Fashion Archives - Savvy Tokyo

Shicchy’s Charity Fair Review: A Discount Designer Paradise

Rachel Crane — Wed, 17 Dec 2025 23:00:00 +0000

Last month, a Parisian friend told me about a huge designer sale outside of Tokyo’s fashion shopping districts. Here, she claimed, I could nab both vintage and on-trend pieces from brands like Louis Vuitton, Chanel and Hermès at incredible discounts. This event was Shicchy’s Charity Fair, at the Tokyo Ryutsu Center.

I wanted to get my hands on products that would typically be lightyears beyond my retail budget. As a pawnbroking event, the fair also sounded like an excellent way to shop for sustainable fashion. And if some of the money went to charity, all the better. So, I decided to check it out.

Here’s everything you need to know about Shicchy’s Charity Fair and the products you can find there. Plus, what happened when I went bargain hunting.

What Is Shicchy’s Charity Fair?

Shicchy’s Charity Fair is a bi-annual bargain sales event offering discounts of 30% to 90% on luxury fashion goods. First held in 1972, the fair is now one of the biggest pawnbroker events in Japan, with around 100,000 items on offer. The event is held twice a year at the Tokyo Ryutsu Center near Haneda Airport. Louis Vuitton, Hermès, Prada, Gucci and Tiffany’s are just a few of the brands shoppers can expect to find.

As the name suggests, Shicchy’s Charity Fair donates a portion of its profits to charitable causes around Japan. Past causes the fair has supported include the Japan Committee for UNICEF and numerous disaster-relief efforts nationwide.

The Shicchy Shopping Experience

I arrived at the Tokyo Ryutsu Center shortly after the event opened at 10 a.m. Huge rows of people were lined up outside the building, waiting to be allowed inside. After 30 minutes in the queue, it was finally my turn.

The sales floor was organized into sections for clothing, jewelry and watches, accessories and electronics, subdivided by brand. Beyond that, it was a free-for-all. Shoppers jostled to pick through piles of handbags or catch the attention of sales staff. At first, it was a bit overwhelming. However, with a little patience, I was able to get a good look at the items on offer.

Sales staff wore sashes indicating which languages they spoke, in addition to Japanese, including English. All were very helpful when it came to showing me pieces I wanted to take a closer look at. But when I asked where I might find specific products, they politely told me I was on my own!

Louis Vuitton was undoubtedly the star of the event, with smaller selections from brands such as Chanel, Prada, Gucci and others. I was able to buy two vintage Louis Vuitton pouches in the ¥30,000 to ¥50,000 range for my Paris friend. I also found her a stunning silk scarf from Hermès for ¥39,800. Lastly, I treated myself to a cute Michael Kors handbag for a modest ¥16,000.

Was it Worth it?

While a few items at Shicchy’s Charity Fair could be considered cheap, there are definitely some impressive discounts on offer. If you’re drawn to designer brands but find their products are usually just out of reach price-wise, then the Fair is definitely worth a trip.

Things To Know

Shicchy’s Charity Fair takes place twice a year, every June and November, at the Tokyo Ryutsu Center. For details about the next event, you can go to the Shicchy website or follow their Facebook page.

Have you ever been to the Shicchy Charity Fair? Did you find any great deals? Let us know in the comments!

Daiso Must-Haves For Christmas

Kerri King — Wed, 10 Dec 2025 23:00:00 +0000

Daiso is one of the best places in Japan to stock up on Christmas essentials without blowing your budget in December. From festive decor to DIY craft kits and adorable pet outfits, their seasonal range is huge, affordable and honestly way better than you’d expect from a 100-yen store. Here are some of the standout items worth grabbing this year.

Chocolate Icing Decorative Pens

These chocolate icing pens are an absolute must-have if you are planning to decorate gingerbread houses or Christmas cookies this year. They set quickly, taste delicious and Daiso has a huge selection of colours to choose from. Pro tip: Warm the tube in a mug of hot water before opening. It allows the chocolate to flow smoothly, resulting in cleaner designs.

Price: ¥108
Store: Daiso (Similar items can be found at supermarkets and other 100 yen shops)

Christmas Nail Decorations

Daiso is a go-to spot for DIY nails in Japan and its Christmas lineup this year is genuinely adorable. Tiny nail art parts made from polyresin and zinc alloy (perfect for adding dimension to festive designs) and Christmas-themed gel nail stickers in tartan prints or sparkly white are available this year. It’s an easy, affordable way to add a festive touch without booking a salon appointment.

Price: ¥110
Store: Daiso (Similar items can be found at other 100 yen shops)

LED Decoration Lights

Daiso’s LED light range is one of the best budget-friendly options for festive lighting. There are many options, including warm white strands, multicoloured sets and fun seasonal shapes like stars and snowflakes. All are battery-operated (batteries not included), which makes them easy to place anywhere without worrying about outlets or extension cords.

Price: ¥110-¥330
Store: Daiso (Similar items can be found at other 100 yen shops)

Pet Christmas Costumes & Toys

If you love dressing up your pets for the holidays, Daiso has some super adorable options this year. The Christmas tree ponchos and red knit-style outfits come in S, M, L and XL, making them suitable for everything from small cats to bigger pups. They also sell festive collars and small toys for both cats and dogs. They’re very cute and perfect for holiday photos.

Price: ¥110-¥550
Store: Daiso

Christmas Gift Bags

Daiso’s gift bag section might actually be unmatched. There are so many options for any gift type, including simple plastic bags, gorgeous fabric styles, foil bags, gusseted options and large paper bags. Designs range from classic Christmas patterns to kid-friendly Disney and Sanrio styles. Our family reuses the fabric gusset bags every year.

Price: ¥110-¥330
Store: Daiso (Similar items can be found at other 100 yen shops)

Santa Costumes & Accessories

What’s Christmas without a classic Santa outfit? Daiso has a decent range of Christmas outfits this year, including adult-size Santa costumes and Santa dresses, as well as kids’ versions that come as full outfits, dresses or Santa skirts. There’s even a classic Santa beard to complete the look. They’re fun, inexpensive and ideal for holiday photos or at-home festive fun.

Price: ¥110-¥550
Store: Daiso

Wreath-Making Supplies

If you love crafting, Daiso has everything you need to create your own Christmas wreath. You can choose from polystyrene or wooden wreath bases, then customise them with berries, ribbons, mini ornaments and whatever festive touches you like. Most basic supplies are available year-round, with seasonal variations such as pumpkins in autumn or snow-dusted pinecones in winter. With a few affordable pieces, you can put together a wreath that looks completely personalised.

Price: ¥110-¥220
Store: Daiso (Similar items can be found at other 100 yen shops)

Christmas Felt Baskets

These small felt baskets are an adorable must-have for festive gift giving. Designs include a gingerbread house, snowman and Santa, each sturdy enough to hold a few small treats or stocking fillers. They also double as cute desk or shelf storage for pens or craft supplies. This year, I filled one with Daiso winter warmers and a few festive goodies to make the perfect holiday gift.

Price: ¥220
Store: Daiso (Similar items can be found at other 100 yen shops)

Hata Chanmery (Kids’ Sparkling Drink)

No Japanese Christmas feels complete without chanmery, the kid-friendly sparkling “wine” that appears on shelves every holiday season. Daiso stocks the Hata Chanmery brand, which is not only delicious but far more affordable at ¥108, compared to the ¥400 price tag you’ll often see for other brands in supermarkets. It comes in both white and red varieties (regular and berry), and at 300ml per bottle, it’s the perfect size for Christmas celebrations with kids.

Price: ¥108
Store: Daiso (Similar items can be found at supermarkets and convenience stores)

Christmas Cushions

Daiso’s cute Christmas cushions are perfect for adding holiday cheer to any room. They’re very soft and affordable, making them perfect for mixing and matching throughout your home. Designs include Santa, gingerbread, Christmas tree and reindeer cushions, along with Daiso’s range of festive cushion covers if you prefer to dress up your existing pillows.

Price: ¥220-¥550
Store: Daiso

Christmas Felt Craft Kits

These small felt craft kits make a great hands-on activity for the holidays, adding a sweet, handmade touch to your Christmas decorations. Designs include polar bears, snowmen, reindeer and Santa. Each set takes around two hours to complete, making it perfect for a cozy afternoon at home.

Price: ¥110
Store: Daiso

Christmas Cards

Daiso’s Christmas card selection is very impressive this year. They have stocked up on everything from simple flat cards to pop-up designs, 3D scenes and glittered or embossed styles. They come individually wrapped with envelopes and many of the pop-up cards look far more expensive than their price tag.

Price: ¥110-¥220
Store: Daiso (Similar items can be found at other 100 yen shops, supermarkets, variety stores and stationery stores)

New Year Essentials

After Christmas, preparations for Oshogatsu (Japanese New Year) begin almost immediately and Daiso is one of the easiest places to pick up everything you need. Their seasonal section is packed with shogatsu kazari (traditional New Year decorations) such as wreaths, small decorative arrangements and zodiac ornaments for the Year of the Horse (2026). You’ll also find festive tableware, party supplies and plenty of small items to refresh your home for the holiday. Families can also prepare for otoshidama, the New Year tradition of gifting children money in decorative envelopes. Daiso carries a vast range, from zodiac-themed designs to kid-friendly options. Envelopes are available individually or in multi-packs, making it easy to stock up before the new year.

Price: ¥110-¥330
Store: Daiso (Similar items can be found at other 100 yen shops and department stores)

Other 100 Yen Shop Recommendations

Do you have any Daiso or 100 yen shop must-haves for Christmas? Let us know about them in the comments!

5 Coat Trends To Keep You Chic & Cozy in Tokyo This Winter

Tabitha Wilders — Tue, 09 Dec 2025 23:00:00 +0000

The city is transforming into a blend of frosty mornings, glowing illuminations and effortlessly stylish outerwear. It’s the season when fashion becomes as functional as it is expressive, and following the right coat trends can define your entire cold-weather look as winter settles over Tokyo.

Known as 冬支度 (fuyu-jitaku), the act of preparing for winter, this time of year invites thoughtful layering, plush textures and refined silhouettes that elevate even the simplest everyday outfit. Think oversized wool coats that sway with every step, padded jackets that feel like wearable duvets and tailored outerwear that adds structure to the season’s cozy chaos.

Whether you’re navigating icy commutes, strolling through festive markets or simply refreshing your winter wardrobe, these are the five coat trends keeping Tokyo stylish and snug this year!

1. Ultra-Long Coats

This season, ultra-long wool and wool-blend coats are making a statement, combining elegance with everyday functionality. Classic neutrals, such as black, gray and beige, dominate, but check and tartan patterns are also trending, reimagined in relaxed, cozy and polished designs that feel modern rather than preppy. For Tokyo women aiming for timeless style with a contemporary twist, these maxi coats are a must-have this winter.

Luxury: Wool Long Coat by Biyoma | ¥132,000

Budget: Chester Long Coat by ap retro | ¥6,990 (28% off ¥9,800)

Savvy Styling Tip

Maximize drama and elegance by wearing your ultra-long coat open over a sleek, monochrome outfit. Think fitted turtlenecks and wide-leg trousers. Add a statement belt to define your waist or create a flowing silhouette. Pointed ankle boots and a structured tote will elevate the look for both office and evening outings. Experiment with textures, like a soft cashmere scarf or suede gloves, to add subtle sophistication.

2. Scarf Coat

Scarf coats, featuring built-in scarves or attached wrap pieces, are having a major moment in Tokyo right now. Japanese fashion is highlighting statement outerwear that blends practicality with refined design, keeping you warm while looking effortlessly chic. From wrap-style scarf coats to sleek options like the Theory Wool Divide Scarf Coat, these pieces offer a modern, elegant silhouette that perfectly fits Tokyo women’s desire for versatile, stylish winter outerwear.

Luxury: Wood Divide Scarf Coat by Theory | ¥89,000

Budget: Wool Short Scarf Coat by Zara | ¥15,990

Savvy Styling Tip

Use the built-in scarf as the centerpiece of your outfit. Wrap it asymmetrically over one shoulder for an avant-garde street look or drape it neatly over a midi skirt and pair it with heeled boots for city elegance. Pair with slim leather pants or tailored culottes to balance volume. A pop of color in shoes or earrings will keep the ensemble modern without feeling heavy.

3. Lightweight Functional Coats with Smart Insulation

Japanese fashion trends are highlighting outerwear that blends practicality with high-performance design, offering warmth without heavy bulk. From sleek, minimalist silhouettes to sporty, technical styles, smart-insulated coats are not just practical. They’re a fashion-forward choice that signals an awareness of both style and sustainable, utilitarian design.

Luxury: Immix Jacket by Oros Japan | ¥28,500 (on sale from ¥68,000)

Budget: Puff Tech Long Coat Relaxed Fit by Uniqlo | ¥10,900

Savvy Styling Tip:

Play up the technical edge by mixing sporty elements with polished pieces. Layer over a cropped hoodie or knit top and wide-leg joggers, but finish with sleek ankle boots or loafers to avoid a purely casual feel. Incorporate metallic or reflective accessories like a belt bag or subtle hardware detailing for a contemporary, urban vibe. This coat is perfect for layering creatively without adding bulk.

4. Boa, Faux Shearling Coats

Cozy, tactile and effortlessly stylish, plush textures like boa and faux shearling coats combine warmth with modern design. From sleek, short styles to long, boa coats, they now offer polished silhouettes that appeal to adults seeking comfort without bulk. Lightweight yet insulating, and with versatile colors and shapes, boa coats are a must-have this season, offering a contemporary twist on winter layering.

Luxury: Faux Shearling Coat by Hyke | ¥68,200

Budget: Form Boa Jacket by KBF | ¥15,400

Savvy Styling Tip

Embrace texture contrast. Pair a plush boa coat with tailored trousers or a satin slip skirt to balance softness with structure. Add tactile accessories, such as a leather crossbody or knit beanie, to complement the coat’s cozy feel. For a chic weekend look, pair it with oversized cropped denim and platform boots, allowing the coat’s tactile texture to become the focal point of your outfit.

5. Leather Bombers

Making a strong mark on Tokyo street style this winter, leather bombers blend retro cool with modern sophistication. Far from a classic staple, leather outerwear, especially relaxed, oversized or mid-length cuts, is one of the hottest trends for 2025. From sleek blousons to reinterpreted bomber silhouettes, leather jackets are being celebrated as versatile, street-style relevant pieces that combine fashion-forward design with urban practicality.

