Japan is known for its innovative and luxurious skincare ranges that bridge the gap between science, indulgence and beauty. However, when many of these stunning products come at extravagant prices, knowing which are actually worth the high price can be tricky. In this guide, we’re breaking down the top luxury J-beauty brands, so you know which products don’t just deliver on aesthetics, but results.

Clé de Peau

Despite its French name and branding, Clé de Peau was founded in Japan in 1982 with the goal of creating beauty products that bring luxury in every aspect. At its core is the “Skin Intelligence” philosophy, which focuses on supporting the skin’s natural ability to recognise good and bad stimuli.

Worth It

1. Essential Refining Essence (コレクチュールエサンシエルｎ)

A pore-refining lightweight essence to apply before serums. It soothes, supports the skin barrier and hydrates, using anti-inflammatory active ingredients. The essence also contains luxurious hydrolyzed silk to create an ultra-smooth sensation on the skin.

2. Hydro-Clarifying Lotion (ローションエサンシエルＣ)

A refined, high-performance lotion that delivers weightless hydration while enhancing smoothness and complexion. The formula features aspergillus ferment, a prestige ingredient, and plant collagen to plump, condition and hydrate the skin.

3. La Crème (ラ クレーム)

This is the ultimate option in splurge luxury skincare. Although it comes at a high price, Clé de Peau’s La Crème moisturizer is packed full of active ingredients that target signs of ageing, uneven tone and loss of firmness, all within beautiful packaging that feels indulgent to simply pick up.

Not Worth It:

On the other hand, Clé de Peau’s serums are not quite as worth the high price point. They are still good products that feel premium to use, but they lack the high concentration of actives or unique ingredients that would justify the cost.

Shiseido

Shiseido is a heritage brand that epitomizes Japanese elegance through premium beauty products. Its skincare lines balance traditional Japanese ingredients with scientific innovation, promising to deliver noticeable skin improvements through a deeply luxurious experience.

Worth It

1. Complete Cleansing Microfoam (コンプリート　クレンジングマイクロフォーム)

The cleanser might seem simpler than some of Shiseido’s other products, but its premium formula and more reasonable price point really set it apart. The microfoam cleanser has an innovative surfactant blend that keeps skin clean without disrupting the skin barrier.

2. Ultimune Power Infusing Serum (パワライジング　セラム)

One of Shiseido’s bestselling products, this serum is built around the brand’s proprietary “ImuGeneration Technology”. This innovation provably strengthens your skin’s resilience and hydration retention for long-term results that outperform other luxury serums at a similar price point.

3. Perfect Sun Protector Lotion SPF (パーフェクト　サン　プロテクター　ローション)

This is a high-performance Japanese sunscreen that not only provides SPF50+ PA++++ protection, but also uses Shiseido’s proprietary tech to be more water-resistant than typical SPF products. It has a rich, indulgent texture on the skin, whilst also being easily absorbed and is specifically formulated to wear under makeup.

Not Worth It

Given its high price point and minimal active ingredients, we would recommend avoiding the Future Solution LX line. The products are claim to keep skin looking younger for longer, favoring traditional botanical complexes. However, these formulas have lower clinical results and feel dated compared to modern innovations like retinoids or high-strength vitamin C.

SK-II

SK-II was created after a scientist noticed the youthful appearance of a sake brewer’s hands, leading to the discovery of Pitera. This unique fermentation derivative is said to improve hydration, texture and skin clarity, which only SK-II has the right to use.

Worth It

1. Facial Treatment Essence (フェイシャル トリートメント) エッセンス)

This is not just one of SK-II’s bestselling products, but also Japan’s. It has been the top-selling toner in the country for six consecutive years and has won countless beauty and skincare awards. It contains 90% Pitera in three different forms, which deeply hydrate in a super lightweight formula that cannot be reproduced by any other company.

2. Facial Treatment Clear Lotion (フェイシャル トリートメント クリア ローション)

This toner/lotion hybrid combines AHAs with salicylic acid to gently exfoliate and cleanse pores of dead skin cells whilst hydrating. This wonderfully prepares the skin for serums and richer moisturizers, with noticeable improvements in skin texture and complexion.

3. GenOptics Infinite Aura Essence (ジェノプティクス インフィニットオーラ エッセンス)

This product acts as a highly effective brightening serum that uses a notably functional blend of Pitera, niacinamides and amino acids to improve dullness and an uneven skin complexion. It helps skin appear more radiant and even, targeting dark spots and over-pigmentation.

Not Worth It

For us, the LXP Kintsugi Line is the least worth it of the SK-II product ranges. It is positioned at their most premium tier, but when you compare ingredients and formulas, the products don’t offer anything particularly special to justify the higher price. The packaging and feel of the products reflect the ultra-lux branding, but functionality and results are lacking.

Decorté

Decorté produces science-forward Japanese luxury skincare products that move away from reliance on an old-money aesthetic to focus on true innovation, radiance and beauty.

Worth It

1. Liposome Advanced Repair Serum (リポソーム アドバンスト リペアセラム)

This is Decorté’s star product, which has won over 370 beauty awards and is widely considered one of the best Japanese serums on the market. It has a barrier-boosting, deeply hydrating formula that uses lipids, ceramides, ectoin and fermented extracts for provable skin results that are reflected across the Liposome line in general.

2. IP Shot Pluripotent Youth Concentrate (アイピー ショット プルリポテント ユース コンセントレイト)

An anti-wrinkle serum that provides targeted treatment to reduce signs of ageing on your skin. It combines tranexamic acid, niacinamide and antioxidants, with a formula that is able to penetrate deeply into the epidermis for cutting-edge and long-term results.

3. Whitelogist Brightening Concentrate (ホワイトロジスト クロノジェネシス ブライトニング コンセントレイト)

If you’re looking for brighter and more radiant skin, then you need to know about this serum. Its active ingredient is kojic acid, which provably slows down melanin formation to reduce dark spots and brighten your skin’s complexion. For an even more potent option, there is a 1.8x version priced at ¥19,800 for 30ml.

Not Worth It

Unfortunately, we don’t think the Lift Dimension line delivers the same impressive results as some of Decorté’s other products. Although the textures are undeniably rich and luxurious, the formulas rely heavily on emollients and botanical extracts rather than high-impact actives that genuinely improve firmness or elasticity.

Sensai

Sensai is all about refined luxury, having been inspired by Japan’s spirit of hospitality and historical silk craftsmanship. The products are elegant, delicate and silk-infused to elevate and romanticise the daily skincare routine.

Worth It

1. Absolute Silk Micro Essence-in-Lotion (AS マイクロ エッセンスインローション)

An anti-ageing lotion infused with Koishimaru silk extract for velvety soft and supple skin. The product was designed with multi-layered hydration technology, leaving skin moisturized deeper and for longer than a standard lotion.

2. Ultimate The Lotion (UTM ザ ローション)

A premium lotion that goes beyond basic hydration to support skin resilience and brightness, formulated with niacinamide and barrier-friendly lipids like cholesterol and hydrogenated lecithin. It enhances the skin’s natural repair processes and strengthens the moisture barrier while delivering a rich, silky texture.

3. Silky Purifying Cleansing Oil (SP クレンジング オイル)

The perfect first step in your double cleansing routine, this cleansing oil dissolves stubborn products gently without a stripped feel. It contains squalane and botanical extracts to leave skin soft and refreshed.

Not Worth It

Sensai’s Extra Intensive products are “nice to have” items, but we wouldn’t label them as “must-buys”. The eye cream and masks, in particular, have some lovely supportive ingredients to moisturize the skin, but lack functional, potent formulas that deliver the results you would expect at these extravagant price points.

The Right Products For Your Skin

It’s important to remember that every person’s skin is different. What works for you might not be compatible with someone with the same complexion and areas of concern. To avoid breakouts or damaging your skin’s barrier, make sure to introduce new products one by one and remember that real results take months to appear, not days.

Shopping for drugstore skincare in Japan is such a treat. You can find some of the most innovative, interesting and reasonably priced products in the world, that we think even rival some of the ultra-luxury brands that cost 10 times as much.

However, we also know that deciding exactly what to buy can be confusing, especially in Japanese. That’s why we’re breaking down Japan’s cult drugstore skincare favorites, so that you can confidently shop the products already loved and repurchased by the masses.

Know Before You Go: Japanese Drugstore Skincare

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There isn’t too much you need to know before setting foot in a Japanese drugstore. Unlike some other places, 薬局 (yakkyoku; “pharmacies”) and ドラッグストア (doraggu sutoa; “drugstores”) are not the same thing in Japan. The yakkyoku is only for prescription medications, so you won’t be able to shop for skincare here.

There are plenty of different drugstores all over the country, but the most popular chains are Matsumoto Kiyoshi, Welcia and Tsuruha. You can also find all the Japanese drugstore skincare on this list and more in any Donki (along with every other Japanese souvenir imaginable).

Japanese Skincare Words & Phrases

Hada Labo

Hada Labo is easily one of the most popular skincare brands in Japan, best known for their range of colorful toner and lotion duos. Japanese toner (sometimes referred to as emulsion) differs slightly from its Western counterpart. It’s more of an ultra-lightweight moisturizing step that is applied in very thin layers before being locked in with the slightly thicker lotion (sometimes called moisture milk).

