/products\/showroom-reservation\" target=\"_blank\" rel=\"noreferrer noopener\">Reservations recommended<\/a>): &amp;calm 305, 7-1-5 Minami-Aoyama, Minato-ku, Tokyo (<a href=\"https:\/\/maps.app.goo.gl\/NjTf9J6xRc1PfZxi6\" target=\"_blank\" rel=\"noreferrer noopener\">Google Map Link<\/a>), as well as their official <a href=\"https:\/\/lovst-tokyo.com\/collections\/allitems\" target=\"_blank\" rel=\"noreferrer noopener\">online store<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\" id='6-livra'><strong>6. <a href=\"https:\/\/www.liv-ra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liv:ra<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Liv-ra.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Liv-ra-1024x736.jpeg\" alt=\"Liv:ra Sustainable Fashion Brands in Japan\" class=\"wp-image-94913\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Liv-ra-1024x736.jpeg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Liv-ra-300x216.jpeg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Liv-ra-768x552.jpeg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Liv-ra-1536x1104.jpeg 1536w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Liv-ra-380x273.jpeg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Liv-ra.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><small class=\"imgcopyright\">\u00a9 Photo by Liv:ra<\/small><\/figure>\n\n\n\n<p>Liv:ra makes lingerie from organic cotton and silk. Pieces are hand-dyed with plant-based dyes, using the Kyoto <em>shin manyo<\/em> technique. Because the skin is considered the largest organ, this company uses safe, natural dyes that will not disrupt the body\u2019s internal systems. The brand also offers a redye kit so you can spruce up that lingerie anytime.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price:<\/strong> <a href=\"https:\/\/livra.shop\/collections\/underwear-shorts\/products\/al-105-navy\" target=\"_blank\" rel=\"noreferrer noopener\">Organic cotton panties from \u00a54,290<\/a><\/li>\n\n\n\n<li><strong>Where to buy:<\/strong> <a href=\"https:\/\/livra.shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liv:ra online store<\/a>, along with various <a href=\"https:\/\/www.liv-ra.com\/#shop\" target=\"_blank\" rel=\"noreferrer noopener\">shop locations around Japan<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\" id='7-kapok-knot'><strong>7. <a href=\"https:\/\/kapok-knot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kapok Knot<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KAPOKKNOT.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KAPOKKNOT.jpg\" alt=\"Kapok Knot\" class=\"wp-image-94816\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KAPOKKNOT.jpg 1000w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KAPOKKNOT-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KAPOKKNOT-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KAPOKKNOT-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KAPOKKNOT-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/KAPOKKNOT-450x450.jpg 450w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>This brand uses kapok fiber, which comes from the kapok nut. Nut production uses little water or pesticides. Kapok Knot makes light and warm jackets, coats, blankets and more. Unlike traditional down jackets, which use bird feathers, kapok production does not harm any animals.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price:<\/strong> <a href=\"https:\/\/kapok-knot.com\/products\/wholegarment-crewneck\" target=\"_blank\" rel=\"noreferrer noopener\">Crew neck sweater from \u00a518,800<\/a><\/li>\n\n\n\n<li><strong>Where to buy:<\/strong> <a href=\"https:\/\/kapok-knot.com\/collections\/all\" target=\"_blank\" rel=\"noreferrer noopener\">Kapok Knot online store<\/a>, along with various <a href=\"https:\/\/kapok-knot.com\/pages\/pop-up-calendar\" target=\"_blank\" rel=\"noreferrer noopener\">shop locations around Japan<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\" id='8-tennen'><strong>8. <a href=\"https:\/\/tennengood.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tennen<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/tennen-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/tennen-1-1024x683.jpg\" alt=\"Tennen Sustainable Fashion Brands in Japan\" class=\"wp-image-94914\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/tennen-1-1024x683.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/tennen-1-300x200.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/tennen-1-768x512.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/tennen-1-1536x1024.jpg 1536w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/tennen-1-380x253.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/tennen-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><small class=\"imgcopyright\">\u00a9 Photo by Tennen<\/small><\/figure>\n\n\n\n<p>Tennen offers simple, timeless and 100% biodegradable designs made in Japan. Even the clothing labels include cotton seeds that can be planted. They use natural fibers like organic cotton (including recycled cotton), merino wool, <em>washi <\/em>paper and hemp. The company also offers transparency throughout the supply and distribution chain.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost:<\/strong> <a href=\"https:\/\/www.fjallravenby3nity.jp\/shopdetail\/000000001114\/ct32\/page1\/recommend\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hemp\/cotton blend socks from \u00a52,200&nbsp;<\/a><\/li>\n\n\n\n<li><strong>Where to buy:<\/strong> <a href=\"https:\/\/tennengood.com\/Stores\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fjallraven by 3 Nity<\/a> stores around Japan, as well as their<a href=\"https:\/\/www.fjallravenby3nity.jp\/shopbrand\/ct32\/\" target=\"_blank\" rel=\"noreferrer noopener\"> online store<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\" id='9-shokay-japan'><strong>9. <a href=\"https:\/\/shokay.jp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shokay Japan<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/SHOKAYJAPAN.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/SHOKAYJAPAN.jpg\" alt=\"Shokay Japan\" class=\"wp-image-94825\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/SHOKAYJAPAN.jpg 1000w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/SHOKAYJAPAN-300x300.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/SHOKAYJAPAN-150x150.jpg 150w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/SHOKAYJAPAN-768x768.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/SHOKAYJAPAN-380x380.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/SHOKAYJAPAN-450x450.jpg 450w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p>This ethical fashion brand in Japan produces warm clothing from Tibetan yak wool. The wool is bought from local yak farmers for a fair price and handspun and handknitted by community members. The company claims that yak wool is softer and warmer than wool and more breathable than cashmere.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price:<\/strong> <a href=\"https:\/\/store.shopping.yahoo.co.jp\/shokay\/ac-mt-ag-ea.html?sc_i=shopping-pc-web-top-store-rcmitem-itm_lnk\" target=\"_blank\" rel=\"noreferrer noopener\">100% yak wool gloves from \u00a58,800<\/a><\/li>\n\n\n\n<li><strong>Where to buy:<\/strong> <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/store.shopping.yahoo.co.jp\/shokay\/\" target=\"_blank\">Shokay&#8217;s online store<\/a>; Some products are available in the following stores: Three Aoyama, Plain People Aoyama, Love&amp;Sense Hankyu Umeda Main Store and&nbsp;<\/span>Nadell Kyoto Main Store.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading is-style-default\" id='10-underson-underson'><strong>10. <a href=\"https:\/\/undersonunderson.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Underson Underson<\/a><\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Underson-Underson.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Underson-Underson-1024x767.jpg\" alt=\"Underson Underson Sustainable Fashion Brands in Japan\" class=\"wp-image-94917\" srcset=\"https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Underson-Underson-1024x767.jpg 1024w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Underson-Underson-300x225.jpg 300w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Underson-Underson-768x575.jpg 768w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Underson-Underson-1536x1151.jpg 1536w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Underson-Underson-2048x1534.jpg 2048w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Underson-Underson-380x285.jpg 380w, https:\/\/cdn.savvytokyo.com\/app\/uploads\/2025\/09\/Underson-Underson-100x75.jpg 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><small class=\"imgcopyright\">\u00a9 Photo by Underson Underson<\/small><\/figure>\n\n\n\n<p>This slow fashion brand in Japan uses washi<em> <\/em>fabric to make breathable T-shirts, underwear and socks. The fabric is made from wood chip pulp waste. Their patented washi fabric ticks all the boxes: it is antibacterial and deodorizing, offers UV protection, is lightweight, quick-drying and smooth to the touch.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Price:<\/strong> <a href=\"https:\/\/undersonunderson.com\/Form\/Product\/ProductDetail.aspx?shop=0&amp;pid=UUUGG251069&amp;vid=UUUGG25106900901&amp;bid=UUN01&amp;cid=&amp;_type=&amp;cat=&amp;swrd=\" target=\"_blank\" rel=\"noreferrer noopener\">Washi socks from \u00a52,420<\/a><\/li>\n\n\n\n<li><strong>Where to buy:<\/strong> <a href=\"https:\/\/undersonunderson.com\/Form\/Product\/ProductList.aspx?shop=0&amp;cat=WOM&amp;udns=2&amp;sort=07\" target=\"_blank\" rel=\"noreferrer noopener\">Underson Underson online store<\/a>, along with various <a href=\"https:\/\/undersonunderson.com\/Page\/shoplist.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">shop locations around Japan<\/a><\/li>\n<\/ul>\n\n\n\n<p>Bookmark this the next time you go shopping and save the environment for the long haul. <\/p>\n\n\n\n<p>If these brands are too big for your budget, you can also do your part by <a href=\"https:\/\/savvytokyo.com\/a-guide-to-secondhand-shopping-in-tokyo\/\">buying secondhand clothing<\/a>. Every little action counts!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s time to ditch fast fashion with these sustainable fashion brands in Japan.<\/p>\n","protected":false},"author":59,"featured_media":94821,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_subtitle":"Look Good & Help Save The Planet Too!","footnotes":""},"categories":[44,41,368,3716,3689,1286],"tags":[3794],"promotion":[],"class_list":["post-94742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-lifestyle","category-shopping","category-style-beauty","category-sustainability","category-trending","tag-sustainable-fashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustainable Fashion Brands in Japan That Use Natural Materials - Savvy Tokyo<\/title>\n<meta name=\"description\" content=\"Today, more people are opting for slow over fast fashion. 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