Luxury: Reversible Mouton Coat by Prank Project | ¥165,000

Budget: Faux Leather Harrington Jacket by GU | ¥5,990

Savvy Styling Tip

Lean into the rebellious, urban vibe. Layer your bomber over a printed silk blouse or patterned knit for visual interest, and pair with straight-leg trousers or a pleated skirt to soften the edgy silhouette. Complete the look with chunky sneakers or leather loafers, and add minimal metallic jewelry to keep it sleek and refined. A crossbody bag with hardware details will tie the street-style aesthetic together effortlessly.

Which coat trends are calling your name this season in Tokyo? Are you drawn to bold textures, classic neutrals or modern silhouettes? Tell us how you’ll be layering up and putting your own twist on these city-ready looks in the comments below!

Period Underwear in Japan: A Savvy Guide With Brand Recommendations

The Savvy Team — Tue, 14 Oct 2025 23:00:00 +0000

Between packed trains, last-minute overtime and spontaneous nights out, managing your period on the go can feel like running a marathon in heels. That’s where period underwear can come in clutch! They’re a reusable and eco-friendly solution helping women in Japan stay comfortable, confident and leak-free no matter how busy their day gets.

In this Savvy guide, we’ll break down the benefits of period underwear, explain the difference between absorbent and sanitary shorts, and introduce the top Japanese brands you need to know!

Why Period Underwear Is Worth Trying

Unlike traditional sanitary napkins or tampons, period underwear absorbs menstrual flow directly, eliminating the need for pads, plastic waste and any last-minute pharmacy runs. The fabric is engineered with multiple layers to absorb and lock in moisture, keeping you dry and odor-free. Some of the other benefits include that it’s:

Cost-effective: One pair can last for years with proper care.
Stylish: Many Japanese brands design their products to resemble everyday underwear in terms of both appearance and feel.
Confidence Boosting: With the ability to move freely, whether you’re at yoga, at work or exploring around.

Still, it’s not a one-size-fits-all fix. Period underwear works best when matched to your flow level. Lighter days may require just the underwear itself, while heavier days may still necessitate an extra liner or pad.

Absorbent vs. Sanitary

Not all period underwear is created equal. In Japan, there are two main types you’ll want to know:

Absorbent (Reusable) Shorts

Purpose: Designed to absorb menstrual flow directly, meaning no pad or tampon is needed.
Features: Multi-layer fabrics that lock in moisture, prevent leaks and often include odor-control technology.
Best for: Everyday wear, traveling, or overnight use, depending on your desired level of absorbency.

Sanitary (Pad-Compatible) Shorts

Purpose: Worn with a pad for extra protection, helping prevent leaks or stains.
Features: Waterproof lining, soft fabrics such as cotton or silk, and designs that facilitate easy and secure pad placement.
Best for: Heavy-duty day or nighttime use, or anyone transitioning to reusable underwear.

The Top Period Underwear Brands in Japan

We’ve rounded up Japan’s most trusted and innovative brands, from Tokyo-born femtech startups to long-standing local manufacturers.

Period. (ピリオド)

A pioneer in Japan’s femtech scene, Period specializes in beautifully designed absorbent underwear that promotes both comfort and confidence. Each pair is crafted in Japan using multi-layer technology, a combination of quick-dry, antibacterial and leak-proof fabrics. They’re available in several absorbency levels to suit your flow.

Price Range: From ¥3,960-¥8,030
Where To Buy: Various in-person stores in Tokyo, Nagoya and Osaka, or the Period online store

Bé-A (ベア)

Stylish yet practical, Bé-A is one of Japan’s most advanced femtech brands, combining lab-tested innovation with sleek design. Bé-A’s signature shorts can hold up to 150ml of liquid. They’re ideal for heavy-flow or overnight protection.

Price Range: From ¥5,720-¥8,800
Where To Buy: Various in-person stores all over Japan, or the Bé-A online store

Laqree (ラクリー) Pants

With a name that blends “luxury” and “relax,” Laqree is all about powerful performance and peace of mind. Their designs feature super absorbent (up to 160ml) and odor-control layers, perfect for all-day wear or overnight comfort.

Price Range: ¥3,980–¥7,920
Where To Buy: JF Cosme Labo online store or Rakuten

Quarter (クォーター) PP

Designed for daily comfort, Quarter offers soft, flexible period underwear that absorbs up to 50ml of fluid. Their focus is on gentle materials and minimal seams, ideal for sensitive skin and everyday use.

Price Range: ¥6,490-¥7,590
Where To Buy: Official Quarter online store

Japanese Sanitary Underwear Brands (For Pad Use)

For those who prefer pairing with a pad or want extra protection on heavier days, Japan also offers beautifully made sanitary underwear designed with leak-proof inner lining and soft, skin-friendly fabrics.

bodyhints (ボディヒンツ)

A long-loved Japanese underwear brand, bodyhints focuses on natural fibers like silk and organic cotton for breathable, gentle comfort. Their popular items include the “Rice Bran Beauty Sanitary Shorts” and the “Supima Cotton Night Sanitary Shorts.”

Price Range: ¥880–¥3,520
Where To Buy: Official bodyhints online store or Amazon

Com Sanyo (コム・サンヨー)

Crafted one by one in Nagasaki, these handmade Japanese sanitary shorts are all about quality craftsmanship and pure cotton comfort. If you’re looking for a simple, durable option with a focus on “Made in Japan” quality, this is it.

Price Range: ¥858–¥1,518
Where To Buy: Official Com Sanyo online store

NaturaMoon (ナチュラムーン)

As one of Japan’s first organic cotton sanitary brands, NaturaMoon’s products are gentle on the skin and highly stretchable, making them ideal for those prone to irritation. Their sanitary shorts pair perfectly with organic cotton pads for a soft, breathable setup.

Price Range: Around ¥3,058
Where To Buy: Various in-person stores all over Japan or Naturias online store

Extra Period Underwear Tips

If you’re new to reusable menstrual underwear, here are some Savvy-approved tips to help you find your perfect match:

Match absorbency to your flow: Use high-absorbency types for heavy days or overnight.
Check the materials: Opt for breathable cotton blends to help prevent irritation.
Start small: Try one pair before investing in multiple (period underwear might not be for everyone).
Mind your laundry: Rinse in cold water and avoid softeners or bleach to maintain performance.
Mix and match: You can always add a pad or liner if you need that extra reassurance.

Period underwear in Japan isn’t just about practicality; it’s about empowerment. The Japanese brands above prove that comfort, sustainability and style can absolutely coexist—even on your heaviest day. So go ahead and add a pair (or two) to your drawer. Your cycle (and the planet) will thank you!

Sustainable Fashion Brands in Japan That Use Natural Materials

Suzanne Bhagan — Wed, 10 Sep 2025 23:00:00 +0000

Today, more people are opting for slow fashion over fast fashion. Slow or sustainable fashion brands in Japan and the rest of the world do things differently. Their clothing might seem more expensive than that of fast fashion brands, but let’s take a closer look at the real cost.

Why You Shouldn’t Buy Into Fast Fashion

Fast fashion might appear cheap, but why? The companies may cut corners when sourcing raw materials, pay their workers poorly, or pollute the natural environment.

Just one look at the massive landfill at Korle Lagoon, Ghana, confirms that the dumping of fast-fashion clothes is environmentally hazardous. Not only that, but fast-fashion can sometimes be deadly. The Rana Plaza disaster in Bangladesh in 2013 is just one example of the humanitarian cost of the fashion industry.

Why Choose Slow Fashion?

Unlike fast fashion, sustainable fashion brands do not emphasize mass production and cutting costs to maximize profits. Instead, they focus on:

Using natural materials for fabrics, buttons, dyes and thread
Using organic materials that are pesticide-free
Making durable and versatile clothes that can be repaired or redyed
Producing biodegradable clothing
Having a lower impact on the physical environment
Protecting animal welfare
Protecting and paying workers fair wages
Encouraging fair trade and the development of local communities, especially in the Global South
Providing a transparent supply and distribution chain

10 Sustainable Fashion Brands in Japan

So, let’s overhaul those shopping habits and consider these options instead.

1. Takes

This sustainable fashion brand in Japan specializes in biodegradable T-shirts. Their shirts are made from 100% organic bamboo fabric and organic cotton thread—the result: a soft, breathable and antibacterial tee. The bamboo is grown domestically, and very little plastic is used in the supply and distribution chain.

Price: T-shirts from ¥9,900
Where to buy: Shinzone online store

2. Ashuhari

Ashuhari makes simple yet feminine designs. Think clean-cut dresses, T-shirts and shirts in cotton and linen. Their clothing is handmade and dyed in small batches to preserve the natural feel of the fabric. The company also makes biodegradable buttons from tagwa nut.

Price: 100% cotton T-shirt from ¥6,050
Where to buy: Ashuhari online store

3. KasuRekids

Parents, rejoice! This Japanese sustainable fashion brand makes pieces that are hardy and grow with your kid! Everything is handmade in Japan from 100% sustainably-sourced cotton and clothing scraps, reducing that carbon footprint. Pieces are dyed with natural indigo dye. The company also preserves the art of kurume kasuri, a traditional Japanese textile. You can also rent their clothes, further reducing waste.

Price: 100% cotton pants from ¥17,000
Where to buy: KasuRekids online store

4. Enter The E

This Japanese slow fashion brand curator takes all the guesswork out of buying sustainably sourced clothing. Their curated brands from around the world must adhere to their strict “sustainable standards.” Their original Ten brand produces T-shirts from recycled cotton and promotes ethical production standards in Bangladesh.

Price: 10 recycled cotton T-shirt from ¥3,900
Where to buy: Enter the E online store

5. Lovst Tokyo

Lovst Tokyo uses plant-derived leather to produce handbags, belts and more. Their “apple leather” is made using upcycled apple waste from Aomori apple farms. Unlike animal leather manufacturing, vegan leather production results in significantly lower CO2 emissions. The company also offers a repair service. Their packaging is also environmentally friendly with seed paper and no plastic waste.

Price: Apple Watch band from ¥2,000
Where to buy: Lovst Tokyo Showroom (Reservations recommended): &calm 305, 7-1-5 Minami-Aoyama, Minato-ku, Tokyo (Google Map Link), as well as their official online store

6. Liv:ra

Liv:ra makes lingerie from organic cotton and silk. Pieces are hand-dyed with plant-based dyes, using the Kyoto shin manyo technique. Because the skin is considered the largest organ, this company uses safe, natural dyes that will not disrupt the body’s internal systems. The brand also offers a redye kit so you can spruce up that lingerie anytime.

Price: Organic cotton panties from ¥4,290
Where to buy: Liv:ra online store, along with various shop locations around Japan

7. Kapok Knot

This brand uses kapok fiber, which comes from the kapok nut. Nut production uses little water or pesticides. Kapok Knot makes light and warm jackets, coats, blankets and more. Unlike traditional down jackets, which use bird feathers, kapok production does not harm any animals.

Price: Crew neck sweater from ¥18,800
Where to buy: Kapok Knot online store, along with various shop locations around Japan

8. Tennen

Tennen offers simple, timeless and 100% biodegradable designs made in Japan. Even the clothing labels include cotton seeds that can be planted. They use natural fibers like organic cotton (including recycled cotton), merino wool, washi paper and hemp. The company also offers transparency throughout the supply and distribution chain.

Cost: Hemp/cotton blend socks from ¥2,200
Where to buy: Fjallraven by 3 Nity stores around Japan, as well as their online store

9. Shokay Japan

This ethical fashion brand in Japan produces warm clothing from Tibetan yak wool. The wool is bought from local yak farmers for a fair price and handspun and handknitted by community members. The company claims that yak wool is softer and warmer than wool and more breathable than cashmere.

Price: 100% yak wool gloves from ¥8,800
Where to buy: Shokay’s online store; Some products are available in the following stores: Three Aoyama, Plain People Aoyama, Love&Sense Hankyu Umeda Main Store and Nadell Kyoto Main Store.

10. Underson Underson

This slow fashion brand in Japan uses washi fabric to make breathable T-shirts, underwear and socks. The fabric is made from wood chip pulp waste. Their patented washi fabric ticks all the boxes: it is antibacterial and deodorizing, offers UV protection, is lightweight, quick-drying and smooth to the touch.

Price: Washi socks from ¥2,420
Where to buy: Underson Underson online store, along with various shop locations around Japan

Bookmark this the next time you go shopping and save the environment for the long haul.

If these brands are too big for your budget, you can also do your part by buying secondhand clothing. Every little action counts!

Recycling Clothes in Tokyo

Sandra Barron — Tue, 02 Sep 2025 23:00:00 +0000

Until relatively recently, used clothes in Japan have had one fate: burnable garbage. If you’re from a country with a collection bin and a few secondhand shops in every neighborhood, this just feels wrong. Some people take suitcases full of cast-offs back home rather than throw them out. Happily, the Japanese concept of mottainai (avoiding wastefulness) is catching on and leading to more options for recycling your clothes in Tokyo.

Sell It!

Do you have too many designer clothes and accessories in like-new condition? You’re in the right city. Many brand-conscious secondhand shops will buy your things.

Komehyo Or RagTag

Start with Komehyo or RagTag, both of which have about a half-dozen outlets throughout Tokyo. Be prepared to take a number and wait a while if you go on a busy day, but if you can read Japanese, RagTag has an excellent online option. You can send in a box of clothes free of delivery charges, and you’ll get an email within a week or two telling you how much the store is willing to offer you for them. If you accept the price, a deposit will be made to your bank account, and if there are any items whose prices you disagree with, they’ll send them back to you at no charge.

Pass The Baton

Pass The Baton in Omotesando sells items that fit its quirky aesthetic on consignment (they call it “relighting”). Still, the store requires an appointment for anyone wishing to sell items, during which you’ll have to explain the “story” of each piece. Expect to spend at least an hour with a staff member, even for a small number of items, but you’re likely to get more cash for designer clothing and accessories that sell than you would from RagTag or Komehyo.

Mercari (メルカリ)

The fastest growing app in Japan (also available in the U.K. and the U.S.), Mercari lets you sell and buy pretty much anything. To use it, you’ll need to make a (free) account and have a good command of Japanese, although it’s fairly easy if you have a friend to help you do it. Take up to four photos, upload them along with a short description and wait for someone to buy it. Clothes and small items typically sell within a few hours. After someone buys it, you will have to wrap the product yourself and send it to the user who purchased it.

Logistics company Kuroneko Yamato has a partnership with Mercari, which allows you to drop by any Yamato store and whisper the magic words “Mercari.” They’ll have your goods delivered in a special package. The best thing is that it’s anonymous, so neither the sender nor receiver knows the other party’s private information (unless they’re sending it in another way). Mercari takes 10% of every deal, so make sure to set the price in a way that gives you some profit.

Other popular online selling options in Japan include:

Rakuma (楽天ラクマ): This one is a major competitor to Mercari, with lower selling fees (just 6.6%) and strong integration with Rakuten’s point system—perfect if you already shop in the Rakuten ecosystem or have a Rakuten card/account.
Yahoo! Auctions (ヤフオク): Japan’s original online marketplace. It’s great if you want to set up a bidding war on higher-value items.
Yahoo! Flea Market (Yahoo!フリマ)/PayPay Flea Market (PayPayフリマ): Linked to PayPay’s cashless system, this app, now combined with Yahoo!, makes selling and buying easy with direct digital payments. It also has frequent discount campaigns, so it might be the best deal if you already use PayPay or have an account.
Facebook Marketplace: It’s not as popular for locals, but it’s suitable for quick local sales and exchanges with other expats. It’s pretty convenient for larger items like furniture or appliances, but just watch out for any scams and make sure all deals are clear before proceeding.

Recycle It!

Uniqlo

Uniqlo’s recycling program works with international humanitarian partners to donate used Uniqlo clothes to refugees and other displaced people. What they take is specific, but if you’ve ever gone on a summer sale binge and bought enough cooling t-shirts to outfit a tropical party, it’s good to know there’s a place where it won’t all go to waste. Simply bring your things to any Uniqlo shop.

H&M

H&M will give you a ¥500 store coupon for every bag of clothes you donate. The staff will send clothes in good shape to markets to be resold and then recycle the rest as raw materials, but they won’t take shoes or accessories. There’s a limit of two bags per person per day. There is no explicit limit to the size of the bags, but the cardboard deposit boxes set up at the cash registers suggest they expect donations to be on the smaller side.

Donate It!

Salvation Army

The Salvation Army will not only take your used wearable clothes in bulk but also send someone to your door to cart them away for free. The catch? They only make pickups during the week, and you may have to schedule as much as two or three weeks in advance. You can contact them via telephone: 03-5860-2992 to organise your donation.

There is a little-known Salvation Army store open on Saturday mornings in Nakano-Fujimicho. It offers serious bargains on housewares, English books, and—yep—clothes. It’s a great place to start refilling all that new empty space. If you don’t schedule a pickup far enough in advance, the store will accept donations of some items via courier (although you must pay the delivery charges).

HELP (House in Emergency of Love and Peace)

HELP offers a safe place for women and children escaping abuse. Many come with almost nothing, so they’re always looking for clean, modest women’s and kids’ clothes. Everyday wear, seasonal coats and shoes are especially useful. Just make sure items are freshly washed and in good shape, or consider whether you’d be happy to wear them yourself.

If you would like to donate to their cause in general, food (within the expiration day), rice, snacks for children, new toys and stationery, new pajamas, new underwear and detergent are always urgently needed. You can contact them via telephone: 03-3368-8855 to organise your donation.

Sanyukai (山友会)

Sanyukai supports people experiencing homelessness in Tokyo’s San’ya area. Their biggest need is practical men’s clothing like T-shirts, jeans, jackets, socks and shoes. Durable and comfortable items work best since they’re handed out directly through outreach. Wash everything before donating, and avoid anything too worn-out. Warm coats and sturdy shoes are especially welcome in winter!

We recommend this one for men with clothes to donate or those with male friends/partners who are in good need of a closet cleanout. Contact them via telephone: 03-3874-1269 or email: info@sanyukai.or.jp to organise your donation.

Japan Relief Clothing Center (JRCC)

JRCC takes good-quality clothing for all ages and gets it to those in need, from disaster survivors in Japan to refugees overseas. Like the others, they don’t accept damaged or overly worn items, so keep donations clean, neat and wearable. Everyday pieces, lightweight items and seasonal outerwear are all useful.

Send a cardboard box or paperbag full of clothes to their warehouse in Kobe: Japan Relief Clothing Center, 22-2, Fukaehama Machi, Higashinada-Ku, Kobe, Hyogo 658-0023 (Tel: 078-441-2641)

You could also try testing your sewing skills by turning your old clothes into small items like pouches and masks.

How do you go about recycling your clothes in Tokyo? Let us know in the comments below!

5 Mid-Season Fashion Trends To Watch in Tokyo 2025

Tabitha Wilders — Tue, 26 Aug 2025 23:00:00 +0000

As Tokyo transitions into the humid buzz of summer, fashion takes a lighter, more playful turn. But before we know it, the crisp breeze of early autumn will be right around the corner. Wouldn’t it be smart- and stylish- to invest in pieces that work for both? Mid-season fashion trends in Tokyo are all about versatility.

Known as 季節の変わり目 (kisetsu no kawarime), the in-between season calls for layered textures, soft but structured silhouettes, and an effortlessly chic blend of seasonal elements. Think sheer fabrics and polo shirts now, layered under knits and vests come September.

Whether you’re dressing for sunny strolls or planning ahead for cooler nights, these are the five key trends dominating Tokyo’s fashion scene right now.

1. Breezy To Structured Blouses

From floaty, sheer summer styles to more defined silhouettes, the blouse is evolving- but staying essential. This season in Tokyo, expect a shift toward structured lace and satin designs, puff sleeves and vintage-inspired cuts layered under vests or knits. For a soft, autumn-ready update, earthy tones like beige and khaki are in.

Indian Tucked Flared Blouse by Freak’s Store | ¥4,994 (10% off ¥4,494)

Volume Sleeve Sheer Shirt by Ada | ¥2,490 (41% off ¥4,290)

Savvy Styling Tip

For an effortless Tokyo street-style look, try pairing a blouse like the one from Freak’s Store with military pants or wide-leg denim to offset the delicate design with a touch of edge. For a more feminine silhouette, opt for a tight skirt or denim skirt to define the waistline subtly. Style a khaki blouse like the one from Ada layered over a tank or camisole, and pair it with shorts and a cap for a playful, Korean-inspired vibe. For something more refined, coordinate with tailored slacks or a long skirt for a breezy, office-casual ensemble.

2. The Rise Of The Knit Polo Shirts

The knit polo shirt is a must-have hybrid that combines the sporty polish of summer polos with the warmth of fall knits. In Tokyo, look for cropped or oversized styles layered over camis or slipped under trench coats. Pastel hues keep things fresh, while ribbed textures and collared necklines add just the right touch of autumn structure.

Embroidered Collared Polo Shirt by Chico | ¥7,040

Sheer Polo Knit Top by Lily Brown x Mary Quant | ¥14,960

Savvy Styling Tip

The knit polo shirt is your new go-to for effortless layering. For a playful yet coordinated look, pair a pastel-toned polo like the one from Chico with a matching mini skirt in the same fabric- or try it with a lace skirt for a softer, more feminine style. Looking for something more casual? Tuck it into high-rise denim or relaxed slacks for a smart, off-duty vibe. The ribbed knit design from Lily Brown adds texture and warmth, perfect for styling over a camisole now and under a trench coat as temperatures dip. Finish the look with loafers or sleek sneakers for a Tokyo-ready finish.

3. Sport Mix, But Elevated

Tokyo’s love for sport mix style continues…. but with a refined twist! Athletic silhouettes are reimagined in unexpected materials like faux leather, glitter-trimmed fabrics, and bold stripes. The goal? To keep summer’s ease while adding a touch of autumn drama. Think sneakers with wide-leg pants and a sheer blouse for a cool, city-ready finish.

Faux Leather Luxe Track Pants by Adidas Originals | ¥13,200

Double Waist Side Line Jersey Skirt by Maison Special | ¥17,930 (40% off ¥10,758)

Savvy Styling Tip

Pair sleek faux leather track pants or tailored joggers like those from Maison Special with a blouse to mix sporty and sophisticated styles. Finish with minimalist sneakers or ankle boots for a modern touch. Layer a tailored blazer or lightweight trench for added polish. For a bolder look, style Adidas faux leather pants with a sheer blouse or fitted knit, and add a structured blazer or oversized windbreaker. Chunky sneakers or pointed boots complete the outfit, while minimalist jewelry and a crossbody bag keep it effortlessly chic- perfect for Tokyo’s streets this season.

4. Layering Light Denims

Denim is a Tokyo staple all year, but mid-season styling calls for lighter weights and fresh cuts. This season, try layering cropped denim jackets over pastel blouses or pairing denim vests with plaid dresses. Beige-washed denim offers a soft, neutral twist—ideal for transitioning from late summer to early fall.

Denim Cropped Rider Jacket by Gap | ¥34,900

Wide Straight Jeans by Uniqlo | ¥3,990

Savvy Styling Tip

Pair a cropped denim moto jacket like Gap’s with a pastel blouse or lightweight knit for a fresh mid-season look. Balance casual denim with tailored trousers or a plaid skirt, finishing with sleek ankle boots or white sneakers for a modern Tokyo vibe. Layer a neutral trench or oversized cardigan for added depth, and accessorize with minimalist jewelry and a structured bag for effortless chic. Uniqlo’s beige denim jeans offer a versatile base. Style with a crisp white blouse or graphic tee, adding a cropped jacket or trench for texture and warmth. Complete the look with loafers or ankle boots for polished, relaxed street style.

5. Play With Soft vs Structured Textures

It’s all about mixing contrasts. Soft, sheer, or lace tops are paired with structured, wide-leg cargo pants or faux leather skirts to create a striking balance. Layer lightweight knits or sleeveless vests for warmth without bulk. Expect pastel tones matched with black accessories and soft florals combined with bold plaids- a perfect play of soft versus structured textures for autumn.

Pastel Cargo Pants by Olive des Olive | ¥5,390

Cord Embroidery Lace Vest by Re:EDIT | ¥4,499 (30% off ¥2,998)

Savvy Styling Tip

Pair structured wide-leg trousers in a pastel shade like those from Olive des Olive with a delicate blouse to balance soft and strong textures for a chic Tokyo street style. Layer with a tailored blazer or lightweight trench, and finish with minimalist ankle boots or sleek sneakers, accessorizing with a structured bag and subtle jewelry for modern elegance. Style a lace vest like the one from Reedit over a fitted blouse or turtleneck paired with tapered cuts for a refined look, or wear it as an inner layer beneath a sheer blouse or open jacket to let the lace peek through. Complete the outfit with tailored trousers or a pencil skirt and minimalist accessories for polished sophistication- perfectly blending softness with structure.

Which of these Tokyo mid-season fashion trends are you excited to try? Will you be layering up with cozy knits or sticking to sheer, sporty styles for a little longer? Let us know your favorites- and your fashion misses- in the comments below!

The Best Lingerie Stores With Bigger Bra Sizes in Japan

Kerri King — Tue, 05 Aug 2025 23:00:00 +0000

Finding lingerie that fits well and feels good is a challenge anywhere, but in Japan—where sizes tend to run smaller and cup-band combinations are limited—shopping for bigger bra sizes in Japan can feel nearly impossible if you’ve got a bigger bust or need a wider band. When I first moved here, I was so sure I wouldn’t find anything that I didn’t even bother looking.

It hasn’t been easy, and finding something that doesn’t scream “granny” takes work. However, cute, comfortable options do exist if you know where to look. From fashionable department store brands to surprisingly size-inclusive online shops, here are the best places to find bras in Japan that fit, flatter and feel good to wear.

Japanese Bra Sizing: What You Need to Know

If you want to avoid a fitting room surprise, it helps to know how Japanese sizes compare. Let’s say I once confidently grabbed my “usual” size only to end up squeezed into a bra that made me look like I was trying to pack a futon into a carry-on.

Bra sizing in Japan generally runs smaller and different brands often use slightly different size charts. That means you could be a D in one store and an F in another. Your best bet for finding the perfect fit is to always check the brand’s specific size guide and don’t be afraid to ask for a fitting—many staff members are happy to help, with some larger chains offering bilingual support. You can also use an online converter to find your size.

Shops With Bigger Bra Sizes in Japan

So, where do you go when the average Japanese bra just doesn’t cut it? Whether you’re looking for everyday comfort, something supportive and stylish, or just a band size that actually fits, these Japanese brands have you covered (literally).

Bradelis New York Japan

This New York-born brand has a cult following in Japan for its “step-up” bra fitting system, which focuses on shaping, lifting and supporting your bust over time. Bradelis is known for luxurious lace, comfort-focused structure and professional fittings and often has bilingual staff available at flagship stores like Ginza and Shinjuku.

Size Range: Up to H cup
Band Sizes: Up to 85 cm
Price Range: ¥6,000–¥12,000+
Availability: In-store & online

Peach John

Peach John is a bold, youthful brand often found in trend-forward spots like Shibuya 109. While in-store selections tend to cater to smaller sizes, their online shop offers a wider variety of colors, styles, and extended sizing options.

Size Range: A–G cup (G mostly online)
Band Sizes: Up to 80 cm
Price Range: ¥3,400–¥4,500
Availability: In-store & online

Aimerfeel

Aimerfeel is known for its affordable, cute bra-and-panty sets in bold, flirty styles aimed at younger shoppers. They also offer handy extras like band extenders. While some stores carry extended sizes up to F, G, or H cups, availability varies. I recommend checking out their online stock too, especially if your cup size is bigger than an E.

Size Range: A–H cup (limited H in-store)
Band Sizes: Up to 80 cm
Price Range: ¥2,000–¥4,000 per set
Availability: In-store & online

Nissen Smileland

If you’re tired of limited size options and sky-high prices, Smileland might be your new favorite discovery. This plus-size line from catalog giant Nissen serves up everything from comfy basics to surprisingly cheeky lace sets without the usual markup. The best part is that they offer one of the most size-inclusive lingerie (and clothing) ranges in Japan.

Size Range: A–10L cup (varies by style)
Band Sizes: Up to 110 cm
Price Range: Under ¥3,000
Availability: Mostly online, limited in-store (Ito Yokado)

Amphi (by Wacoal)

A stylish little sister to lingerie giant Wacoal, Amphi mixes reliable support with trend-driven designs at a friendlier price point. Think lace-trimmed everyday bras, wireless comfort styles, and gentle shaping options that still feel cute. You’ll find Amphi in most department stores across Japan, and some locations offer fitting services. A few even have bilingual staff to help you find your perfect match.

Size Range: A–G cup (varies by line)
Band Sizes: 65–85 cm
Price Range: ¥2,500–¥6,000
Availability: In-store & online

A Happy Marilyn

Known for its plus-size fashion, A Happy Marilyn is quietly building a reputation for comfy, supportive bras that actually fit. While you won’t find high-glam designs here, their lingerie does what it’s meant to—offer reliable support without digging in. If you care more about everyday comfort than flashy lace, this brand is a great choice.

Size Range: Up to J cup
Band Sizes: Up to 110 cm
Price Range: ¥2,000–¥3,500
Availability: Online only

Re-J & Supure

This plus-size fashion brand offers a modest but reliable lingerie selection for curvier bodies—one of the few you can shop in-store. While the styles are basic, the fit is dependable, and it’s a welcome option if you prefer trying before buying. Re-J & Supre is perfect for those looking for everyday essentials in extended sizes without the online guesswork.

Size Range: Up to H cup
Band Sizes: Up to 105 cm
Price Range: ¥2,000–¥4,000
Availability: In-store & online

Tutu Anna

Famous for its socks and accessories, Tutu Anna also carries surprisingly cute and affordable lingerie sets. With seasonal prints, pastel colors and plenty of matching options, it’s an excellent pick for smaller band sizes and anyone after a quick, budget-friendly bra refresh. This store is a great choice for teens or those needing a new bra quickly.

Size Range: A–F cup
Band Sizes: 65–80 cm
Price Range: ¥1,000–¥2,500 per set
Availability: In-store & online

Shopping for lingerie, especially for bigger bra sizes, can be tricky in Japan, but with the right stores and sizing tips, it doesn’t have to be frustrating. Keep this list handy and feel free to share your own go-to shops or fitting tips in the comments below!

Looking For Labubu in Japan

Rachel Crane — Mon, 28 Jul 2025 23:00:00 +0000

I first became aware of the mischievous imp-like character known as Labubu in a Vanity Fair interview with K-pop superstar Lisa. From then on, I started to notice the furry little monsters clipped to handbags around Tokyo, realizing Labubu had already found a fan base in Japan. And the more I saw them, the more I wanted one.

But what exactly is Labubu? Why is it so popular? And what happened when I finally tried to get my hands on one?

What Is Labubu?

Hong Kong-born artist Kaising Lung created Labubu as part of a story series called The Monsters. Inspired by Nordic folktales from the Netherlands, where Lung grew up, Labubu mixes kawaii (cute) softness with a razor-toothed grin.

In 2019, Lung teamed up with Chinese retailer Pop Mart to produce a series of collectible Labubu dolls and accessories. Pop Mart specialises in ‘blind boxes’, meaning buyers don’t know exactly which Labubu they’ll get until they open the packaging.

Why Is Labubu So Popular?

It turns out I wasn’t the only one to learn about Labubu from Blackpink’s Lisa. The character exploded in popularity in spring 2024 when Lisa began posting photos of her Labubu collection on Instagram. Other celebrities, including Rihanna, Dua Lipa, and Lisa’s bandmate, APT singer Rosé, quickly followed suit.

Once people started buying into the Labubu trend, they became hooked on the blind box format. New releases and the chance of finding rare ‘secret’ Labubus kept even repeat buyers coming back for more. Since then, the hype has only continued to grow.

Where To Find Labubus in Japan

Labubus are available at official Pop Mart stores and Robo Shops (essentially fancy vending machines) around Japan—with the concentration of shops in Tokyo and Osaka—but only intermittently. Fans often line up outside stores for more than an hour before opening time to nab one.

Pop Mart also holds semi-regular Labubu product launches and pop-up stores around Tokyo. Guaranteed access is only available by lottery, so it’s a matter of luck. Details of events and how to apply for tickets can be found on the official Instagram page.

Still Seeking A Labubu To Love

I recently began my own Labubu search by entering the ticket lottery for the ongoing Labubu Mini Market at Tokyo Solamachi. Although I tried to aim for a less busy weekday slot, I didn’t have any luck.

Next, I dropped by Pop Mart’s refurbished Shibuya Parco branch after work on the store’s opening day. By then, there were still a few Labubu vinyl figurines available, but not a single plushie.

For me, lining up in the summer heat outside the flagship Harajuku Pop Mart is out of the question. I also haven’t had a chance to scope out any of the Robo Shops dotted around Tokyo, to see what’s in stock.

I could always skip the hassle and buy a marked-up Labubu from a reseller like Tokio Mania. But I’m not ready to resort to that quite yet. After all, first-hand Labubus only costs ¥2,255 at Pop Mart. And as my fellow Labubu-hunters know, half the fun is the thrill of the chase.

So for now, my Labubu hunt in Japan continues…

Have you jumped onto the Labubu bandwagon? Where do you recommend buying a Labubu doll in Japan? Let us know in the comments!

Swimwear Shopping in Japan: A Foreign Women’s Guide

The Savvy Team — Tue, 22 Jul 2025 23:00:00 +0000

In a country where most brands seem to only sell swimwear in one size (or two, if you’re lucky) and where the styles are bafflingly extremely padded and offer zero support, we have our work cut out for us in Japan. But don’t give up hope just yet! If you know where to look, there are some pretty cute and practical options to be found here.

From sporty to girly silhouettes, we’ve rounded up our top picks for where to buy swimsuits in Japan this summer. Happy shopping!

Japanese Swimwear Brands

Peak&Pine

Peak&Pine is a Japanese swimwear brand and store that sells swimsuits all year round. They offer eye-catching, feminine swimsuit designs from florals to ribbons. Unfortunately, their limited sizing in-store might make it hard to find a suit as they only carry two sizes. However, their online shop has a search bar for bigger sizes up to XL. And although designs are limited, they even have a special section just for G-cups.

Aside from swimwear, they also have a small collection of beach coverups to help you complete the look. Prices start from ¥8,000 to ¥32,000.

San-ai Resort

San-ai Resort sells an assortment of trending swimwear styles in Japan. They often collaborate with local designers for their swimsuit collections to produce both swimwear and resort wear. San-ai Resort’s swimsuit designs are colorful and use a generous amount of prints.

Similar to other local brands, their in-store selection more often offers only a limited sizing range, so it would be best to check out their online site for bigger sizes up to XL. Their prices range from ¥7,000 to ¥26,000.

room306 Contemporary

room306 Contemporary offers a stylish swimwear line that’s available year-round both online and at its Aoyama flagship store. While the size range is nonexistent as most items come in the dreaded “free” size, which typically only fits S–M, the designs do stand out with sophisticated silhouettes and unique fabrics like velour.

Bikini tops and bottoms usually start around ¥5,000, if sold separately, with one-pieces priced from about ¥11,000.

Zozotown

One trick to seeing the most popular Japanese swimwear brands in one place is to check out e-commerce websites like Zozotown. Even if there are no English translations, navigating is quite simple. With a few clicks, you can sort your swimsuit preferences down to size, design and pricing. You can also have your swimsuit delivered right to your doorstep. This might be the solution if you don’t feel like going out in the heat until your big beach trip.

If you want to use an e-commerce fashion platform only available in Japanese to look for swimwear, try typing these terms into the website’s search bar:

水着 (mizugi; “swimwear”)
スイムウェア (suimuwea; “swimwear”)
ビキニ (bikini; “bikini”)
タンキニ (tankini; “tankini”)
ワンピース水着 (wanpīsu mizugi; “one-piece swimsuit”)
ラッシュガード (rasshu gādo; “rash guard”)

Foreign Swimwear Brands

H&M

For inexpensive, trending and youthful swimwear pieces, there’s always H&M. Not only are the pieces made for a broader range of body types, but you’ll also find an even assortment of colorful printed bikinis among more conservative designs.

Though the prices (starting from ¥599 to ¥5,999) are more affordable than many of the Japanese brands, these pieces might not last as long. H&M has stores all over Japan. Their online store also makes it easy to check which styles are still available. Items can be delivered to your doorstep without a hitch.

Aerie

American Eagle’s lingerie and swimwear brand got tons of positive press—and a sales boost—after launching its #aeriereal campaign. The brand announced it would no longer photoshop its models. It was a brilliant, media-savvy move that paid off. But it wouldn’t be enough without also offering great products.

Bikini tops and bottoms are sold separately. Many underwire styles come in bra sizes from A to D cups—great for extra support. There are also tops inspired by sports bras, with strappy backs that stay put during waves or downward dog. Prices range from about ¥3,000 to ¥5,000 per piece, and sales are frequent. Aerie can be found online.

Victoria’s Secret

Aside from lingerie, Victoria’s Secret also offers a range of bold and trendy swimwear designs through its online store in Japan. The styles tend to lean toward eye-catching and curve-enhancing, and they often come in a wide variety of sizes and cuts.

If you’re after a swimsuit that’s fashionable and flirty, this might be where you end up buying it. While prices vary, most bikini tops start around ¥6,000.

Surf Brands

In recent years, the lines between athletic swimwear and fashion swimwear have become increasingly blurred, with many of the big surf brands now creating options for women that are high on both style and performance.

One of our favorites is Patagonia, which offers a range of styles—many of which are reversible—in bright colors and fun prints. Prices range from about ¥5,000 to ¥13,000 per piece, but this is quality that lasts. Another reliable women’s surf brand is Roxy, which carries a wide variety of swimwear (priced from about ¥6,000 to ¥14,000), rashguards and wetsuits. Ripcurl and Billabong are also worth checking out.

If you’re looking to buy these surf brands in person, check Muraski Sports, which is located in most major cities across Japan. It’s Japan’s largest surf shop franchise and regularly stocks swimwear by the brands mentioned above during the summer.

What are your favorite swimwear stores in Japan? Did we miss any? Let us know in the comments!

Ear Acupressure Jewelry: Japan’s Latest Wellness-Beauty Trend

Shelley Smith — Tue, 10 Jun 2025 23:00:00 +0000

Have you heard about 耳つぼジュエリー (mimitsubo jyueri; “ear acupressure jewelry”)? This latest beauty-meets-wellness trend has been taking over Japanese social media for the past few months now!

What Is Ear Acupressure Jewelry?

Ear acupressure jewelry combines fashion and traditional wellness by placing decorative adhesive studs on key pressure points on the ear. These small patches usually contain titanium balls, which are believed to stimulate pressure points that may help with issues like bloating, fatigue, tension and even stress.

Titanium has long been used in health-supportive products in Japan, such as pain-relieving tapes for muscle soreness or joint pain. It’s thought to work by interacting with the body’s natural electrical currents, helping balance internal bioelectricity for physical and emotional wellness.

What makes this trend different is the added flair—each titanium sticker is topped with crystals, pearls or other fashionable embellishments. They are basically tiny stick-on earrings that look chic while potentially easing your aches and boosting your energy.

Here are some things ear acupressure jewelry is said to support:

Reducing bloating and facial puffiness
Suppressing appetite and supporting weight loss efforts
Improving skin condition
Easing eye fatigue and shoulder tension
Promoting better sleep and relaxation
Relieving stress and improving mood

Ear Acupressure Jewelry Process

During the beauty session, a trained beautician or therapist may start by massaging your ears to get the blood flowing. Then, after wiping your ears down, they will start poking specific pressure points of the ear, depending on your needs. The beautician will recommend applying the titanium-based stickers to where you feel the most pain when poked. It’s not overly painful, but you will feel a sting of pressure.

After all the stickers are applied, you should feel more refreshed or balanced. The strength of the jewelry’s effect may depend on each person, but getting your ears massaged and touched generally should make you feel relaxed.

As they finish up, you’ll be told how long to leave the jewelry on (typically three to five days) and how to keep it clean. When the time comes, you will need to remove the stickers yourself, but it’s literally as easy as peeling them off. If you want to keep applying them, most salons recommend bi-weekly visits, with a week of rest in between.

Most Common Pressure Points

Depending on your needs, a beautician will focus on different areas. Here are the most common points they suggest you try out:

General Pain Relief & Mental Stability: Shen Men point (in the triangular fossa)
Menstrual Pain Relief: The lower back/abdomen reflex points (near the inner ear curve)
Diet & Appetite Control: The tragus and the stomach point just below it
Relaxation & Balance: Shen Men paired with the endocrine point (found near the ear lobe)
Facial Puffiness: Kidney point (inner ear) and lymph drainage points (around the outer rim and earlobe)
Eye Strain: The eye reflex point (along the middle outer rim of the ear)
Skin Elasticity: The collagen and skin-related points (around the lower outer ear and lobe)

How To Try It in Japan

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A post shared by Welina ིྀ syuna ིྀ 札幌まつげ/まつげパーマ/眉毛/耳つぼジュエリー (@syuna_1152)

This trend is currently booming in beauty salons across Japan, so it’s becoming increasingly available to try. Many stylists offer trial courses or bundle ear acupressure jewelry with other treatments (popular add-ons below) for maximum effect.

If you want to try ear acupressure jewelry yourself, we recommend looking up “耳ツボジュエリー” on beauty booking apps like Hot Pepper Beauty or Rakuten Beauty, or even on Google Maps to find a salon near you.

How Much Does It Cost?

Ear acupressure jewelry can be quite reasonable. The price will depend on how many jewels you want on each ear, but it ranges between ¥3,000 and ¥5,000. This usually includes the application of eight to 20 jewel stickers, depending on the salon’s pricing and package.

A typical offering is about 16 to 20 jewels for ¥3,300. Some salons also offer つけ放題 (tsukehoudai; “all-you-can-attach”) plans, where you can have as many jewels applied as you like for around ¥3,500 to ¥5,000. Naturally, if you’re looking to cover your ears thoroughly with sparkles, the all-you-can-attach plan is the girl math way to go.

You may also encounter trial courses for first-timers, which offer a smaller amount of eight to 10 jewels for as little as ¥2,000. Many salons actually recommend starting small and then working your way up to more pressure points, especially if you plan to apply them regularly.

Popular Treatment Add-ons

For a more intensive wellness experience, some salons pair ear jewelry with additional services such as:

Facial massage or lymphatic drainage
Head spa or scalp massage
Korean-style facial contouring (Korugi or “Kogao” treatments)
Acupuncture or herbal steam sessions

Does It Actually Work?

This is the key question I also had, so I went out and tried it myself. While I didn’t notice any significant physical changes to my body or skin condition in the days following my session, I did feel a little more energized the day immediately after. I also asked my beautician to place the jewels on pressure points for neck and back pain, and it genuinely felt like it made a slight difference.

It’s fair to wonder if it’s just a placebo, but honestly, believing in the pressure points worked well enough for me. Plus, the extra jewels looked super cute on, and the session was very affordable, so I have no complaints. I’d happily do it again, especially when I want to bling up my ears with the added benefit of feeling good afterward.

Who says you can’t look good while feeling better? Fashionable and accessible—would you try ear acupressure jewelry?