Gokujun 極潤 (White) & Gokujun Premium 極潤プレミアム (Gold)

Hada Labo’s Gokujun toners and lotions are their holy grail products. The white bottles contain the original formulation, which is made with hyaluronic acid to deeply moisturize the skin without leaving a sticky residue. If you prefer a lighter formulation that sinks into the skin faster, then you should opt for the ライトタイプ (raitotaipu; “Light Type”) lotion, or for a little more luxury, choose the gold Premium range, which uses an even more intensified, rich and moisturizing formulation.

Gokujun Aging Care 極潤薬用ハリ化粧水 (Red)

The red Gokujun toner and lotion are specifically formulated to firm and plump the skin, reducing the visible signs of aging. The ingredients include three types of hyaluronic acid for deep moisturization, as well as niacinamide to minimize the appearance of fine lines.

Shirojun 白潤 (Light Blue) & Shirojun Premium 白潤プレミアム (Dark Blue)

While Gokujun focuses on moisturizing, Shirojun is all about “whitening”, meaning it brightens the skin and helps to reduce hyperpigmentation. It contains tranexamic acid, which both reduces dark spots and prevents cells from producing excess pigment in the future. The Shirojun Premium line has similar benefits, but in a richer formula that fights dullness for soft, supple and even skin.

Melano CC

Melano CC is Japan’s premier vitamin C drugstore skincare line, ideal for anyone suffering from dull and tired skin. The products contain high levels of ascorbic acid, a pure form of vitamin C that offers numerous benefits. It reduces dark spots and acne scars, boosts collagen and fights free radicals.

Vitamin C Serum & Premium Vitamin C Serum

Starting with the most well-known products, Melano CC offers these highly concentrated and unique vitamin C serums that contain an impressive amount of stabilized ascorbic acid. They’re designed to brighten dark spots, with only a few drops being needed to cover the whole face. The premium serum is similar to the original, but with additional vitamin C derivatives and moisturizing ingredients.

Vitamin C Facewash

Melano CC’s face wash soared in popularity a few years ago, with people loving the way it leaves skin feeling squeaky clean, but not tight or stripped. It features a fantastic combination of unique enzymes to cleanse gently, along with intensely nourishing ingredients that both clean and care for your skin.

Nameraka Honpo

Nameraka Honpo by Sana has created a really interesting (and very popular) range of skincare products that highlight the beautifying properties of soy milk. The brand is a favorite among various age groups for its ability to promote collagen production and hydrate the skin, resulting in an impressive anti-aging effect.

Soy Milk Wrinkle Eye Cream

The Soy Milk Wrinkle Eye Cream is easily one of the brand’s best-selling products, having also won multiple awards for its ability to reduce fine lines and firm the under-eye skin. It packs a hydration punch with multiple moisturizing ingredients, as well as the rejuvenating properties of soymilk isoflavones and the anti-aging benefits of both retinol and a retinoid.

Soy Milk Wrinkle Night Cream

This thick and luxurious night cream has all the benefits of the wrinkle eye cream, plus additional ceramides to stimulate cell turnover and strengthen the skin barrier. It’s a fantastic product, particularly for drier skin types, that leaves skin feeling soft and not sticky.

Soy Milk Medicated Wrinkle Serum

There’s no cutting corners when it comes to this serum. The ingredient list includes lactic acid to exfoliate gently, retinol to boost blood flow and collagen production, and niacinamide to help restore the skin’s barrier. It works to achieve long-term, firmer and plumper skin, in gentle enough dosages to avoid irritation or inflammation.

Bioré

Bioré is a brand that is widely recognized throughout Japan (and now the world), thanks to its innovative products, particularly its sunscreens. The brand has placed a strong emphasis on making all its products as enjoyable and straightforward to use as possible, while also being some of the most budget-friendly Japanese skincare items available.

The Cleanse Oil Make Up Remover

If you’re looking for a simple, affordable and easy-to-use cleansing oil to break down makeup, debris and SPF, then this is the product for you. It’s also award-winning, having placed first in the 2023 LDK’s beauty awards in the cleansing oil category.

The Face Foaming Facial Cleansers

Bioré is all about the double cleanse, recommending you follow oil cleansing by using one of The Face Foaming Facial Cleansers. This range of foamy face washes features five different, colorful types, making it easy to select the right product for your skin. There’s moist (blue), deep moist (pink), acne care (green), oil control (purple) and smooth clear (yellow).

UV Aqua Rich

You can’t talk about Bioré without mentioning their UV Aqua Rich line of sunscreens. These are the absolute bestsellers in Japan that are as light as water on the skin, quickly absorbed and leave minimal whitecast. The Bioré UV Aqua Rich Water Essence is the most popular formulation, but there are also mist, sweat-resistant and child-friendly formulas.

Curél

Curél offers some of the gentlest Japanese skincare products on the market, which are highly effective yet very affordable. People with sensitive skin especially love the range, as potentially inflammatory ingredients are avoided and replaced with simple, calming alternatives.

Moisturizing Foam Facial Cleanser

This is an excellent product for anyone seeking a gentle face wash that won’t irritate or strip the skin. It’s alcohol, silicon, oil, sulfate and fragrance free, and lathers into a luxuriously creamy foam that delicately washes your skin, leaving it feeling soft to the touch.

Intensive Moisturizing Face Cream

The Intensive Moisturizing Face Cream does exactly as the name suggests. The ingredients include allantoin, which is highly effective in reducing redness and irritation, while tocopherol helps maintain your natural skin lipids, promoting a healthy and strong skin barrier.

Moisture Lip Care Cream

It’s a bold statement, but this might just be one of the best lip balms in Japan. This super-affordable lip cream utilizes squalane to help your lips retain moisture more effectively, making it a must-try, especially during Japan’s severe winter dryness.

Why Is Japanese Drugstore Skincare So Good?

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It’s hard to believe that Japanese drugstore skincare can be affordable, readily available and genuinely effective…but trust us, it’s true! The reason behind this is that J-beauty has an entirely different approach to skincare formulation than in the West. It’s all about balance and gentle, long-term results, rather than fast-working actives that can be expensive and irritating to the skin.

Which of these drugstore skincare products will you try first?

Despite how much we bundle up, winter weather is never fun for our skin. Winter in Japan requires us to move between indoor and outdoor environments throughout the day, whether stepping out of a roasting train carriage onto an exposed platform, moving from a stuffy office to a coffee meeting or dragging ourselves from under the kotatsu (heated blanket table) for an outdoor run.

Repeated exposure to cold temperatures combined with low humidity levels results in extremely dry air, which can leave our skin parched, itchy and even cracked. Proper care is crucial to getting through the next few months—you’ll need to give your skin a little extra tender, loving care to counteract the effects of winter skin woes.

The good news is that there is a myriad of Japanese products and practices to help you maintain soft and glowing skin. Here are our top tips to keep you looking flawless and fire—no matter how cold it is!

1. Take A Warm (Not Hot) Bath

© Photo by iStock: tkpond

When it comes to Japanese beauty and health secrets, taking warm baths is definitely a must-do. During cold nights, it’s hard to say no to a long, hot soak, but as the weather becomes cooler, it’s essential to ensure you don’t turn up the water temperature too high, as it will strip away the essential oils in your skin, resulting in even more damage. The best way to avoid this is to soak in water at a temperature of around 38-40°C for just 10 minutes.

The exception to this is natural onsen (hot springs), which are filled with specific minerals and other properties that counteract the drying effects of excessively hot water and are actually very beneficial for winter skin. If you can, schedule some me-time with a day trip to a nearby onsen; there are plenty of breathtaking resorts all over Japan.

2. Moisturize All Over While Damp

© Photo by iStock: Yereum Kim

During the winter months, it’s essential to allocate a little extra time to your bathing routine to thoroughly moisturize your body immediately after washing. Applying moisturizer to damp skin helps seal that moisture in and prevent your skin from drying out during the day.

But before you start, it’s essential to know what’s really in the product you’re using. Some active moisturizing ingredients to look out for include:

ヒト型セラミド (hitogata seramido; “human-type ceramide”)

Such as ceramide NP, ceramide AP and ceramide EOP: These mimic the skin’s own lipids and help repair and strengthen the barrier so moisture stays locked in. They are especially helpful if your skin feels tight or dehydrated.

ヘパリノイド (heparinoido; “heparinoid”)

A 医薬部外品 (iyakubugaihin; “quasi-drug”) ingredient that not only hydrates but also calms mild inflammation. It helps reduce itching and redness caused by dryness, making the skin more comfortable overall.

アミノ酸系保湿成分 (amino san-kei hoshitsu seibun; “amino acid moisturizing ingredients”)

Such as glycine, alanine and PCA-Na: These are part of the skin’s 天然保湿因子 (tennen hoshitsu inshi; “natural moisturizing factor”), which help skin hold onto water so it stays soft and plump.

エモリエント成分 (emoriento seibun; “emollient ingredients”)

Such as vaseline, squalane and shea butter: These form a thin protective layer on the skin’s surface to prevent water from evaporating. They are especially effective during winter when the air is dry.

Some body lotions and creams include 石油系成分 (sekiyu-kei seibun; “petroleum-based ingredients”) that may dry out the skin further in colder months. If you’re sensitive to these, look for products labeled オーガニック (ōganikku; “organic”) or オイルイン (oiru in; “oil-in”) for gentler, more nourishing formulas. These organic beauty stores offer a wide range of natural Japanese and imported products.

If you have very dry or sensitive skin, you should probably also choose products labeled:

• アルコール［エタノール］フリー (arukōru [etanōru] furī; “alcohol [ethanol]-free”)
• 無香料 (mukōryō; “fragrance-free”)
• 無着色 (muchakushoku; “coloring-free”)

For more skin care recommendations, explore our various articles for skincare tailored to your specific skin type.

3. Exfoliate But Don’t Scrub

© Photo by iStock: Valeriia Mitriakova

We often forget to help our skin slough off dead cells in the winter, particularly on our hands and feet. To truly maximize the effectiveness of your moisturizing routine, make sure a buildup of dead skin cells doesn’t block the areas you’re applying extra hydration to. This is why gentle exfoliation, about once or twice a week on the face, body, hands and feet, is so important.

When exfoliating, remember that friction can easily irritate sensitive skin in winter. Rubbing too hard puts unnecessary strain on the skin, accelerates dryness and weakens the barrier function, which can lead to rough or flaky patches. Any time you touch your skin, whether you’re cleansing, exfoliating or applying skincare, handle it as gently as you would a soft piece of tofu.

Choose an exfoliating mask or cream explicitly designed for the face, as these formulas are milder and better suited for colder months when your skin is more vulnerable.

Goodbye Keana’s baking soda wash strikes just the right balance between “scratching my face off” and “ooh, my pores are so clean.” However, if we’re recommending just one, opt for Cure Natural Aqua Gel for its proven gentle exfoliation and strong reputation in the J-beauty world.

Use it once or twice a week, depending on your skin sensitivity, and then follow immediately with the moisturizing routine above. You’ll feel noticeably smoother and refreshed—just in time for the new year.

4. Cover Up & Protect Your Skin

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Get into the habit of wearing gloves, scarves and hats to protect your skin from wind, rain and even snow. When choosing what to wear overall, opt for materials that don’t irritate the skin and reduce friction, which helps prevent dryness and other skin problems.

Friction and static electricity can damage the 角質層 (kakushitsu-sō; “outermost skin layer”), or the stratum corneum, which is the protective barrier that keeps moisture in and harmful substances out. Soft, natural fabrics like cotton, silk or baby alpaca will feel gentle against the skin. They’re also the best choice for items that come into direct contact with your skin, such as masks or underwear.

Winter SPF Is Crucial!

Don’t forget to continue your usual sun protection routine even in the colder months. Winter sunshine can be just as damaging—if not more—than the summer sun. Skiers and snowboarders beware: Reflection from those icy slopes can be significantly worse than simply being out and about in the city, so a waterproof SPF 50+ sunscreen is highly recommended.

As for clothing recommendations, we recently introduced a list of sustainable fashion brands in Japan that use natural materials, so be sure to check that out as well.

5. Humidify Your Home

© Photo by iStock: Toru Kimura

Winter heating can make indoor air painfully dry, which dries out your skin and hair faster than you’d think. Using a humidifier or essential oil diffuser is an easy way to add moisture back into the air. It will not only keep your skin soft and vibrant, but it may also help you avoid getting sick. Have a partner who snores? Humidity may also be the solution to that particular problem as well.

Aim for a room humidity of 40 to 60 percent. Low humidity can dry out your skin, while excessive moisture can cause sweat, disrupt your skin’s natural balance and even encourage mold growth. On that note, you’ll also want to keep your home temperature around 20 to 25 degrees Celsius, as being too cold can slow blood circulation, and being too hot can trigger excess oil production.

If you’re currently low on funds and can’t afford a whole new machine, there are also some very simple natural ways to boost humidity in your home:

• Dry your towels and laundry indoors: Ensure there is sufficient space for air to circulate, and consider using an antibacterial detergent for indoor use to help prevent odors.
• After bathing, leave the bathroom door open to let the extra steam flow into the room: Be mindful of condensation or mold. You may also want to skip this one in terms of safety if you have any small children.
• Have nabe (hot pot) for breakfast, lunch and dinner: Having a pot of nabe simmering will naturally release some moisture into the air; a herbal simmer pot works just as well, too!

6. Stay Hydrated

© Photo by iStock: Peggy Cheung

During the winter months, it’s easy to forget to drink enough fluids as we opt for plenty of warm drinks like cocoa, coffee and tea. Remember that your skin needs to be hydrated from the inside out, so carry a water bottle with you wherever you go.

Not sure how much water you should drink per day? According to Dr. Sawako Hibino, a physician and dermatologist, as well as the general director of Sawako Clinic x YS, “you should ideally drink around one and a half to two liters per day, but the specific amount varies depending on your age and weight.”

Here’s how to calculate it:

Your Weight (kg) x (*) = Daily fluid requirement (mL)
*Under 30 years old: 40mL; 30-55 years old: 35mL; 56 years old or older: 30mL

For example, if you’re in your 20s and weigh around 60kg (60kg x 40mL), you’ll need to drink around 2,400mL. A 40-year-old at the same weight (60kg x 35mL) would need 2,100mL, and someone in their 60s at the same weight will only need 1,800mL.

If that sounds like a lot, keep in mind that the amount also includes fluids you get from food, so you don’t necessarily need to drink the whole amount in water. If you prefer hot beverages, opt for green tea or, even better, matcha, as it’s high in catechins, which are naturally occurring antioxidants that also possess anti-inflammatory and anticancer properties.

Try to consume as much of the fluids in the morning and during the first half of your day, as this is the body’s prime time for detoxification and fluid elimination.

7. Take In The Right Nutrients

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Eating well during winter isn’t just about staying healthy; it’s one of the best ways to keep your skin glowing from the inside out. A solid winter skincare routine should really start on your plate, and, luckily, Japan has so many meals that naturally incorporate many nutrient-dense ingredients.

Ever wondered how so many people, especially elderly women, in Japan tend to have such young, healthy-looking skin? If you ask them their secret, many would advise that it all begins with their diet.

From seasonal produce at your local supermarket to traditional staple Japanese superfoods like natto, miso, seaweed, tofu and a wide range of fresh winter vegetables, everyday meals here are built around balance and variety. To keep your skin hydrated and resilient, make sure you’re getting the proper nutrients throughout the season.

Here are the key vitamins to focus on and what to eat to get them naturally:

Vitamin A

Helps protect the skin and mucous membranes.

• What to eat: liver, unagi (eel), egg yolks, kabocha (Japanese pumpkin), spinach, carrots, sweet potato and other green and yellow vegetables

Vitamin E

Prevents lipid oxidation and supports smoother, more supple skin.

• What to eat: almonds, sunflower seeds and other nuts, vegetable and sesame oil, avocado, spinach, salmon and mackerel

Vitamin B2

Supports healthy skin cell turnover.

• What to eat: liver, natto, eggs, skim milk or yogurt, liver, wakame, nori, shiitake mushrooms, soba (buckwheat) noodles

Vitamin C

Essential for collagen production and overall skin strength.

• What to eat: persimmons, lemons, mandarin oranges, yuzu, strawberries, kiwis, broccoli, bell peppers, daikon and other greens and yellow vegetables

Don’t Forget Protein!

Think of protein as your skin’s construction team—constantly repairing, rebuilding and supporting the structure that keeps everything smooth, firm and resilient. Since our bodies are composed of roughly 20 percent protein, it plays a significant role in maintaining healthy skin.

It supports collagen production, strengthens the skin’s natural barrier and helps your complexion bounce back from dryness and external irritation.

If you read our summer feature on natsubate (summer fatigue), you’ll recall how different ingredients can warm or cool the body according to Eastern holistic nutrition principles. In winter, warming—or yang—foods take center stage.

Most protein sources like fish, meat and soy-based dishes fall into this category, helping keep your circulation flowing. Better circulation means your skin gets the nutrients it needs to stay supple, not flaky.

• What to eat: Fish, chicken, pork, tofu, eggs, miso, edamame, mackerel, whitebait, soy milk

If your schedule is packed (and let’s be honest, whose isn’t?), you may not always hit every nutrient naturally. In that case, adding supplements or daily vitamins can help fill in the gaps—preferably as a last resort, though.

8. Take Advantage Of Japan’s Winter Beauty Gadgets

© Photo by ATEX

From mini steamers to heated insoles, these innovative tools in Japan don’t just keep you cozy—they actively support circulation, boost hydration and help your skincare products work harder. Think of it as giving your skin a warm hug from the inside out. Even better? Many of these gadgets are affordable, easy to use at home and feel very luxurious after a long, chilly day.

We actually have an article that lists a variety of unique Japanese goods to warm you up this winter, so be sure to check it out. And if you’re after even weirder yet wonderful Japanese beauty gadgets, we have those covered too.

9. Get Your Beauty Rest

© Photo by iStock: Satoshi-K

Of all the winter skincare tips, this one might be the easiest to overlook: good sleep is genuinely one of the best beauty treatments you can give yourself. When you sleep well, your body releases growth hormone, which supports healthy cell turnover—essentially helping your skin repair, renew and stay resilient.

When you don’t get enough rest, cortisol can rise, disrupting the turnover of your skin’s protective outer layer. This can reduce sebum production, weaken the skin barrier and leave your complexion looking dull or irritated.

And like some other tips on this list, this advice isn’t unique to Japan either. Japan does, however, make it easier to put into practice with various products, similar to the ones mentioned above, designed for nighttime relaxation. You’ll find a huge range of fun and genuinely effective sleep-supporting products at most variety shops and drug stores for a heavenly night’s sleep.

Aim for seven to eight hours of restful sleep to improve blood circulation and promote skin regeneration.

10. Time To Relax (& Maybe Get A Beauty Treatment)

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Relaxation isn’t just a luxury; it’s one of the most underrated essentials for healthy skin. When you’re stressed, your body produces more cortisol, which can slow down cell turnover, weaken the skin barrier and make dryness even worse. Taking time to decompress can have a visible, almost immediate effect on how your skin feels and looks.

Begin with simple, at-home habits that naturally help your body unwind, allowing your nervous system and complexion to reset:

• A warm bath before bed (remember—38 to 40 degrees for 10 minutes)
• Gentle stretching or yoga
• Deep breathing exercises
• Using some Japanese essential oils
• Sipping a herbal tea
• Five quiet minutes with your phone on airplane mode

Truly Treat Yourself

If you want to take it one step further, winter is an ideal time to consider a professional beauty treatment. Of course, it’s completely optional, but a session at a salon can help revive dull, dehydrated skin while giving you the kind of deep relaxation that’s hard to replicate at home. Plus, letting someone else massage away the tension while applying hydrating masks and warm towels is a pretty blissful way to spend an afternoon during the cold winter season.

Beauty salons across Japan offer special winter menus designed to combat seasonal dryness, from moisture-rich facials to aromatherapy treatments. If you’re curious to try one, check out our list of the best beauty salons in Tokyo, or try a Japanese beauty booking app like Hot Pepper Beauty or Rakuten Beauty to book something nationwide.

We hope you can keep your skin happy, hydrated and radiant all season long. Ready to put these tips into action? Start small by trying one ritual today and see the difference for yourself!

This article, originally by Emi Schemmer, has been updated with additional information by The Savvy Team for 2025.

Double cleansing might seem like a 21st-century TikTok trend, but it has actually been practiced by women in Japan and Korea since the 1300s. The ritual was later perfected by Geisha, who relied on it to maintain their beautiful skin beneath layers of traditional makeup.

Their method involved two steps: first, using oil to break down the thick makeup, then following with a gentle rice-bran wash to remove any residue. It was (and continues to be) of the utmost importance for these women to be able to maintain their heavy makeup routine without it having adverse effects on their skin condition.

The technique doesn’t require any fancy products or expensive equipment, but it can result in beautifully radiant skin. Continue reading to discover the top Japanese skincare products for double cleansing and learn how to incorporate this technique into your routine.

What Is Double Cleansing?

© Photo by iStock: AleksandarNakic

Double cleansing is a skincare technique where, instead of simply washing your face quickly in the evening, you use both oil-based and water-based cleansers to achieve clean and mochi-soft skin. The two-step cleansing style effectively cleanses your skin of all makeup residue, dirt and excess oil, eliminating the need for harsh chemicals or scrubbing.

This should be the first step of your evening skincare routine, which, with the right products and the proper application, will leave your skin feeling fresh, soft and radiant.

Step One: Oil Cleansing

One of the most essential qualities of makeup and facial SPF is that they need to be somewhat waterproof in order to withstand sweat, rain and the general wear of a twelve-hour day. To achieve this, these products are formulated so that they do not break down just in water. That’s why using an oil-based cleanser as your first step is so essential: it removes heavy product on the skin without you having to scrub and potentially irritate your face.

Step Two: Water-Based Wash

Even after washing away your oil-based cleanser, you may still notice a slight slick or residue on your skin. That’s where the water-based face wash comes in. This second cleansing step works to clean your skin of any buildup, oil-resistant product or oil-cleanser residue for perfectly clean skin. Skip this step, and you risk blocked pores and even breakouts.

Double Cleansing For Sensitive Skin

With sensitive skin, every added product can pose a risk of irritation or reaction, but what’s more concerning is the impact of leaving product buildup on your skin overnight. For a sensitive-skin-friendly routine, look for cleansing products with simple ingredients, avoiding those that contain exfoliating agents.

Budget

Curel Makeup Cleansing Oil | ¥1,650 for 150ml

Curel Moisturizing Foam Cleanser | ¥2,090 for 200g

Mid-Tier

FANCL Mild Cleansing Oil | ¥1,870 for 120ml

d Program Essence-In Cleansing Foam | ¥2,090 for 120g

Luxury

DAMDAM Silk Rice Cleansing Oil | ¥5,830 for 150ml

b.glen Clay Wash | ¥4,290 for 150g

Double Cleansing For Dry Skin

For individuals with dry skin, cleansing can be a daunting skincare step that strips away natural oils, leaving the face feeling tight and uncomfortable. However, with the right products, double cleansing can actually help moisturise the skin. Prioritize ingredients like ヒアルロン酸 (hiaruron san; “hyaluronic acid”), which helps hydrate while cleansing, and スクアラン (sukuaran; “squalane”), which encourages the skin to retain moisture.

Budget

Kose Softymo Speedy Cleansing Oil | ¥768 for 240ml

Hada Labo Gokujyun Hyaluronic Acid Face Wash | ¥660 for 160ml

Mid-Tier

DHC Cleansing Oil | ¥2,450 for 200ml

Sekkisei Brightening Cream Wash | ¥2,530 for 130g

Luxury

Shu Uemura Ultime8 Sublime Beauty Cleansing Oil | ¥15,400 for 450ml

Clé de Peau Mousse Nettoyante Clarifiante | ¥7,260 for 140g

Double Cleansing For Oily Skin

If you have oily skin, you may be tempted to avoid oil-based products altogether. It might seem counterintuitive, but the double cleanse has the potential to better control your skin’s oil production by removing excess oil but not stripping what is essential. It’s also vital to limit oil buildup that can make pores appear larger and lead to breakouts.

Budget

Matsukiyo Cleansing Oil | ¥598 for 250ml

Momopuri Moist Cleansing Face Wash | ¥880 for 150g

Mid-Tier

Clayge Cleansing Balm Black | ¥1,760 for 95g

Dr. K Medicated Clear Cleansing Gel | ¥3,850 for 150g

Luxury

Sensai UTM The Cleansing Oil | ¥14,850 for 150ml

Shiseido Clarifying Cleansing Foam | ¥4,620 for 125g

Double Cleansing For Acne-Prone Skin

It’s well known that a proper cleansing routine is essential for preventing acne breakouts, and implementing the double cleanse can really help control your skin. We recommend products containing ingredients such as サリチル酸 (sarichiru san; “salicylic acid”) to gently exfoliate and unclog pores, and トコフェロール (tokoferouru; “tocopherol”) to aid in the healing of acne scars.

Budget

Keana Nadeshiko Baking Soda Cleansing Gel | ¥1,100 for 100g

DHC Medicated Acne Control Fresh Foaming Wash | ¥860 for 130g

Mid-Tier

&honey Cleansing Balm Clear | ¥1,980 for 90g

MAY Jelly Cleansing Wash | ¥1,980 for 200g

Luxury

Shiseido BAUM Cleansing Oil | ¥4,400 for 180ml

SK-II Facial Treatment Cleanser | ¥8,800 for 120g

The Art Of Japanese Skincare

© Photo by iStock: ilbusca

Unlike Western skincare practices, Japanese products and techniques are designed with a focus on balance and gentleness. Generally, J-beauty products are less about active ingredients and dramatic results, and are designed to work with your skin in its current condition, supporting it for long-term beauty and radiance.

Everyone’s skin is different, and the exact same product will likely work differently on two people, even if they have the same skin type. The key is to introduce new skincare steps carefully and one at a time. 

If you are trying out the double cleanse for the first time, take care to limit other new products and techniques for at least a month. Skin time to adjust, with the real benefits of the double cleanse technique showing across months and years, not hours or days.

What products do you use in your double cleansing routine?

The first thing to understand about the skin’s pores is that they don’t actually shrink or grow. Their size is pre-determined by genetics. However, by using the proper skincare, you can make them appear smaller. J-beauty is renowned for its gentle approach to skincare. While this is true, it doesn’t mean there aren’t amazingly effective products that utilize active ingredients to produce noticeable skin improvements. In this Savvy guide, we’re sharing 21 of the best Japanese skincare products to minimize pores, as well as which ingredients to look out for and avoid in order to combat enlarged pores.

The Right Ingredients For Minimizing Pores

© Photo by iStock: Marina Demeshko

When using skincare to minimize the appearance of pores, the goal is to avoid irritation and inflammation and instead promote skin elasticity and hydration for a more plump and smooth complexion.

Using the wrong ingredients can cause excess oil production and clogged pores, which can draw attention to them and make your pores appear larger. So you know what to look for in a product yourself, here are the dos and don’ts of pore-minimizing ingredients:

Pore Minimizing Ingredient Dos

• BHA, AHA, PHA: These are chemical exfoliants that will keep pores clear and reduce skin congestion. Good ones to look for are the BHA salicylic acid (サリチル酸); AHAs like lactic acid (乳酸) and citric acid (クエン酸); and PHA gluconolactone (グルコノラクトン)
• ナイアシンアミド (naiashinamido; “niacinimide”): Also known as vitamin B3 (ビタミンB3), Niacinimide regulates oil production and helps you get a smoother skin texture.
• レチノール (rechinouru; “retinol”): A form of vitamin A (ビタミンA) that increases cell turnover to improve overall texture, as well as regulates sebum and helps to fight acne.
• アゼライン酸 (azerain san; “azelaic acid”): This acid has antibacterial properties, gently unclogs pores and reduces inflammation.

Pore Minimizing Ingredient Don’ts

• Comedogenic Oils: Things like coconut oil (ココナッツオイル) and cocoa butter (ココアバター) that are more likely to clog pores by trapping debris in the skin and causing buildup.
• アルコール (arukoru; “alcohol”): Products with alcohol can strip the skin’s natural oils, causing an increase in oil production while dehydrating skin. Common ones to avoid are ethanol (エタノール), isopropyl alcohol (イソプロピルアルコール) and alcohol denat (変性アルコール).
• 香料 (kouryou; “fragrance”): A common irritant that can result in inflammation and even breakouts. Watch out for things like linalool (リナロール), citronellol (シトロネロール) and geraniol (ゲラニオール).

Best Japanese Skincare Products To Minimize Pores

Cleansing Oil

Implementing a cleansing oil before a face wash is known as a “double cleanse” and is used to remove impurities from the skin effectively. A cleansing oil, in particular, is excellent for breaking down makeup and sunscreen, ensuring that no residue or debris is trapped in your pores.

Budget Recommendation: BCL Cleansing Research Oil Cleansing Pore Clear | ¥1,100 for 200ml

Mid Tier Recommendation: DHC Deep Cleansing Oil | ¥2,450 for 200ml

Luxury Recommendation: Shiseido Perfect Cleansing Oil | ¥4,070 for 180ml

Face Wash

The second step of the double cleanse is to use a water-based cleanser to wash away sweat, dirt and any trace of the cleansing oil. Although it may be tempting to use a stripping face wash to remove all natural oil, we recommend opting for a gentler option. This will prevent your skin from overcompensating for its oil production, leaving you with a fresh face ready for the next step in your skincare routine.

Budget Recommendation: Melano CC Deep Clear Enzyme Face Wash | ¥600 for 130g

Mid Tier Recommendation: Ishizawa Lab Keana Nadeshiko Baking Soda Scrub Wash | ¥1,320 for 100g

Luxury Recommendation: DAMDAM Tokyo Nomad’s Cream | ¥4,950 for 150g

Toner

Japanese toners are somewhat different from what is considered a toner in the West. They are used to hydrate the skin, typically featuring very lightweight formulas that are perfect for more oily complexions. They keep skin plump and well-hydrated, making pores look smaller due to the surrounding skin being smoother and more elastic.

Budget Recommendation: Hada Labo Gokujun Premium Hyaluronic Emulsion | ¥855 for 140ml

Mid Tier Recommendation: Hokuroku Sousui Oil Controlling Toner | ¥1,850 for 110ml

Luxury Recommendation: SK-II Facial Treatment Clear Lotion | ¥10,450 for 160ml

Serum

Japanese toners are the perfect prep for applying active ingredients found in serums. Look for things like Niacinimide, retinol and azelaic acid, but don’t overdo it. Using too many active ingredients can damage the skin barrier, cause breakouts, and make pores look larger and inflamed, especially if you have sensitive skin.

We recommend using only one or two potent actives in your routine, remembering that retinol should be used at night and paired with a morning facial SPF.

Budget Recommendation: Kracie Hadabisei Medicated Brightening Serum | ¥960 for 30ml

Mid Tier Recommendation: KISOCare 15% Azelaic Acid Serum | ¥2,250 for 30ml

Luxury Recommendation: SK-II GenOptics Aura Essence | ¥22,000 for 30ml

Moisturizer

A moisturizer is important for more than just hydration. It works to lock in the serum and increase effectiveness, as well as actually balancing oil production as dry skin causes excess sebum that clogs and stretches pores. For oily complexions, a gel formula is best, while a richer cream or emollient is more suitable for dry skin.

Budget Recommendation: Naturie Hatomugi Skin Conditioning Gel | ¥990 for 180g

Mid Tier Recommendation: M-mark Amino Acid Moisturizing Lotion | ¥1,936 for 150ml

Luxury Recommendation: DAMDAM Mochi Mochi Luminous Cream | ¥9,540 for 50g

SPF

Probably the most crucial daytime skincare step is facial SPF. Without protection, UV rays break down the skin’s elastin and collagen, causing the skin to sag and pores to lose support (and appear larger). Finding the right sunscreen is critical, as many can be overly irritating or oily on the skin.

Budget Recommendation: Hada Labo UV White Gel Moisturizer SPF | ¥1,250 for 90g

Mid Tier Recommendation: Anessa Perfect UV Sunscreen Skincare Milk SPF | ¥3,050 for 60ml

Luxury Recommendation: Shiseido Perfect Sun Protector Lotion SPF | ¥6,600 for 50ml

Masks

Face masks are amazing for focusing on a particular skincare ingredient or result, and maximizing its effectiveness. When it comes to Japanese skincare products to minimize pores, look for masks designed to repair the skin barrier, soothe and lightly exfoliate.

Budget Recommendation: Lululun Hydra V Mask | ¥770 for 7 masks

Mid Tier Recommendation: Snidel Beauty Smoothing Sheet Mask | ¥2,420 for 3 masks

Luxury Recommendation: The Ginza Treatment Facial Mask | ¥22,000 for 6 masks

Finding Your Perfect Skincare Routine

Remember, every person’s skin is different. What works for one person might not work for another, and so finding the right Japanese skincare products to minimize pores can take some trial and error. The key is to introduce products one at a time and pay attention to what works best for your individual skin type.

With so many skincare ingredients, treatments and innovations around, it can be difficult to separate good marketing from great anti-aging products. Luckily, when it comes to skincare that delivers real, visible anti-aging results, Japan has long been ahead of the curve.

In this Savvy guide, we’ve rounded up the best 16 Japanese anti-aging skincare products that deliver on results. These products are designed to smooth fine lines, firm sagging skin and plump up skin for a more youthful complexion.

Anti-Aging Ingredients To Look Out For

© Photo by iStock: Mariya Borisova

While everyone’s skin and needs are different, here are the ingredients proven to help reduce signs of aging:

• Niacinimide: A form of vitamin B3 that strengthens the skin barrier, stimulates collagen production in the skin and improves skin elasticity.
• Hyaluronic Acid: A humectant ingredient that helps draw moisture into the skin, plumping it and reducing the appearance of fine lines and wrinkles.
• Ascorbic Acid: Otherwise known as pure vitamin C, ascorbic acid improves dark spots, blocks UV from darkening the skin, and builds and regulates collagen. It is best used in the morning with SPF.
• Retinol: A form of vitamin A that promotes collagen production, cell turnover, and the formation of new blood vessels. Should be applied at night with SPF worn during the day.
• Tocopherol: Also known as vitamin E, tocopherol is an antioxidant that keeps natural skin lipids healthy and stabilizes and increases the effectiveness of vitamin C.
• AHA (Alpha Hydroxy Acid): A chemical exfoliant that removes dead skin cells and helps the skin to create ceramides for a smoother appearing skin surface

Cleanser

Budget: Senka Perfect Whip Collagen Cleanser

A gentle cleanser containing collagen water, which removes makeup and oil without irritating the skin.

• Price: ¥658 for 120ml

Luxury: Sekkisei Miyabi Ultimate Facial Wash

A luxurious cleanser formulated with natural Japanese ingredients to moisturize the skin while gently removing keratin and oxidized sebum.

• Price: ¥5,500 for 200ml

Toner

Budget: Sana Nameraka Honpo Medicated-Wrinkle Lotion Toner

A hydrating toner containing niacinimide and retinol to firm the skin while improving the skin barrier, elasticity and texture.

• Price: ¥1,210 for 200ml

Luxury: SKII Facial Treatment Clear Lotion Toner

This is an AHA toner that gently exfoliates the skin using lactic acid, malic acid and galactomyces ferment filtrate, alongside highly moisturizing ingredients.

• Price: ¥10,450 for 160ml

Day Serum

Budget: Melano CC Medicated Premium Serum

A serum that combines a high dose of ascorbic acid (vitamin C) with vitamin E to reduce dark spots and regulate the skin’s natural collagen.

• Price: ¥1,359 for 20ml

Luxury: Decorte Liposome Advanced Repair Serum

Formulated with an abundance of anti-aging ingredients, including the antioxidant tocopherol, hydrolyzed hyaluronic acid for hydration, and ceramide Ng, which strengthens the skin barrier.

• Price: ¥12,650 for 50ml

Night Serum

Budget: KISOCare 2% Retinol Serum

A serum with a high retinol concentration reduces the appearance of fine lines and increases cell turnover. If you are new to retinol, start with the 0.1% serum and work up to a stronger product.

• Price: ¥3,163 for 20ml

Luxury: Shiseido Benefiance Wrinkle Smoothing Contour Serum

A beautifully formulated night serum which uses anti-aging ingredients like vitamin C, vitamin A and retinol, as well as including caffeine for an immediate plumping effect.

• Price: ¥14,850 for 30ml

Eye Cream

Budget: Sana Soy Milk Wrinkle Care Eye Cream

The soy milk line strengthens skin, reduces pigmentation, and even promotes collagen. The eye cream contains retinol to minimize fine lines.

Formulated with retinol to reduce fine lines

• Price: ¥1,100 for 220g

Luxury: Shiseido Benefiance Wrinkle Smoothing Eye Cream

Uniquely formulated with carnosine (an amino acid-based peptide), which directly fights DNA damage and protects natural skin proteins.

• Price: ¥7,150 for 15g

Essence

Budget: Kosé Moisture Mild White Wrinkle Care Essence Lotion

A brightening essence used for moisturizing the skin while reducing signs of aging, thanks to the copper tripeptide-1, which improves skin elasticity and healthy collagen production.

• Price: ¥1,400 for 230ml

Luxury: Grace One Wrinkle Care White Moist Essence

Uniquely formulated with three types of collagen to strengthen the skin while moisturizing it with hyaluronic acid.

• Price: ¥3,300 for 180ml

Moisturizer

Budget: Hada Labo Gokujyun Anti-Aging Wrinkle Cream

A cult favorite anti-aging wrinkle cream which moisturizes with hyaluronic acid, vitamin E and niacinamide, as well as BHA for antioxidant properties.

• Price: ¥990 for 50ml

Luxury: Sensai A.S. Cream

A rich anti-aging cream formulated with real hydrolyzed silk for a luxuriously soft feeling on the skin. It includes niacinamide and tocopherol for elastic skin.

• Price: ¥20,900 for 40ml

SPF

Budget: Koi-Gokujyun UV White Gel

A moisturizer with the Koi-Gokujyun anti-aging properties with sun screen protection of SPF50+ PA++++.

• Price: ¥2,100 for 90g

Luxury: Orbis Wrinkle Bright UV Protector SPF 50+

A skincare sun screen hybrid with a high dose of niacinamides to reduce the appearance of fine lines while protecting skin from both UVA and UVB rays.

• Price: ¥3,850 for 50g

Face Mask

Budget: Lululun Precious Face Mask Balance

A popular uber-moisturizing face mask packed with ceramides and AHA for light exfoliation and skin barrier protection.

• Price: ¥1,980 for 32 masks

Luxury: Shiseido Benefiance Pure Retinol Intensive Revitalizing Face Mask

A retinol face mask which uses ginseng extract to even out skin tone, hydrate and reduce facial redness.

• Price: ¥14,190 for six masks

Want More Anti-Aging Tips?

Check out our complete guide to anti-aging skincare in Japan, including tips from a leading Japanese dermatologist, to make the most of your new Japanese anti-aging products.

Japan’s scenic landscape is more than just a treat for the eyes. It’s also the source of natural Japanese skincare ingredients—a rich variety of botanicals that give J-beauty its uniquely effective and gentle touch. These natural ingredients are used in products for the face, hair and body.

Many of these fruits, herbs and roots have been trusted for centuries in geisha skincare routines or used in kampo (traditional Japanese medicine). Now, paired with modern skincare science, they appear in essences, sunscreens, lotions and more—promoting luminous, balanced and healthy skin.

Ready to meet the Japanese botanicals and superfoods your skin will thank you for? Let’s dive into the world of natural Japanese skincare ingredients, with our Savvy product recommendations for each.

1. Hatomugi (鳩麦)

© Photo by iStock: karimitsu

Hatomugi is a tropical grass native to East Asia, known in English as Job’s Tears or Chinese pearl barley. The natural skincare ingredient boasts incredible beauty benefits, such as skin conditioning, reducing inflammation and strengthening the skin barrier.

Hatomugi Skincare Recommendations

• Naturie Hatomugi Skin Conditioner | ¥748 for 500ml
• Hada Labo Shirojyun White Moisturizing Lotion | ¥808 for 170ml
• Meishoku Brilliant Colors Whitening Eye Cream | ¥1,089 for 33g

2. Sake (日本酒)

© Photo by iStock: shironagasukujira

Typically thought of as a delicious alcoholic drink, sake is also an amazing skincare ingredient due to its fermented properties. The koji (rice mold enzymes) within sake are excellent exfoliants, with the naturally occurring amino acids and niacinamide working to hydrate and brighten the skin.

Sake Skincare Recommendations

• Kikumasamune Sake Cleansing Gel | ¥990 for 500ml
• Hakutsuru Moisturizing Sake Cosmetics Medicinal Gel Cream | ¥1,980 for 100g
• Mitomo Elastic Japan Sake Serum | ¥1,980 for 50ml

3. Green Tea (緑茶)

© Photo by iStock: kuppa_rock

Green tea and matcha are filled with powerful antioxidants that help calm and nourish your skin. You can receive these skin benefits by drinking green tea or applying it topically in skincare, usually in the form of camellia sinensis leaf extract. Green tea products are particularly great for oil and shine control due to the tannins in the tea, which can reduce sebum and tighten pores.

Green Tea Skincare Recommendations

• Melty Cream Lip Balm | ¥495 for 2.4g
• KISOCare 15% Azelaic Acid Serum | ¥2,254 for 30ml
• Anessa Perfect UV Sunscreen | ¥2,508 for 90g

4. Shiso Leaf (しそ)

© Photo by iStock: karinsasaki

The Japanese herb, shiso, is a superhero when it comes to soothing sensitive skin. It provides wonderful hydration and brightening to skincare products, while also serving as a natural anti-inflammatory ingredient to combat redness and reduce irritation.

Shiso Leaf Skincare Recommendations

• Lululun Precious Clear Mask | ¥528 for a pack of seven masks
• DamDam Shiso Body Wash | ¥2,970 for 300ml
• Sensai Silk Peeling Powder | ¥8,690 for 40g

5. Rice Bran (米ぬか)

© Photo by iStock: Promo_Link

Rice bran (or komenuka in Japanese) has been a Japanese beauty secret for centuries. Japanese rice farmers noticed how soft their hands became when working with rice bran, which soon led to its inclusion in moisturizing and anti-aging skincare products.

Rice Bran Skincare Recommendations

• Nadeshiko Sheet Masks | ¥715 for a pack of 10 masks
• Kosé Maihada Skin Moisture UV Essence | ¥3,300 for 40g
• DAMDAM Silk Rice Makeup-Removing Cleansing Oil | ¥5,830 for 150ml

6. Kudzu Root (葛根)

© Photo by iStock: chengyuzheng

Commonly used in traditional Japanese medicine, kudzu root (or Pueraria lobata root) is high in natural plant estrogen called phytoestrogens. The plant extract is best for mature skin and is used in J-beauty for skin firming and reducing signs of aging.

Kudzu Root Skincare Recommendations

• Tout Vert Skin Peeling Lotion | ¥2,650 for 100ml
• Direia To Stem Express The Gel | ¥4,675 for 50g
• Mirari Treatment Moisture Cream | ¥5,060 for 52ml

7. Yuzu (柚子)

© Photo by iStock: manbo-photo

Although slowly growing in popularity in the West, yuzu has always been a Japanese household favorite. When it comes to skincare, the citrus fruit is packed full of vitamin C and natural ceramides, which help boost radiance, improve skin elasticity and protect the skin barrier.

Yuzu Skincare Recommendations

• Meishoku Brilliant Colors DET Clear Bright & Peel Peeling Jelly | ¥970 for 180ml
• Matsuyama M-Mark Yuzu Body Lotion | ¥1,727 for 300ml
• Shu Uemura Botanicoil Gentle Amino Cleansing Foam | ¥6,270 for 125ml

8. Soybeans (大豆)

© Photo by iStock: years

Soybeans are a nutrient-dense ingredient that is just as good for skincare as they are for eating. Uniquely packed with protein and isoflavones, soybeans can help strengthen skin, reduce pigmentation and even promote collagen production for firm and glowing skin.

Soybean Skincare Recommendations

• Sana Namerake Honpo Soy Milk Eye Cream | ¥808 for 20g
• Matsuyama Hadauru Moisturizing Milky Lotion | ¥1,606 for 95ml
• Pola White Shot LX Lotion | ¥12,100 for 150ml

9. Gagome Kelp (ガゴメ昆布)

© Photo by iStock: y-studio

A Japanese seaweed native to Hokkaido, gagome kelp (or kombu in Japanese) is revered for its unique bioactive compounds that create an extremely sticky texture. These compounds also give the kelp the ability to deeply hydrate and nourish skin with additional anti-inflammatory properties.

Gagome Kelp Skincare Recommendations

• Nebaneba Honpo Gagome Moisturizing Lotion | ¥3,080 for 200ml
• Shiro Gagome Kelp Beauty Essence | ¥6,270 for 60ml
• Predia Spa et Mer G-Serum | ¥6,600 for 40ml

10. Wakame Seaweed (わかめ)

© Photo by iStock: Nungning20

Wakame seaweed isn’t only great in soups, it’s also extremely beneficial for the skin. This natural Japanese skincare ingredient contains polysaccharides for advanced moisture absorption, minerals to improve circulation and omega fatty acids to help the skin barrier.

Wakame Seaweed Recommendations

• LuluLun Pure Face Mask | ¥440 for a pack of seven face masks
• Albion Excia Cleansing Cream | ¥6,600 for 150g
• Mikimoto Moon Pearl Recover Essence | ¥15,400 for 40ml

11. Tsubaki Oil (椿油)

© Photo by iStock: shironagasukujira

Tsubaki oil, derived from the Japanese camellia tree, has a history of use by geishas and samurai due to its moisturizing and skin-smoothing properties. It is distinctive for its composition, which is very similar to the oil found in our skin. Thanks to ingredients like oleic acid, plant collagen and squalene, tsubaki oil leaves hair and skin smooth and luminous without an oily finish.

Tsubaki Oil Skincare Recommendations

• Tsubaki Premium Repair Mask Hair Pack | ¥855 for 180g
• Softymo Clear Pro Cleansing Balm Deep Clear | ¥1,452 for 90g
• Oshima Tsubaki Oil | ¥1,800 for 60ml

12. Toki Extract (当帰)

© Photo by iStock: Reimphoto

Found in the angelica plant, toki extract is known for supporting blood circulation. It has roots in traditional Japanese medicine. As a skincare ingredient, it fights dullness and signs of aging by boosting oxygen and nutrient delivery to the skin cells.

Toki Extract Skincare Recommendations

• Cezanne Skin Conditioner | ¥715 for 500ml
• Sekkisei Brightening Lotion | ¥1,485 for 120ml
• Shiseido Intensive WrinkleSpot Treatment | ¥14,740 for 20g

Discovering the power of natural Japanese skincare ingredients is a beautiful way to support healthy, radiant skin, naturally and traditionally. Let your skincare routine reflect the best of J-beauty.

Staying cool during the hot and sticky summer months in Japan is difficult enough without the added complexity of trying to look good while doing it. Luckily, J-beauty has you covered with a huge selection of facial SPF products designed to keep your skin not just protected from harmful UV rays, but also glowier and more beautiful than ever.

From subtle color correction to full coverage foundations, there is a hybrid Japanese SPF makeup product specifically formulated for the job. Keep reading to discover our Savvy recommendations for the best tinted sunscreens, CC creams, BB creams and SPF foundations to cover your skincare needs all summer long.

Best Japanese Tinted Sunscreens

If you want sun protection without sacrificing your skin’s natural glow, tinted sunscreen is the ultimate multitasker. These sheer, skin-blurring formulas even out tone while keeping your face shielded from UV rays.

Budget Recommendation:

Skin Aqua Tone Up UV

A high protection and lightweight SPF that comes in five tint shades to help correct your skin’s undertones, for instance, using mint green to counteract redness. The finish is a barely there tint that leaves a glowing and fresh-faced appearance.

• Protection: SPF 50+, PA++++
• Coverage: Light
• Shade Range: Lavender, Blue, Mint Green, Rose and Latte Beige
• Price: ¥1,100 for 80g

Mid Tier Recommendation:

Primavista Protect Base

An SPF and makeup base hybrid, Primavista’s Protect Base can be used alone or as prep for foundation. The moisturizing formula color corrects, blurs pores and adds a light tint to the skin for an effortlessly clear and bright complexion.

• Protection: SPF 50, PA+++
• Coverage: Light
• Shade Range: Beige, Lavender, Fresh Green, Clear Blue 
• Price: ¥3,800 for 25ml

Luxury Recommendation:

Clé du Peau Crème Tante UV

A beautiful product that combines high UVA and UVB protection with anti-aging technology. Clé du Peau Crème Tante UV richly hydrates skin with a gentle tint in three shades, leaving a radiant finish that isn’t sticky or oily.

• Protection: SPF 50+, PA++++
• Coverage: Light
• Shade Range: Ivory, Ochre, Pink
• Price: ¥9,350 for 30ml

Best Japanese CC Creams

Color-correcting and confidence-boosting, CC creams are your go-to for days when your skin needs a little extra help. They target redness and dullness while giving you a fresh, lightweight finish that lasts.

Budget Recommendation:

Transino Whitening CC Cream

When it comes to J-beauty, whitening actually means brightening, which is exactly what you’ll get with Transino’s CC Cream. It is a quasi-drug product with the active ingredient tranexamic acid, which works to reduce the appearance of overpigmentation and age spots while protecting you from the sun and adding a light tint to the skin.

• Protection: SPF 50+, PA++++
• Coverage: Light
• Shade Range: Multi Beige and Pink Beige
• Price: ¥2,860 for 30g

Mid Tier Recommendation:

Aqua Aqua Organic Treatment CC Cream

Aqua Aqua specializes in skincare that’s made in Japan, organic and soap-free. Its CC cream contains 15 kinds of fruit and vegetable extracts, which work together to moisturize and plump dull skin, adding a slight tint to even out mild discoloration and blemishes.

• Protection: SPF 20, PA++
• Coverage: Light
• Shade Range: Light Pink Beige
• Price: ¥3,060 for 35g

Luxury Recommendation:

SK-II Atmosphere CC Cream

Winner of Cosme’s Best in Beauty BB and CC Cream award, SK-II’s Atmosphere CC Cream brightens, hydrates and firms skin. Uniquely for J-beauty SPF products, it is zinc oxide-free for minimal white cast, and works as a stand-alone skin tint or makeup primer.

• Protection: SPF 50+, PA++++
• Coverage: Light
• Shade Range: White, Rosy Pink and Natural Beige
• Price: ¥9,900 for 30g

Best Japanese BB Creams

Part skincare, part makeup, BB creams do it all—hydration, coverage and SPF—in a single step. They’re great for low-maintenance mornings or when you want that effortless, dewy-skin look with a touch of polish.

Budget Recommendation:

Missha M Pro Cover BB Cream

Missha M Pro Cover BB Cream is a long-lasting BB cream with buildable coverage and an ultra-lightweight feel. It is formulated with hyaluronic acid and eight types of collagen, evening out skin complexion with a natural, dewy finish that is particularly suited for dry skin.

• Protection: SPF42, PA+++
• Coverage: Light to medium
• Shade Range: Light Beige and Medium Beige
• Price: ¥1,650 for 35g

Mid Tier Recommendation:

Sekkisei Bright BB Essence

Sekkisei is renowned for its brightening and complexion-balancing skincare products, and this BB cream is no exception. It uses the same bespoke Sekkisei essence formula with added UVA and UVB protection and makeup coverage for naturally radiant-looking skin.

• Protection: SPF 50+, PA++++
• Coverage: Medium
• Shade Range: Slightly Lighter 01 and Normal Brightness 02
• Price: ¥2,860 for 30g

Luxury Recommendation:

Shiseido Suncare BB for Sports

This BB cream is specifically formulated for long-lasting protection and coverage so that you can have luminous skin on even the most active outdoor days. The BB cream has a natural finish, buildable coverage and is sweat-resistant for 10+ hours of wear time.

• Protection: SPF 50+, PA+++
• Coverage: Light to medium
• Shade Range: Light, Medium and Medium Dark
• Price: ¥4,620 for 30ml

Best Japanese Foundations with SPF

Want more coverage without layering on extra products? These foundations offer a flawless finish with built-in sun protection.

Budget Recommendation:

Majolica Majorca Milky Wrapping Foundation

Majolica Majorca Milky Wrapping Foundation offers buildable coverage with a luminous finish, oil-control and moisturizing ingredients for 12 hours of flawless foundation wear. It is designed for normal to combination skin, with SPF 30 and PA+++ to keep you protected all day long.

• Protection: SPF 30, PA+++
• Coverage: Medium to full
• Shade Range: Beige, Pink Beige and Light Beige
• Price: ¥1,540 for 30g

Mid Tier Recommendation:

Orbis Timeless Fit Foundation UV

Orbis’s Timeless Fit Foundation is a powder foundation perfect for oily prone skin and humid summer days. Miraculously, the product works with the skin’s natural sebum production to control oil and stay in place throughout the day. Despite its medium to buildable coverage, the foundation has a natural finish that looks like your skin but better.

• Protection: SPF 30, PA+++
• Coverage: Medium to full
• Shade Range: Beige Natural 01 and 02, Natural 01, 02 and 03, and Pink Natural 01
• Price: ¥2,310 for 11g

Luxury Recommendation:

Koh Gen Do Aqua Foundation

Koh Gen Do Aqua Foundation is a breathable foundation with high coverage and sun protection, but it feels like nothing on your skin. The formula is rich with moisturizing ingredients, leaving skin naturally bright and with an elegant glow from within.

• Protection: SPF 25, PA++
• Coverage: Medium to full
• Shade Range: Seven shades
• Price: ¥5,060 for 30ml

Great sun protection doesn’t have to come at the expense of a beautiful finish. Japanese tinted sunscreen and the other multitasking heroes above make it easy to stay glowing and protected all summer long.

Tried any of your own favorites? Let us know which Japanese SPF beauty products you swear by in the comments!

Korean skincare is taking the beauty world by storm. Once a niche reserved for Asian beauty enthusiasts, South Korean skincare products are becoming increasingly mainstream, with K-beauty stores opening up in major cities everywhere. Korean products are known for being kind to sensitive skin and prioritising protective sunscreen. What’s more, many brands can boast about being completely cruelty-free.

As South Korea’s neighbor, Japan has been one step ahead in recognizing the appeal of K-beauty. Tokyo’s Shin-Okubo, known as Koreatown, is bursting at the seams with popular Korean skincare goodies. But you don’t have to take a detour all that way to find what you’re looking for. While Koreatown is definitely the place to go for K-pop merchandise or Seoul-style street food, Korean skincare products are available all over Japan.

Not sure where to start? Read on for our guide to 10 Korean skincare brands you can find in Japan, and where to buy them.

Why Is Korean Skincare So Popular?

© Photo by iStock: shockshots korea

You only need to look at the glowing faces of K-pop and K-drama stars to know that South Koreans take their skincare seriously. The goal isn’t just skin that’s free of wrinkles or blemishes—it’s skin so smooth and hydrated that it seems to reflect the light. The look is known as ‘glass skin’, and it’s not just fresh-faced youngsters—even mature Koreans manage to maintain this dewy glow. So what’s behind the magic?

South Korean women spend twice as much of their income on skincare than women in the U.S., and men also invest far more in skincare products than anywhere else. This trend has empowered Korean skincare brands to innovate with formulations and products now replicated around the world. From novel ingredients like snail mucin and salmon sperm collagen to uber-hydrating sheet masks, Korean skincare has a viral, must-have quality. And once you’ve tried K-beauty, you’ll never want to go back. 

Is Korean Skincare Cruelty Free?

K-beauty products have a reputation for being ethical as well as effective. This is thanks to South Korean law, which prohibits testing cosmetics on animals. However, some South Korean skincare brands will make an exception for products sold in mainland China, where animal testing is mandatory for skincare and beauty goods.

For this reason, products which are also available in Chinese stores cannot be considered truly cruelty-free, including the hugely popular Banila Co. Clean It Zero cleansing balm. Information on whether brands do employ animal testing overseas can be hard to come by. However, several well-known brands available in Japan are certified as completely cruelty-free.

10 Korean Skincare Brands You Can Find in Japan

Korean skincare brands are known for promoting skin care as self-care. Their products leave out the harsh cleansing and aggressive anti-aging ingredients favoured in the West, focusing instead on hydration, nourishment and gentle rejuvenation. A growing number of well-known brands are arriving on Japanese store shelves. Here are 10 of the best.

1. Beauty of Joseon

Beauty of Joseon is known for using traditional Korean ingredients, like ginseng and rice water, that have long been revered for their skin-nourishing properties. Their gentle formulations suit most skin types, and their prices will fit any skincare budget. 

• Cruelty Free? Yes
• Star Product: Beauty of Joseon Relief Sun Rice + Probiotics (¥1,750)

2. COSRX

COSRX’s most popular products put buzzy ingredients front and centre. Quite literally in the case of their bee propolis range! But it’s the heavy-duty hydration of their snail mucin essence that users rave about the most. 

• Cruelty Free? Yes
• Star Product: COSRX Advanced Snail 96 Mucin Power Essence (¥1,750)

3. Innisfree

Named after the poem The Lake Isle of Innisfree by W.B. Yeats, the ingredients from this brand come from South Korea’s own isle of beauty, the subtropical Jeju island. Ranges are based on key ingredients such as green tea, cherry blossom and volcanic stone, each one designed for a different skin type.

• Cruelty Free? Yes
• Star Product: Innisfree Green Tea Seed Hyaluronic Serum (¥3,410)

4. Biodance

Biodance’s overnight Real Deep Mask range takes sheet-masking to the next level. While you sleep, these opaque, gel-texture masks will turn clear as they deliver hydrating and plumping ingredients into the skin. You’ll wake up feeling brand new.

• Cruelty Free? Yes
• Star Product: Biodance Bio-Collagen Real Deep Mask (¥2,600)

5. VT Cosmetics

Probably the most widely available K-beauty brand in Japan, VT Cosmetics is known for its CICA range, featuring the soothing ingredient centella asiatica. But their hottest product is the VT Reedle Shot. Described as micro-needling in a bottle, tiny fragments of natural sponge puncture the skin so that the rest of your skincare ingredients can penetrate more deeply. It hurts, but it’s worth it!

• Cruelty Free? Yes
• Star Product: VT Cosmetics Reedle Shot S300 (¥3,750)

6. Mediheal

Mediheal specializes in sheet masks, worn for 15 to 20 minutes to give ingredients time to soak into the skin. Many of their masks are made of stretchy hydrogel, which adheres perfectly to any face shape and boosts their hydrating properties.

• Cruelty Free? Unclear
• Star Product: Mediheal Tea Tree Essential Mask (10 Sheets)(¥1,880)

7. Anua

Anua’s products balance natural and active ingredients for products that work even on sensitive skin. Their Heartleaf 77% Soothing Toner with hyaluronic acid is a favourite of users prone to flare-ups. 

• Cruelty Free? Unclear
• Star Product: Anua Heartleaf 77% Soothing Toner (¥2,650)

8. Skinfood

As the name suggests, Skinfood makes delectable products using ingredients you might find in your kitchen cupboard. Their wash-off masks are extra nourishing, and the Black Sugar Mask can also be used as an exfoliator for a baby-faced glow.

• Cruelty Free? Unclear
• Star Product: Skinfood Black Sugar Mask Wash Off (¥1,800)

9. Ma:nyo

Real K-beauty aficionados know the most effective first step of a Korean skincare routine is a cleansing balm. The formula melts on your skin and dissolves all traces of makeup, sunscreen and sebum. Ma:nyo’s Pure Cleansing Balm is one of the best cruelty-free options available in Japan.

• Cruelty Free? Yes
• Star Product: ma:nyo Pure Cleansing Balm (¥2,640)

10. Medicube

Best known for their high-end beauty devices such as the Age-R Booster Pro, many of Medicube’s products are designed to complement their use. The uniquely textured Collagen Jelly Cream will glide perfectly under your skin-boosting gadget of choice.

• Cruelty Free? Yes
• Star Product: Medicube Collagen Jelly Cream (¥2,970)

Where To Buy Korean Skincare in Japan

© Photo by iStock: Hakase_

Demand for K-beauty products is growing rapidly in Japan, and it’s becoming increasingly easy to find Korean skincare products outside of specialty stores. Here are a few places where you can shop for your next Korean skincare holy grail.

Loft

Lifestyle store Loft is one of the few Japanese chains with areas dedicated to K-beauty. While not signposted as such, you’ll typically find Korean skincare brands grouped together on the shop floor, making it easy to locate and browse for Korean products. They also sell K-beauty devices like the Medicube Age-R Booster Pro Mini.

Don Quixote 

The ubiquitous Donki is probably the best place to get your hands on Korean skincare in Japan outside of Shin-Okubo. The sheer number of products crammed onto shelves means that you might have to look carefully to find any specific products you’re after, but you’ll absolutely be spoilt for choice. 

Drug Stores

K-beauty enthusiasts will be able to spot genuine Korean products mixed in with Japanese dupes and competitors at drug stores like Matsumoto Kiyoshi. VT Cosmetics is one of the easiest brands to find, but as the popularity of K-beauty grows, the range of Korean brands stocked in Japanese drug stores is also expanding.

Convenience Stores

More and more convenience stores like Lawson and 7-Eleven are tapping into consumer demand for K-beauty products. While their selection is limited, they are often a great place to pick up sheet masks, particularly from brands like Anua and Mediheal. 

Online

While there is a wealth of K-beauty to be found in Japan, plenty more celebrated brands and viral products haven’t quite hit Japanese shelves. For a more comprehensive Korean skincare shopping experience, head to online retailers like iHerb, YesStyle and Amazon. 

Have you been shopping for Korean skincare products in Japan? Where did you find the best deals? Let us know in the comments!

Japanese sunscreens are considered to be some of the best in the world, thanks to their innovative UV-A and UV-B filter technology. These sun protection products are known for standardizing much higher SPF and PA protection ratings without ever compromising on texture or experience. Japanese sunscreen is lightweight enough to wear under makeup, rarely sticky and leaves a glowing finish on the skin.

When there are so many amazing SPF options on the market, knowing the right product for your particular skin type can be challenging. That’s why we’ve put together this Savvy guide to finding your perfect Japanese sunscreen for every skin age, concern and need.

Dry Skin

When it comes to finding sun protection for dry skin, it’s important to search for sunscreens that are essence, milk or cream-type. These are specifically formulated with additional moisturizing ingredients like hyaluronic acid, hydrolyzed collagen and propylene glycol to keep your skin hydrated for longer. You should also avoid gel-type sunscreens, which can potentially strip dry skin.

Budget Recommendation:

Bioré Aqua Rich Watery Essence

• Protection: SPF50+, PA++++
• Notable Ingredients: Hyaluronic acid, butylene glycol and glycerin
• Price: ¥979 for 70g

Mid Tier Recommendation:

Skin Aqua Super Moisture Barrier UV Essence

• Protection: SPF50+, PA++++
• Notable Ingredients: Hyaluronic acid, butylene glycol and glycerin
• Price: ¥1,625 for 70g

Luxury Recommendation:

Albion Super UV Cut Intense Concentrate Day Cream

• Protection: SPF50+, PA++++
• Notable Ingredients: Hydrolyzed collagen, butylene glycol and glycerin
• Price: ¥11,000 for 50g

Sensitive Skin

Sunscreens can often be an offender for irritating sensitive skin due to the chemical reaction of UV blockers. To minimize this risk, we recommend choosing a sunscreen that’s not just fragrance and alcohol-free, but has been specifically formulated for sensitive skin. These products are typically allergy-tested and created with UV-blockers that are less likely to trigger easily inflamed skin on the face and body.

Budget Recommendation:

Verdio UV Mild Gel

• Protection: SPF30, PA+++
• Notable Ingredients: Alcohol, fragrance, oil, paraben and sulfate free
• Price: ¥990 for 80g

Mid Tier Recommendation:

Anessa Perfect UV Mild Milk for Sensitive Skin

• Protection: SPF50+, PA++++
• Notable Ingredients: Alcohol, fragrance, oil, paraben and sulfate free
• Price: ¥3,058 for 60g

Luxury Recommendation:

Shiseido Perfect Sun Protector Lotion Sensitive

• Protection: SPF50+, PA++++
• Notable Ingredients: Alcohol, fragrance, paraben and sulfate free
• Price: ¥6,380 for 50ml

Oily Skin

For oily skin, look for gel-type sunscreens. These lighter-weight Japanese formulas are designed for fast absorption and oil control and leave a mattifying finish on the skin. As sunscreen can wear off faster on oily skin, you may want to choose products that are particularly moisture resistant, for example, those with a high UV-resistance rating (UV耐水性) of one to two stars.

Budget Recommendation:

Nivea UV Deep Protect & Care Gel

• Protection: SPF50+, PA++++
• Notable Ingredients: Oil-free
• Price: ¥1,078 for 80g

Mid Tier Recommendation:

ANESSA Perfect UV Skin Care Gel

• Protection: SPF50+, PA++++
• Notable Ingredients: Camellia sinensis leaf extract
• Price: ¥2,508 for 90g

Luxury Recommendation:

SK-II Atmosphere Airy Light UV Cream

• Protection: SPF50+, PA++++
• Notable Ingredients: Oil-free, contains niacinamide
• