After months of cold air and heavier textures, our skin is ready for breathable bases, gentle colour and finishes that feel fresh rather than forced. Spring moves away from full coverage and sharp definition, favouring luminous skin, wearable hues and blurred, lived-in effects that enhance both complexion and mood. From soft blush tones that echo sakura palettes to diffused lip tints reflecting 2026’s blurred lip trend, the products making waves this spring are natural, expressive and easy to wear. Here are five Japanese spring makeup products for 2026 you should check out.

1. Zen Wear Stay by Decorté 

The Zen Wear Stay by Decorte is a next-generation liquid foundation designed for a lightweight, glowing base. It spreads effortlessly into a thin, skin-like veil, delivering even coverage with a fresh semi-matte finish. Powered by a Smart Adaptive Structure, it adapts to changes in temperature and humidity to keep makeup smooth and intact. With SPF25/PA++ protection, water resistance and 18 shades, it offers long-lasting wear without compromising radiance.

• Price: ¥7,700 
• Why We Recommend It: This foundation is ideal for spring when skin craves comfort and flexibility. It wears lightly while maintaining a refined finish, adding natural dimension without heaviness. With hydrating ingredients and added protection against environmental stressors, it’s a reliable choice for achieving a fresh, breathable base all day.

2. Bouncy Cheek Shadow by Kate

Kate’s Bouncy Cheek Shadow taps into spring’s soft-focus eye trend with sheer shine and natural dimension. Its matte powder–gel texture feels light and fluffy on the skin, blending seamlessly to create subtle depth without harsh definition. Featuring soft pinks, peaches, warm neutrals and muted shimmer tones, it delivers gentle color payoff with smooth hue transitions, perfect for fresh, everyday spring eye looks.

• Price: ¥1,650
• Why We Recommend It: This eyeshadow is ideal for adding soft definition without overpowering the eyes. The airy, bouncy texture blends effortlessly, creating a natural glow that works beautifully for everyday spring makeup and pairs well with minimal base and blurred lip looks.

3. Nuance Volume Mascara by Osaji

Part of OSAJI’s Spring 2026 collection, the Nuance Volume Mascara delivers lift, curl and definition without heaviness. Its waterproof formula adds noticeable volume while keeping lashes soft and fluffy, resisting sweat, tears and sebum for a clean finish that lasts all day. Subtle color nuance enhances the eyes without clumping, while panthenol helps maintain lash shine and strength, making it as functional as it is refined.

• Price: ¥3,300
• Why We Recommend It: This mascara strikes the perfect balance between definition and restraint. Pairing effortlessly with dewy skin, sheer shadows, and hybrid soft-color palettes, the result is a purposeful yet airy look. Polished enough to frame the face, but light enough to let the overall glow take center stage.

4. Complexion Face Color by Suqqu

Inspired by the soft palettes of sakura season, the Complexion Face Color by Suqqu delivers a sheer, blossom-like flush with a refined glow. This liquid blends multiple oils and moisture-balancing ingredients to create a smooth, dewy texture that glides effortlessly over the skin. With finely tuned pigment levels and delicate pearl infusion, it layers thinly and evenly, allowing color to appear translucent and naturally diffused. 

• Price: ¥4,950
• Why We Recommend It: The lightweight formula creates the impression of color emerging from within, enhancing skin tone while maintaining softness and transparency. Its moist, mist-like finish pairs beautifully with spring’s airy makeup direction, echoing the season’s gentle hues and subtle radiance. 

5. Dewy Melt Lip Color by RMK

A soft-focus lip color designed for the blurred, cloud-like lip trend of 2026. RMK’s Dewy Melt Lip Color delivers translucent shine with buildable, muted pigment that melts smoothly onto the lips. The dewy finish looks fresh and dimensional without slipping, creating a naturally plumped, petal-soft effect that feels comfortable for everyday wear.

• Price: ¥4,180 (Case ¥1,100 Refill ¥3,080)
• Why We Recommend It: This formula strikes a modern balance with diffused color and a gentle sheen. The subtly toned shades blend effortlessly with the skin, enhancing natural lip shape while adding moisture and softness. Ideal for pairing with dewy bases and spring’s lighter eye looks.

Spring invites a lighter, more expressive approach to beauty. Which Japanese spring makeup products for 2026 are you reaching for this season? Share your favorites below.

If you’re anything like me, a trip to the Japanese drugstore ends in a shopping basket full of unexpected treasures. In Japan, makeup trends blend timeless J‑beauty minimalism and modern innovation. In this roundup of new Japanese makeup products, we’re spotlighting the freshest releases—hot picks you’ll want to snap up on your next drugstore and department store run.

Base Makeup

The current base makeup trend in Japan leans toward a minimalist, radiant look that enhances the skin’s natural glow. The goal is dewy, translucent skin, which is achieved through hydrating and lightweight cushion foundations. Rather than heavy coverage, the focus is on creating a fresh, satin or dewy finish that looks effortlessly luminous and skin-like.

1. Lively Skin Wear II by Kanebo

This next-gen foundation blurs imperfections while enhancing your natural glow. Kanebo’s advanced Lively Skin Technology offers high coverage without masking radiance. Light-diffusing layers create a smooth, luminous finish that lasts all day. No concealer or powder needed!

• Price: ¥12,100 
• Release Date: July 25, 2025 (advance sale at some stores and online shops); August 22, 2025 (nationwide release)

Why We Recommend It

We love this foundation because it enhances your natural features by adding depth and dimension, giving your skin a lifelike, radiant glow that lasts. Infused with serum-like benefits, it hydrates the skin and helps prevent dryness-induced fine lines, making it perfect for daily wear. The only downside is that there is a limited shade range only for lighter skin colors.

2. Fit Flow Cushion by Canmake Tokyo

Canmake’s cushion foundation is designed to deliver a clear, radiant finish with a featherlight touch. It applies in a thin, even layer that feels like nothing on the skin, yet offers a luminous glow and lasting hydration. Resistant to water, sweat and sebum, it stays fresh and crease-free throughout the day. The result? A fresh, dewy complexion that lasts, without the heaviness.

• Price: ¥1,650 
• Release Date: June 23, 2025 (03 Pink natural is the newest color launch.)

Why We Recommend It

This cushion foundation combines flawless coverage with skincare benefits, making it a favorite with us. Packed with SPF50+ PA+++ and 11 moisturizing ingredients, it protects, hydrates and nourishes your skin with every wear. It’s skincare in a foundation, making it a perfect pick for daily glow and long-term skin health. Again, the shade range is sadly very minimal, but Canmake seems to be adding new colors as its popularity rises.

Blush

Blush in Japan is all about softness, subtlety and a natural-looking flush. Cream and powder formulas in sheer peach or pink tones are especially popular, offering a fresh, radiant finish. Soft powder blushes that melt into the skin and lightweight tints create a barely-there look that enhances without overpowering.

3. Fluffy Blush by Snidel Beauty

This liquid blush delivers a sheer, radiant glow that lets your natural skin shine through. Its silky texture melts into the cheeks, creating a smooth, second-skin finish. A blend of oils ensures even application and long-lasting comfort, while light-reflecting pearls add a soft, luminous sheen. The result is a healthy, lit-from-within flush that stays fresh all day.

• Price: ¥3,300
• Release Date: July 11, 2025   

Why We Recommend It

This blush is easy to use, and the cute round bottle with a pump lets you control the perfect amount every time. Simply pat it onto your cheeks with your fingertips to create a soft, airy blur that gently minimizes pores and adds a natural, radiant flush.

4. Fill Sweet Cheek by Upink

Created by former AKB48 member Yuki Kashiwagi, this soft matte blush offers a natural, healthy-looking flush that seamlessly blends into the skin. Its gentle, buildable color lets you easily customize your look, spreading thinly for a delicate, radiant finish. Infused with moisturizing beauty ingredients, it keeps cheeks soft and fresh all day.

• Price: ¥1,540
• Release Date: July 18, 2025

Why We Recommend It

This blush stands out thanks to its handy angled brush, which makes precise application effortless. The soft bristles glide smoothly on the skin, giving you full control to create a natural, perfectly blended flush every time.

Brows

When it comes to brows in Japan, the trend is all about soft, natural definition, rather than bold or sharply defined brows. Muted tones and gently shaped arches create an effortless, understated look that complements radiant, minimal makeup.

5. Film Eyebrow Color by Deja Vu

A long-time favorite in Japan’s beauty scene, this award-winning eyebrow mascara continues to top the charts. Known for its soft, natural finish that fits perfectly with Japan’s muted brow trend, it now comes in two new shades: Limited Edition Moon Ash, a refined ash tone with soft brightness, and Mocha Beige, a mellow beige that subtly enhances and flatters the skin.

• Price: ¥880
• Release Date: July 11, 2025

Why We Recommend It

The micro-film formula delivers a soft, natural definition that lasts all day. We love the ultra-fine brush that coats each hair without touching the skin, making shaping effortless and precise. Smudge-resistant yet easy to remove with warm water, it’s a true drugstore hero!

6. Needle Brow by Shu Umemura

This ultra-fine 0.98mm eyebrow pencil is designed for precision, allowing you to mimic real brow hairs with delicate, natural strokes. Inspired by Shu Uemura’s iconic hard formula, it features a strong, slim core and a smooth wax blend that glides effortlessly across the skin. It is perfect for defining clean, natural-looking brows with ease and accuracy.

• Price: ¥6,160
• Release Date: July 4, 2025

Why We Recommend It

We love how this pencil makes it easy to create softly defined brows that align with Japan’s natural, muted trend. The ultra-thin tip gives you complete control—even for detailed tail work—while the smudge-proof film formula stays put for up to 24 hours. It’s a sleek, reliable tool for polished, precise brows that last all day.

Eyes

Eye makeup in Japan is leaning minimalist, with a focus on enhancing rather than transforming. Lashes are subtly defined using brown or clear mascaras that give a soft, natural finish. Instead of dramatic volume, the trend is all about clean, fluttery lashes that open up the eyes in a gentle, refined way.

7. Ultra WP Mascara (Curl) by Fasio

Designed to match Japan’s natural lash trend, this ultra-waterproof mascara lifts lashes from the root and locks in the curl instantly for up to 13 hours. Available in subtle shades like brown and clear black, it gives a clean, lifted look without clumping or fibers. The fiber-free formula uses a “Strong Curl Lock Formula” to keep lashes curled and defined all day.

• Price: ¥1,320
• Release Date: July 16, 2025

Why We Recommend It

We love this mascara for its powerful curl hold and natural finish. The lift-curve brush hugs the lash line, making it easy to apply, while the ultra-waterproof formula resists sweat, humidity and tears. With lash-loving ingredients and long-lasting wear, it’s a reliable go-to for effortless, fresh-looking eyes.

8. Wise Eyes Perspective Mascara by Three

This waterproof mascara delivers volume, length, curl and separation for a natural yet defined look. The wide-tip, thin-base brush offers precise control, creating fluttery lashes from every angle. Infused with plant oils like jojoba and meadowfoam, it keeps lashes healthy and hydrated. Try 03 New Consciousness, a soft copper that adds gentle warmth and clarity to the eyes.

• Price: ¥4,400
• Release Date: July 30, 2025 (New colors added)

Why We Recommend It

The innovative brush adds just the right amount of volume while keeping lashes separated and lengthened for a natural finish. With its long-lasting, smudge-resistant formula and nourishing ingredients, it’s a go-to for polished, effortlessly elegant eyes.

Lips

Japanese lip trends highlight hydration and natural beauty with moisturizing, semi-sheer formulas that enhance your lips’ tone with a soft shine. It’s all about “my-lips-but-better” gradients with diffused edges for an effortless, romantic look. Inspired by K-beauty but uniquely soft, the trend also embraces plumping and lip care for fuller, hydrated lips.

9. 3D Lip Serum by Hiroe-Amour

This all-in-one lip serum and gloss combines beauty care with a glossy finish designed by oral specialists. Transparent and colorless, it can be worn alone for natural shine or layered over lipstick for extra moisture and plumpness. Suitable for all ages and seasons, it hydrates and protects lips, leaving them smooth, glossy, and beautifully cared for.

• Price: ¥6,380
• Release Date: July 4, 2025

Why We Recommend It

We recommend this versatile lip serum for its perfect blend of skincare and makeup. It deeply moisturizes while adding a natural, glossy finish that fits Japan’s soft, hydrated lip trend. Easy to use as a daily treatment or a finishing touch over lipstick, it keeps lips plump, healthy and radiant year-round.

10. Moisture Glaze Lipstick by Suqqu

This high-gloss, balm-like lipstick glides on with a smooth, melting texture, wrapping your lips in a thick, hydrating glaze inspired by the glossy finish of syrup on baked goods. The result? A plump, dewy look that blurs vertical lines and enhances lip shape. Try the limited edition shade 109 Yumeyomi, a dreamy, soft hue that reflects Japan’s current trend for sheer, water-gloss lips.

• Price: ¥5,830
• Release Date: July 18, 2025  (new limited edition colors added)

Why We Recommend It

The balm-like texture glides on effortlessly, delivering a smooth, cushiony finish while hydrating ingredients like squalane and hyaluronic acid keep lips supple throughout the day.

Loved by locals and tourists alike, these products are already earning rave reviews from Japanese and international beauty lovers. Are you ready to glow up with these new Japanese makeup products?

Staying cool during the hot and sticky summer months in Japan is difficult enough without the added complexity of trying to look good while doing it. Luckily, J-beauty has you covered with a huge selection of facial SPF products designed to keep your skin not just protected from harmful UV rays, but also glowier and more beautiful than ever.

From subtle color correction to full coverage foundations, there is a hybrid Japanese SPF makeup product specifically formulated for the job. Keep reading to discover our Savvy recommendations for the best tinted sunscreens, CC creams, BB creams and SPF foundations to cover your skincare needs all summer long.

Best Japanese Tinted Sunscreens

If you want sun protection without sacrificing your skin’s natural glow, tinted sunscreen is the ultimate multitasker. These sheer, skin-blurring formulas even out tone while keeping your face shielded from UV rays.

Budget Recommendation:

Skin Aqua Tone Up UV

A high protection and lightweight SPF that comes in five tint shades to help correct your skin’s undertones, for instance, using mint green to counteract redness. The finish is a barely there tint that leaves a glowing and fresh-faced appearance.

• Protection: SPF 50+, PA++++
• Coverage: Light
• Shade Range: Lavender, Blue, Mint Green, Rose and Latte Beige
• Price: ¥1,100 for 80g

Mid Tier Recommendation:

Primavista Protect Base

An SPF and makeup base hybrid, Primavista’s Protect Base can be used alone or as prep for foundation. The moisturizing formula color corrects, blurs pores and adds a light tint to the skin for an effortlessly clear and bright complexion.

• Protection: SPF 50, PA+++
• Coverage: Light
• Shade Range: Beige, Lavender, Fresh Green, Clear Blue 
• Price: ¥3,800 for 25ml

Luxury Recommendation:

Clé du Peau Crème Tante UV

A beautiful product that combines high UVA and UVB protection with anti-aging technology. Clé du Peau Crème Tante UV richly hydrates skin with a gentle tint in three shades, leaving a radiant finish that isn’t sticky or oily.

• Protection: SPF 50+, PA++++
• Coverage: Light
• Shade Range: Ivory, Ochre, Pink
• Price: ¥9,350 for 30ml

Best Japanese CC Creams

Color-correcting and confidence-boosting, CC creams are your go-to for days when your skin needs a little extra help. They target redness and dullness while giving you a fresh, lightweight finish that lasts.

Budget Recommendation:

Transino Whitening CC Cream

When it comes to J-beauty, whitening actually means brightening, which is exactly what you’ll get with Transino’s CC Cream. It is a quasi-drug product with the active ingredient tranexamic acid, which works to reduce the appearance of overpigmentation and age spots while protecting you from the sun and adding a light tint to the skin.

• Protection: SPF 50+, PA++++
• Coverage: Light
• Shade Range: Multi Beige and Pink Beige
• Price: ¥2,860 for 30g

Mid Tier Recommendation:

Aqua Aqua Organic Treatment CC Cream

Aqua Aqua specializes in skincare that’s made in Japan, organic and soap-free. Its CC cream contains 15 kinds of fruit and vegetable extracts, which work together to moisturize and plump dull skin, adding a slight tint to even out mild discoloration and blemishes.

• Protection: SPF 20, PA++
• Coverage: Light
• Shade Range: Light Pink Beige
• Price: ¥3,060 for 35g

Luxury Recommendation:

SK-II Atmosphere CC Cream

Winner of Cosme’s Best in Beauty BB and CC Cream award, SK-II’s Atmosphere CC Cream brightens, hydrates and firms skin. Uniquely for J-beauty SPF products, it is zinc oxide-free for minimal white cast, and works as a stand-alone skin tint or makeup primer.

• Protection: SPF 50+, PA++++
• Coverage: Light
• Shade Range: White, Rosy Pink and Natural Beige
• Price: ¥9,900 for 30g

Best Japanese BB Creams

Part skincare, part makeup, BB creams do it all—hydration, coverage and SPF—in a single step. They’re great for low-maintenance mornings or when you want that effortless, dewy-skin look with a touch of polish.

Budget Recommendation:

Missha M Pro Cover BB Cream

Missha M Pro Cover BB Cream is a long-lasting BB cream with buildable coverage and an ultra-lightweight feel. It is formulated with hyaluronic acid and eight types of collagen, evening out skin complexion with a natural, dewy finish that is particularly suited for dry skin.

• Protection: SPF42, PA+++
• Coverage: Light to medium
• Shade Range: Light Beige and Medium Beige
• Price: ¥1,650 for 35g

Mid Tier Recommendation:

Sekkisei Bright BB Essence

Sekkisei is renowned for its brightening and complexion-balancing skincare products, and this BB cream is no exception. It uses the same bespoke Sekkisei essence formula with added UVA and UVB protection and makeup coverage for naturally radiant-looking skin.

• Protection: SPF 50+, PA++++
• Coverage: Medium
• Shade Range: Slightly Lighter 01 and Normal Brightness 02
• Price: ¥2,860 for 30g

Luxury Recommendation:

Shiseido Suncare BB for Sports

This BB cream is specifically formulated for long-lasting protection and coverage so that you can have luminous skin on even the most active outdoor days. The BB cream has a natural finish, buildable coverage and is sweat-resistant for 10+ hours of wear time.

• Protection: SPF 50+, PA+++
• Coverage: Light to medium
• Shade Range: Light, Medium and Medium Dark
• Price: ¥4,620 for 30ml

Best Japanese Foundations with SPF

Want more coverage without layering on extra products? These foundations offer a flawless finish with built-in sun protection.

Budget Recommendation:

Majolica Majorca Milky Wrapping Foundation

Majolica Majorca Milky Wrapping Foundation offers buildable coverage with a luminous finish, oil-control and moisturizing ingredients for 12 hours of flawless foundation wear. It is designed for normal to combination skin, with SPF 30 and PA+++ to keep you protected all day long.

• Protection: SPF 30, PA+++
• Coverage: Medium to full
• Shade Range: Beige, Pink Beige and Light Beige
• Price: ¥1,540 for 30g

Mid Tier Recommendation:

Orbis Timeless Fit Foundation UV

Orbis’s Timeless Fit Foundation is a powder foundation perfect for oily prone skin and humid summer days. Miraculously, the product works with the skin’s natural sebum production to control oil and stay in place throughout the day. Despite its medium to buildable coverage, the foundation has a natural finish that looks like your skin but better.

• Protection: SPF 30, PA+++
• Coverage: Medium to full
• Shade Range: Beige Natural 01 and 02, Natural 01, 02 and 03, and Pink Natural 01
• Price: ¥2,310 for 11g

Luxury Recommendation:

Koh Gen Do Aqua Foundation

Koh Gen Do Aqua Foundation is a breathable foundation with high coverage and sun protection, but it feels like nothing on your skin. The formula is rich with moisturizing ingredients, leaving skin naturally bright and with an elegant glow from within.

• Protection: SPF 25, PA++
• Coverage: Medium to full
• Shade Range: Seven shades
• Price: ¥5,060 for 30ml

Great sun protection doesn’t have to come at the expense of a beautiful finish. Japanese tinted sunscreen and the other multitasking heroes above make it easy to stay glowing and protected all summer long.

Tried any of your own favorites? Let us know which Japanese SPF beauty products you swear by in the comments!

Korean skincare is taking the beauty world by storm. Once a niche reserved for Asian beauty enthusiasts, South Korean skincare products are becoming increasingly mainstream, with K-beauty stores opening up in major cities everywhere. Korean products are known for being kind to sensitive skin and prioritising protective sunscreen. What’s more, many brands can boast about being completely cruelty-free.

As South Korea’s neighbor, Japan has been one step ahead in recognizing the appeal of K-beauty. Tokyo’s Shin-Okubo, known as Koreatown, is bursting at the seams with popular Korean skincare goodies. But you don’t have to take a detour all that way to find what you’re looking for. While Koreatown is definitely the place to go for K-pop merchandise or Seoul-style street food, Korean skincare products are available all over Japan.

Not sure where to start? Read on for our guide to 10 Korean skincare brands you can find in Japan, and where to buy them.

Why Is Korean Skincare So Popular?

© Photo by iStock: shockshots korea

You only need to look at the glowing faces of K-pop and K-drama stars to know that South Koreans take their skincare seriously. The goal isn’t just skin that’s free of wrinkles or blemishes—it’s skin so smooth and hydrated that it seems to reflect the light. The look is known as ‘glass skin’, and it’s not just fresh-faced youngsters—even mature Koreans manage to maintain this dewy glow. So what’s behind the magic?

South Korean women spend twice as much of their income on skincare than women in the U.S., and men also invest far more in skincare products than anywhere else. This trend has empowered Korean skincare brands to innovate with formulations and products now replicated around the world. From novel ingredients like snail mucin and salmon sperm collagen to uber-hydrating sheet masks, Korean skincare has a viral, must-have quality. And once you’ve tried K-beauty, you’ll never want to go back. 

Is Korean Skincare Cruelty Free?

K-beauty products have a reputation for being ethical as well as effective. This is thanks to South Korean law, which prohibits testing cosmetics on animals. However, some South Korean skincare brands will make an exception for products sold in mainland China, where animal testing is mandatory for skincare and beauty goods.

For this reason, products which are also available in Chinese stores cannot be considered truly cruelty-free, including the hugely popular Banila Co. Clean It Zero cleansing balm. Information on whether brands do employ animal testing overseas can be hard to come by. However, several well-known brands available in Japan are certified as completely cruelty-free.

10 Korean Skincare Brands You Can Find in Japan

Korean skincare brands are known for promoting skin care as self-care. Their products leave out the harsh cleansing and aggressive anti-aging ingredients favoured in the West, focusing instead on hydration, nourishment and gentle rejuvenation. A growing number of well-known brands are arriving on Japanese store shelves. Here are 10 of the best.

1. Beauty of Joseon

Beauty of Joseon is known for using traditional Korean ingredients, like ginseng and rice water, that have long been revered for their skin-nourishing properties. Their gentle formulations suit most skin types, and their prices will fit any skincare budget. 

• Cruelty Free? Yes
• Star Product: Beauty of Joseon Relief Sun Rice + Probiotics (¥1,750)

2. COSRX

COSRX’s most popular products put buzzy ingredients front and centre. Quite literally in the case of their bee propolis range! But it’s the heavy-duty hydration of their snail mucin essence that users rave about the most. 

• Cruelty Free? Yes
• Star Product: COSRX Advanced Snail 96 Mucin Power Essence (¥1,750)

3. Innisfree

Named after the poem The Lake Isle of Innisfree by W.B. Yeats, the ingredients from this brand come from South Korea’s own isle of beauty, the subtropical Jeju island. Ranges are based on key ingredients such as green tea, cherry blossom and volcanic stone, each one designed for a different skin type.

• Cruelty Free? Yes
• Star Product: Innisfree Green Tea Seed Hyaluronic Serum (¥3,410)

4. Biodance

Biodance’s overnight Real Deep Mask range takes sheet-masking to the next level. While you sleep, these opaque, gel-texture masks will turn clear as they deliver hydrating and plumping ingredients into the skin. You’ll wake up feeling brand new.

• Cruelty Free? Yes
• Star Product: Biodance Bio-Collagen Real Deep Mask (¥2,600)

5. VT Cosmetics

Probably the most widely available K-beauty brand in Japan, VT Cosmetics is known for its CICA range, featuring the soothing ingredient centella asiatica. But their hottest product is the VT Reedle Shot. Described as micro-needling in a bottle, tiny fragments of natural sponge puncture the skin so that the rest of your skincare ingredients can penetrate more deeply. It hurts, but it’s worth it!

• Cruelty Free? Yes
• Star Product: VT Cosmetics Reedle Shot S300 (¥3,750)

6. Mediheal

Mediheal specializes in sheet masks, worn for 15 to 20 minutes to give ingredients time to soak into the skin. Many of their masks are made of stretchy hydrogel, which adheres perfectly to any face shape and boosts their hydrating properties.

• Cruelty Free? Unclear
• Star Product: Mediheal Tea Tree Essential Mask (10 Sheets)(¥1,880)

7. Anua

Anua’s products balance natural and active ingredients for products that work even on sensitive skin. Their Heartleaf 77% Soothing Toner with hyaluronic acid is a favourite of users prone to flare-ups. 

• Cruelty Free? Unclear
• Star Product: Anua Heartleaf 77% Soothing Toner (¥2,650)

8. Skinfood

As the name suggests, Skinfood makes delectable products using ingredients you might find in your kitchen cupboard. Their wash-off masks are extra nourishing, and the Black Sugar Mask can also be used as an exfoliator for a baby-faced glow.

• Cruelty Free? Unclear
• Star Product: Skinfood Black Sugar Mask Wash Off (¥1,800)

9. Ma:nyo

Real K-beauty aficionados know the most effective first step of a Korean skincare routine is a cleansing balm. The formula melts on your skin and dissolves all traces of makeup, sunscreen and sebum. Ma:nyo’s Pure Cleansing Balm is one of the best cruelty-free options available in Japan.

• Cruelty Free? Yes
• Star Product: ma:nyo Pure Cleansing Balm (¥2,640)

10. Medicube

Best known for their high-end beauty devices such as the Age-R Booster Pro, many of Medicube’s products are designed to complement their use. The uniquely textured Collagen Jelly Cream will glide perfectly under your skin-boosting gadget of choice.

• Cruelty Free? Yes
• Star Product: Medicube Collagen Jelly Cream (¥2,970)

Where To Buy Korean Skincare in Japan

© Photo by iStock: Hakase_

Demand for K-beauty products is growing rapidly in Japan, and it’s becoming increasingly easy to find Korean skincare products outside of specialty stores. Here are a few places where you can shop for your next Korean skincare holy grail.

Loft

Lifestyle store Loft is one of the few Japanese chains with areas dedicated to K-beauty. While not signposted as such, you’ll typically find Korean skincare brands grouped together on the shop floor, making it easy to locate and browse for Korean products. They also sell K-beauty devices like the Medicube Age-R Booster Pro Mini.

Don Quixote 

The ubiquitous Donki is probably the best place to get your hands on Korean skincare in Japan outside of Shin-Okubo. The sheer number of products crammed onto shelves means that you might have to look carefully to find any specific products you’re after, but you’ll absolutely be spoilt for choice. 

Drug Stores

K-beauty enthusiasts will be able to spot genuine Korean products mixed in with Japanese dupes and competitors at drug stores like Matsumoto Kiyoshi. VT Cosmetics is one of the easiest brands to find, but as the popularity of K-beauty grows, the range of Korean brands stocked in Japanese drug stores is also expanding.

Convenience Stores

More and more convenience stores like Lawson and 7-Eleven are tapping into consumer demand for K-beauty products. While their selection is limited, they are often a great place to pick up sheet masks, particularly from brands like Anua and Mediheal. 

Online

While there is a wealth of K-beauty to be found in Japan, plenty more celebrated brands and viral products haven’t quite hit Japanese shelves. For a more comprehensive Korean skincare shopping experience, head to online retailers like iHerb, YesStyle and Amazon. 

Have you been shopping for Korean skincare products in Japan? Where did you find the best deals? Let us know in the comments!

It’s hot and humid (on top of raining all the time), and all that work you do to your face before leaving home goes down the drain when, as soon as you reach the office, your reflection in the mirror resembles the Wicked Witch of the West more than yourself. Yes, it’s not the perfect time of the year for makeup during Japan’s rainy season—but we may need it anyway.

So, if you’re using makeup despite the weather outside, here are five effective ways to keep your face on point during Japan’s rainy season, as recommended by professional makeup artists, including myself.

1. Minimize Your Morning Skincare Routine

© Photo by iStock: chachamal

Since this is an extremely humid season, it’s recommended not to focus on your morning skincare routine as much as usual because, well, you’ll most likely sweat anyway. Rather than packing on your morning routine, stick to your night routine instead, especially if you have oily skin.

In the morning, try using products that contain what your skin needs—for example, if your moisturizer isn’t SPF-based, replace it with one that is. Remember—the more you put on your face, the more your face will sweat. Stick to gel or light lotions that your face can absorb quickly. If you need to use moisturizer, serum or a heavy lotion, skip the moisturizer and serum because using all of them will weigh down your makeup and cause it to slide off.

2. Priming Is Essential

© Photo by iStock: Kazzpix

Not priming your face is the first step of witnessing your makeup melt epically. A primer not only smoothens your base but also eases the makeup application and makes it stay on your face longer. Think of it as a type of glue that adheres to your base (foundation, BB and CC creams) and also works as a shield between your skincare and makeup. If you’re a heavy eyeshadow user, treat your eyelids with double eyelid primer—this will help the makeup stay on longer and prevent your eyeshadow from creasing. The same applies to other facial parts where you apply makeup.

3. Don’t Cake Your Face

© Photo by iStock: kumikomini

Sad but true: caking your face during the rainy season is a bad decision. There are higher chances for your makeup to crease and for your pores to get accentuated. Oil-based makeup products are more likely to melt off your skin and clog your pores. So, go sheer! Change your foundation to a high-coverage concealer or even a BB or CC cream. It’s your concealer’s job to cover your “flaws,” not the foundation’s.

Last but not least, avoid over-powdering your face. Luckily, many brands have developed powders that can actually stand some sweat, but overall, over-powdering and sweat don’t go well together. If you decide to use powder anyway, limit it to the T-zone.

4. Combine Cream & Powder Makeup

© Photo by iStock: misuma

Usually, cream-based makeup goes against all that I stand for—it simply won’t work with me if it isn’t humid. The irony! During the rainy season, however, cream makeup will stick better to your skin than powder because powder only sits on top of your face, while cream will stick to the skin. Combining the two will get the ultimate result: a long-lasting, no-touch-up look. It almost works as a primer!

5. Use Waterproof Makeup

© Photo by iStock: Stanislav Hubkin

Bless the makeup gods for this! If you haven’t given waterproofing a go this season yet, it’s about time. You don’t need to change all your usual products necessarily, but do so for your topcoats at the very least.

Having said this, however, avoid pencil and crayon-type eyeliners even if they’re waterproof. Pencils and crayons usually contain more oil, thus making it easier to melt when they come in contact with your face. Consider changing to a liquid or gel eyeliner—or better yet, avoid it altogether until the rainy, humid days are long gone! Last but not least…

A Bonus Tip

Buy a bunch of Gatsby oil sheets for men and use them to dry out your skin. Trust me, you’ll like them more than your powderpuff this season!

Do you have any makeup tips for Japan’s rainy season?

While the demand for ethically focused cosmetics has been steadily growing in the West, finding cruelty-free and vegan Japanese beauty brands can be a challenge. Not only is the cruelty-free beauty industry much smaller than in places like the US or Europe, but without clear product labelling and regulation standards, even identifying existing products that do not test on animals is difficult.

That’s why we’ve created this list of 10 cruelty-free Japanese beauty brands to cover makeup, skincare and haircare products. Cruelty-free can have many different meanings, but in this list, we are sharing cosmetic companies that have openly declared that they do not test on animals. Many of these brands also offer a selection of plant-based products, and we’ve made sure to include a list of the best 100% vegan Japanese beauty brands for the ultimate ethical beauty routine.

Vegan & Cruelty-Free Japanese Brands

1. Mirari

Mirari is a 100% vegan and cruelty-free skincare brand launched in 2020. Founded on the concept of creating products to reflect your inner beauty on the outside, Mirari’s name comes from the word mirror. It first came to market with a selection of moisturising sheet masks, but today it sells an array of Korean-inspired skincare products in high street stores and online. All ingredients are naturally derived with a concerted effort to source organically.

• Ethos: Vegan and cruelty-free
• Where to Buy: In stores or online

2. DAM DAM Tokyo

DAM DAM Tokyo is a proudly Japanese skincare company that believes life itself is an art form. Its array of skin, hair and body care products is domestically formulated in Japan using clinically proven ingredients like shiso leaf, phytic acid and Uji tea extract. DAM DAM Tokyo prides itself on a scientific approach to skincare, using advanced formulation technology to produce innovative and effective cosmetics.

• Ethos: Vegan and cruelty-free
• Where to Buy: In stores or online

3. La Vie Stella

La Vie Stella is all about natural beauty. It markets itself as a luxury vegan brand that strives to create organic beauty products to nourish and protect your skin. La Vie Stella promises never to use animal-derived ingredients while also avoiding synthetic ingredients, alcohol and palm oil. Its product range includes moisturizers, soaps and even a vegan UV milk sunscreen with SPF30/PA++ protection.

• Ethos: Halal, vegan and cruelty-free
• Where to Buy: In stores or online

Cruelty-Free Japanese Makeup Brands

4. MiMC

One of the largest and longest-standing cruelty-free beauty brands in Japan, MiMC creates organic cosmetics formulated around natural minerals and plant extracts. Its makeup centers on clean and fresh-faced beauty, with an extensive catalog of products that have you covered from primer to highlighter, as well as including tools like brushes, sponges and guashas.

• Ethos: MiMC and its ingredient manufacturers do not test on animals
• Where to Buy: In store or online

5. Naturaglacé

As the name suggests, Naturaglacé formulates products with 100% natural ingredients and never tests on animals. Its products range from base makeup that leaves the skin looking glowing and natural, to a selection of sheer lipsticks, blushes and eye shadows. Its makeup can be found in stores across Tokyo, including Hands, Biople and Cosme.

• Ethos: No animal testing with some vegan products
• Where to Buy: In store and online

Cruelty-Free Japanese Skincare Brands

6. Fancl

Fancl has made a name for itself across Japan for selling cosmetics and supplements that help restore your beauty on every level. Its star product is the mild cleansing oil, which has become one of the most popular cleansers in Japan and works to melt away makeup and prevent clogged pores. Fancl Beauty has also spent the last decade working to reduce its use of plastic by approximately 40% and opts for recycled materials when possible.

• Ethos: No animal testing, but products are sold in China*
• Where to Buy: In store and online

7. Shiro

For 16 years, Shiro has been dedicated to creating products derived from nature. From rice to ginger and flax, Shiro draws inspiration from the environment across its expansive range of products, which includes lotions, soaps and body care. The brand has a firm stance on cruelty-free beauty for itself and its subcontractors, with transparency regarding which products use non-vegan ingredients like beeswax.

• Ethos: Shiro and its subcontractors do not test on animals, although products are sold in China*
• Where to Buy: In store and online

Cruelty-Free Japanese Haircare Brands

8. Botanist

Botanist is a Japanese haircare brand that has grown to global success. It approaches haircare formulation by combining natural ingredients with innovative technology to create products that are good for the body, mind and world. Since launching, Botanist has been committed to sustainability, even launching the Botanist Foundation in 2023, whose mission is to create a more sustainable future.

• Ethos: No animal testing and a commitment to sustainability
• Where to Buy: In store and online

9. The Public Organic

The Public Organic’s original concept was to bring essential oil-based haircare products to the world. The Japanese beauty brand works with organic certification agencies to ensure all fragrances are derived from essential oils, as well as that their products are formulated with at least 90% natural ingredients and 10% organic ingredients.

• Ethos: No animal testing or ingredients derived from animals, except beeswax and honey
• Where to Buy: In store and online

10. Argelan

A house brand of Matsumoto Kiyoshi, Argelan is an environmentally conscious haircare line that has extended into skin and body care. The simple yet beautiful products come at an affordable price point, and are a minimum of 95% naturally derived. Argelan’s products are also all Japan-made, using domestic and sustainably sourced ingredients such as cypress oil, neroli flower and unshu mandarin.

• Ethos: No animal testing or ingredients derived from animals, except beeswax and honey
• Where to Buy: Matsumoto Kiyoshi Drug Stores

*In China, some cosmetics like sunscreen are required by law to be tested on animals, meaning a brand selling in physical stores in mainland China may have had to outsource animal testing to sell their products.

Have you tried any of these cruelty-free Japanese beauty brands before?

The sun is starting to feel warmer, the temperature is rising, and pretty soon, it will be time to bask in the pink beauty of the sakura (cherry blossom) trees. The spring season in Japan also brings with it many changes: new school classes, new jobs, new lodgings. Why not opt for a glow-up so that you’ll feel just as pretty as the cascading petals? The makeup, skincare and haircare products below are all new releases that capture the girly glamor of sakura season. Read on for some of the best new cherry blossom cosmetics for 2025!

Makeup

1. Clarins’ Fairy Blossom Lip Comfort Oil

This sakura-colored lip comfort oil is just one product of Clarins’ limited seasonal  “fairy blossom” spring line-up which also includes a setting spray, oil-based lip balm and a hand and nail treatment cream. With a spring blossom scent, the comfort oil is a flattering coral color tinged with delicate shimmering blue-toned sparkles. Be sure to try out this Clarins’ favorite in its sakura season makeover!

Price: ¥3,960

2. Opera’s Sakura Blue Glow Lip Tint

Opera’s spring collection features three glow lip tints that are moisturizing and feature pops of glitter. Sakura Mist, Baby Pink and Icy Beige are all semi-translucent pale pink colors inspired by cherry blossom petals with flecks of iridescent shimmer. Sakura Mist is the pinkest and coolest tone of the three, while Baby Pink and Icy Beige lean more pinky-beige and warm-toned. This collection is sure to have a spring pink lip for everyone.

Price: ¥1,980

3. Jill Stuart’s Pastel Petal Blush

An iconic brand on the Japanese cosmetics scene, Jill Stuart is releasing a Pastel Petal Blush collection in time for your hanami picnics. There are seven spring pastel shades available. Each is modeled after a flower, from lilacs to dahlias. Including a gradient of blush and highlight colors, these blushes bring radiance and soft, petal-like colors to the cheeks. The product is also beautifully packaged in an upscale floral-design compact.

Price: ¥4,620

4. Parado’s Sakura Veil Lip

Parado’s Sakura veil lip collection comes in two colors: sakura momiji (cherry blossom red maple leaf), a lip plumper and honnori (light) sakura, a clear moisturizing lip product. The lip plumper contains capsicum and enlarges your lips with a tingling session, leaving behind a reddish-pink sakura color. Honnori sakura, by contrast, contains moisturizing cherry blossom extract that alleviates dullness and dryness and will leave your lips feeling pinky and fresh for spring.

Price: ¥990

Skincare

5. Saborino’s Akebono Sakura Sheet Mask

This limited-edition sakura facial sheet mask by Saborino will leave your face feeling refreshed and hydrated in under a minute. Akebono, the morning face mask, includes essences of two types of cherry blossom trees and cherries and claims to wash your face and provide your skincare base simultaneously for a fast morning routine. Although the masks will work in 60 seconds, leaving them on for five to 10 minutes will ensure a greater impact.

Price: ¥1,540 (for 30 masks)

6. Suisai’s Sakura and Peach Beauty Clear Powder Wash

Suisai’s spring offering is an enzyme-based face cleansing powder wash that targets clogged pores. When you add the powder to water, you can work it into a rich lather. This face wash removes dirt, roughness and dead skin cells while protecting the skin’s moisture, leaving skin smooth and soft to the touch. It also contains the fresh scent of cherry blossoms merged with exotic peach and coconut. 

Price: ¥1,980

7. Chant a Charm’s Sakura Cleansing Milk

Chant a Charm’s cleansing milk is a milky wash that transforms into an oil-based face cleanser with a light sakura fragrance. As with all Chant a Charm products, this is made of 100% natural organic ingredients. This multifunctional cleansing product removes makeup while providing pore care and ceramide replenishment through nourishing plant extracts.

Price: ¥3,080

8. Rosette’s Sakura and Strawberry Face Wash Paste

Rosette’s brand of facial cleansers will feature a juicy, sweet and sour sakura and strawberry-scented limited edition for the spring season. The face wash includes clay extracts, which thoroughly clean facial pores while nurturing the skin. It also moisturizes your dry and dull winter skin with three types of hyaluronic acid and plant extracts, including sakura and strawberry. Give this spring version of the iconic face wash a try!

Price: ¥726

Haircare

9. Diane’s Perfect Beauty Sakura Shine Shampoo and Conditioner

Diane’s Perfect Beauty Sakura Shine Shampoo and Conditioner aim to help your dry and dull hair recapture its luster. With cherry blossom essence to help heal and moisturize and platinum keratin to make it shine, this set will rejuvenate your winter hair while protecting its color treatment. As for the fragrance, this brand names its scent “French Cherry” for a luxe take on the cherry blossom.

Price: ¥1,463 (for set)

10. Clayge’s Sakura Shampoo and Treatment

Clayge’s Shampoo and Treatment to endow your hair with moisture have been refreshed for spring with a new cherry blossom scent. With fragrance top notes of bergamot and cassis, middle of sakura and rose and bottom of notes of peony and a hint of musk, this hair care set is made to ease you into the spring. Enjoy their upscale and light take on the sakura scent profile as you lather up this season!

Price: ¥3,080 (for set)

Whether you’re looking forward to the best seasonal matsuri (festivals), a hanami picnic with coworkers or watching your little ones play in a local park with the trees in full bloom, these cherry blossom cosmetics can add a touch of excitement to your day.

Which of these cherry blossom products would you like to try? Let us know your favorites below!

The holiday season in Japan is a time of joy, warmth and togetherness. As the streets come alive with festive winter illuminations and the air carries a crisp winter chill, it’s the perfect opportunity to embrace the spirit of giving. And what better way to show your appreciation for loved ones—or to treat yourself—than with the gift of luxurious Japanese cosmetic products this Christmas?

To make your holiday shopping a breeze, we’ve curated a list of five stunning Japanese cosmetic sets that are ideal for gifting this Christmas 2024. These sets are guaranteed to spread cheer and bring a radiant glow to everyone on your list!

1. Lunasol Frozen Garden Coffret

Frozen Garden Coffret by Lunasol | ¥9,680

For a luxurious holiday gift, the Lunasol Frozen Garden Coffret is sure to impress. Renowned for its high-quality makeup, Lunasol delivers a stunning eyeshadow palette featuring rich, blendable shades with a shimmering finish. The set also includes a liquid lip glow in a chic shade that offers hidden vibrancy and a shimmering jelly, a gel-type product perfect for both eyes and cheeks. This beautifully curated set adds an elegant, icy sparkle to your holiday look, making it a truly memorable gift.

Recommended for: Neutral tones. If you’re unsure of the person’s skin tone, this set is a perfect, safe choice, as the products work well for both warm and cool skin tones.

Savvy Makeup Tip

For neutral or warm skin tones, mix in gold and bronze shades to balance the coolness of the palette. For cool-toned skin, lilac and pastel shades typically complement cool undertones. Use your fingertips to apply a small amount of the shimmering jelly to your eyelids and upper cheeks for a radiant finish.

2. Paul & Joe Beaute Makeup Collection 2024 II

Makeup Collection 2024 II by Paul & Joe Beaute | ¥7,150

Just like the excitement of receiving a birthday goody bag, opening the Paul & Joe Beaute Makeup Collection 2024 II cone lets you release your inner child energy! This beautifully designed set is filled with sparkling, colorful cosmetics. It includes a hand cream with a soft citrus and herb fragrance, a burgundy mascara for stunning lashes, a trio of pearl-glittering eye colors in champagne gold, luster gold and garnet, plus a limited-edition pink lipstick that gives lips a glossy shine.

Recommended for: This product is perfect for those with cool-toned skin. The burgundy mascara enhances the eyes, while the pink lipstick suits both summer and winter color types. The three sparkling eye colors are ideal for those who prefer a subtle makeup style but still want to capture attention.

Savvy Makeup Tip

For a festive winter look, use your finger to apply the 003 Garnet eye color to the center of your upper lid and blend outward. Add it to the lower lash line and inner corners. Draw a thin cat-eye flick with brown eyeliner, then apply burgundy mascara. Finish with 001 pink lipstick.

3. Jill Stuart Crystal Bloom Promised Love

Crystal Bloom Promised Love Eau de Parfum and Lip Bouquet Serum (109 Promised Love Syrup) by Jill Stuart  | ¥5,500

If you’re looking for a more affordable option, the Jill Stuart Crystal Bloom Promised Love gift set is a great choice. This dazzling limited edition set includes an eau de parfum and a lip bouquet serum. Inspired by true love and trust, Promised Love is a gentle yet mature fragrance. The lip serum adds a feminine red and pink tint. Perfect for the holiday season, this set is sure to bring a smile to anyone’s face.

Recommended for: This product is ideal for individuals with warm undertones. The deep, rosy hue of the lip serum enhances golden or peachy undertones, providing a naturally flattering look.

Savvy Makeup Tip

This versatile lip serum keeps your lips nourished and chic, especially in colder seasons when hydration is key. Use it as a topper over lipstick for a subtle sheen or wear alone for a glossy finish. For an ombre look, apply serum, then layer a deeper shade in the center.

4. Etvos 2024 Holiday Coffret

2024 Holiday Coffret by Etvos | ¥9,900

If you want to truly spoil a beauty lover this Christmas, the 2024 Holiday Coffret by Etvos is the perfect choice. Inspired by the winter starry sky, this euphoric collection features soft, sweet colors that will make your face dazzle under the twinkling stars. The set includes a makeup base, a classy eyeshadow palette, silky face powder and a pearly lip plumper. The limited edition coffret box is lavishly designed for this special season.

Recommended for: This set is most suitable for those with cool undertones. The pink-beige base warms the skin, while the face powder adds a subtle sparkle. The eyeshadow palette features a pale pink for a warm glow and a coral pink with sparkling blue pearls. The lip plumper in taupe beige complements cool undertones with its well-defined, deep color. 

Savvy Makeup Tip

The highlight of this set is the eyeshadow palette. Apply coral pink to the crease, blending above the double eyelid. Add sparkling sheer gold to the center of the upper eyelid, then sandwich it with coral pink on both sides. Lightly apply warm beige to the outer corner. Finish by applying coral pink to the lower lash line and pale pink to the inner corner for added shine.

5. Addiction Holiday Addiction Fantasy Freefall II 

Holiday Addiction Fantasy Freefall II by Addiction | ¥7,040

Last but not least, the Holiday Fantasy Freefall II by Addiction offers vivid hues and luminous finishes for a magical holiday look. Inside, there’s a two-tone eyeshadow palette, a creamy powder blush and a shiny tinted lip balm. Perfect for creating a dramatic yet sophisticated look focused on bold lips and radiant skin, this collection captivates with its sparkles and metallic pastels.

Recommended for: This warm-toned kit exudes fantasy and exhilaration with its radiant, dazzling light. Perfect for those with warm undertones, this makeup set helps create a bright, vibrant look that sparkles with vitality and happiness.

Savvy Makeup Tip

For a bold lip and ethereal glow, exfoliate and moisturize your lips for a smooth base. Use a lip brush to define and fill in your lips with Addiction’s Lip Balm Flow Tint (102 Cup of Joy). Dab glitter or metallic shade on the center for dimension. Apply Blush Fantasy Free Fall (102 Daydream Moment) to the high points of your face, then use the rich gold shade from Eyeshadow Fantasy Free Fall (102 Little Voyager) on the lids. Set with translucent powder for a flawless finish.

And voilà! Those are our top five picks for Japanese cosmetic sets this season, perfect for Christmas gifts. For more choices, we recommend exploring the Christmas gift collections from Cosme Decorte, Shu Uemura, R.M.K., Koh Gen Do, Clé de Peau Beauté and Suqqu.

What are some of your favorite Japanese makeup brands? Which Christmas gift would you love to receive? Let us know in the comments below!

Conbini (convenience stores) in Japan really do live up to the term of convenience regarding many things. From ready-made meals and an endless variety of drinks to services that make daily life that little bit easier. In recent years, the growth of everyday cosmetic and beauty items has been on the rise, with each brand of convenience store introducing its own range of limited-release products. Let’s explore what each Japanese convenience store offers in its beauty buys!

What kind of beauty products can you get from a convenience store?

© Photo by Shelley Smith

Convenience stores offer a rich and varying line-up of skincare and makeup products. The visually appealing and functional range makes visiting convenience stores throughout the year a fun way to see what’s on offer!

Here’s a list of basic beauty products you can find at most convenience stores:

• Shampoo and conditioner: both full sizes and travel sizes
• Hair spray, gel and wax
• Skincare: washes, lotions, creams, facemasks
• Sunscreen
• Variety of cosmetics: foundations, lipsticks, eyeliners, eye shadows, mascara
• Makeup wipes
• Deodorant
• Sanitary items

Must Try Japanese Convenience Store Beauty Products From The Big Three

The wonderful thing about checking out the big three convenience stores in Japan—7 Eleven, Family Mart and Lawson—for beauty buys is that each store carries its own exclusive range, allowing you to indulge in the convenience of shopping at a conbini for high-quality products.

For example, the skincare brand Sekkisui allows shoppers to enjoy the everyday sizes of their products exclusively at 7-Eleven, with affordable pricing to match. Check out what each store offers below!

7 Eleven

Sekkisui UV Gel

© Photo by Mary Imura

Sekkisui is a range of skincare products produced by Japanese brand Kose. It focuses on snow-like skin clarity. With summer approaching, Sekkisui’s UV Gel is lightweight and resistant to sweat and water, providing lasting moisture to keep you protected from the sun.

• Price: ¥770 (50g)

Parado Nail Sponge Remover

© Photo by Parado

Parado is another Japanese brand exclusively selling at 7-Eleven. It is reasonably priced, and the smaller sizing is perfect for trying something new! I recommend the Nail Sponge Remover, which is excellent for nail care, especially when traveling!

• Price: ¥440

Twinkle Pop Jelly Glitter

© Photo by Mary Imura

Twinkle Pop is the sister brand of a currently trending Korean cosmetic brand Clio, which you can now find among 7-Eleven’s beauty buys. A colorful arrangement of high-quality four-color eyeshadow palettes, gel eye glitters and lip liners are a few of the cosmetics on offer. Try the satisfying-to-apply jelly eye glitter to give your eyes that extra shine!

• Price: ¥858

Family Mart

Mitea Tweety Design Serum Oil Lipstick

© Photo by Mitea

Mitea Organic is an environmentally and sustainably minded brand that produces high-quality organic makeup and skin care products. The latest range, which consumers can see for themselves from the convenience of shopping at Family Mart, features the cute, familiar face of Warner Bros. character Tweety!

I recommend trying out the serum oil lipstick, which comes in five beautiful colors and a variety of cute designs. The lipstick has a high color retention and locks in moisture.

• Price: ¥995

Convenience Wear Women’s Camisole

© Photo by Family Mart

Convenience Wear is a range of functional and affordable pieces designed to support daily life with sustainability in mind. Japanese fashion designer Hiromichi Ochiai created this genderless lineup. These Good Design award winners take comfort and convenience to the next level.

For the upcoming summer heat, the Convenience Wear range of tank tops, camisoles and undershirts features moisture-absorbing materials that are quick-drying, soft to the touch and environmentally friendly.

• Price: ¥1200

Lawson

&nd by rom&nd Mellow Draw Eyeliner

© Photo by &nd by rom&nd

Lawson has jumped on the trending Korean cosmetic bandwagon, too. In their beauty line, they are offering the brand “&nd by rom&nd” (pronounced And By Rom And). I recommend the Mellow Draw Eyeliner, which is easy and gentle to apply. It’s available in Real Black and Creamy Brown.

• Price: ¥880

Cica One-Day Travel Set

© Photo by VT Cosmetics

Another Korean brand featured at Lawson is VT Cosmetics. Their products specialize in Cica, an Asian native plant that has been used in Chinese medicine for centuries. It has gained popularity in recent years thanks to its soothing properties for even the most sensitive skin types. The Cica One Day Travel set includes shampoo, hair treatment, body wash, mild toner pad, cleansing oil and Cica cream.

• Price: ¥538

Are beauty products from the convenience store worth it?

© Photo by iStock: robbin0919

The fact that convenience stores are open 24/7 can undoubtedly be worth your visit, in particular if you’re in a pinch regarding any clothing or cosmetic purchase. It’s reassuring to know that convenience stores have you covered!

Convenience store beauty buys are competitive with their quality and pricing. Not only do convenience stores carry big-name brands that you’ll find at drug stores, but their original brands allow you more choice when choosing a particular product.

Depending on what you’re after, convenience stores are competitively price-matched with other stores, reinforcing the level of convenience with superior products.

Overall Advice When Buying Beauty Products At The Convenience Store

© Photo by iStock: lrosebrugh

• Visit each convenience store; it’s great to see what they have before deciding what you’d like to buy.
• The availability and variety change quite often at each convenience store, so make your visits a regular thing to find new releases, including seasonal exclusives.
• Follow the official accounts of convenience stores on social media and check out their official websites as well to see previews of products before they line the shelves in-store!

Which Japanese convenience store beauty buys would you recommend?

Do you want to feel radiant and ready for summer? It’s time to refresh your Japanese makeup routine for summer 2024. Vibrant options can transform your look and help you embrace the warmth and energy of summer.

Summer is perfect for trying new makeup products. Why? Because you can use summery pops of color daily. This summer 2024, it’s all about shades of pink, purple and red for eyes and lips. Japanese makeup trends highlight bold, playful colors and innovative, long-lasting formulas designed to withstand the heat. Expect bright eyeshadows, dewy finishes and multifunctional products that make summer beauty effortless and fun!

Dive into the vibrant world of summer beauty. If you’re unsure where to start, check out our top newly-released Japanese makeup products for summer 2024 and shine all season long.

1. Lipgloss & Lipstick

This summer 2024, lip makeup trends highlight glossy, plumped lips with rosy and pink hues. Lip gloss plumpers infused with sparkling pearls deliver a glass-like shine, creating captivating yet subtle lips. Rosy and pink lipsticks offer a bright, sophisticated touch, enhancing your complexion with a lively, vibrant glow. Add the lipstick first and then apply a coat of gloss on top.

Glass Plumper by CipiCipi | ¥1,320

Noble Lasting Lipstick by EST | ¥3,850

2. Eyeshadow

Eyeshadow trends feature soft, chic shades of mauve, rosy pink, strawberry pink and lavender. Glittery and shimmery shadows in advanced textures create a dazzling, three-dimensional beauty. Layering glitter, pearl and matte textures offers clear, crisp eyes. These hues evoke summer’s essence, delivering a healthy, feminine and subtly brightened gaze.

Pale Tone Eyeshadow (02 Sherry Pink) by Cezanne| ¥748

Eye Sculpt (Mauve) by Shu Uemura | ¥7,150

3. Eyeliner

Eyeliner trends in Japan feature burgundy and rose colors, with sharp pencil and liquid liners popular. These liners allow for delicate 0.01mm lines, ideal for defining lower lashes or accentuating the inner and outer corners of the lower eyelid. The trend emphasizes precision and subtle enhancement for a refined, elegant look.

Extra Sharp Liquid Liner (RD410 Burgundy) by Visée | ¥1,320

Pencil Eyeliner by Eyeholic | ¥1,320

4. Mascara

Mascara trends feature colors like pink, burgundy, cassis and purple to enhance the power of your eyes. These shades give your eyelashes a subtle color and natural look, bringing out their charm. The trend emphasizes impressive volume and captivating long lashes, creating a striking yet sophisticated effect.

Lash Designer Build-Up Mascara Volume Long (Pink or Burgundy) by Brilliage | ¥4,070

Ultra WP Mascara Volume (102 Cassis) by Fasio | ¥1,320

5. UV Face Powder

Face powder trends in Japan emphasize protection against the summer sun. After applying sunscreen, use UV face powder with SPF50+ PA++++ for additional protection. The self-cover formula offers a close fit, smooths the skin and absorbs sebum for an even complexion. Ideal for those wanting makeup that also shields against UV rays.

Whitening & Acne UV Powder by Lekarka | ¥5,500

Protecting Face Powder (Limited Edition) by Paul and Joe Beaute | ¥5,500

And voilà! You’re now geared up to sparkle with vibrant hues, shimmering eyes, luscious glossy lips and the essential UV face powder for sun-kissed protection.

Intrigued by the newest Japanese makeup sensations for summer 2024? Drop your top picks in the comments below!