{"id":89567,"date":"2025-05-05T08:00:00","date_gmt":"2025-05-04T23:00:00","guid":{"rendered":"https:\/\/savvytokyo.com\/?p=89567"},"modified":"2025-07-08T22:46:24","modified_gmt":"2025-07-08T13:46:24","slug":"10-cruelty-free-japanese-beauty-brands","status":"publish","type":"post","link":"https:\/\/savvytokyo.com\/10-cruelty-free-japanese-beauty-brands\/","title":{"rendered":"10 Cruelty-Free Japanese Beauty Brands"},"content":{"rendered":"\n

While the demand for ethically focused cosmetics has been steadily growing in the West, finding cruelty-free and vegan Japanese beauty brands can be a challenge. Not only is the cruelty-free beauty industry much smaller than in places like the US or Europe, but without clear product labelling and regulation standards, even identifying existing products that do not test on animals is difficult.<\/p>\n\n\n\n

That\u2019s why we\u2019ve created this list of 10 cruelty-free Japanese beauty brands to cover makeup, skincare and haircare products. Cruelty-free can have many different meanings, but in this list, we are sharing cosmetic companies that have openly declared that they do not test on animals. Many of these brands also offer a selection of plant-based products, and we\u2019ve made sure to include a list of the best 100% vegan Japanese beauty brands for the ultimate ethical beauty routine.<\/p>\n\n\n\n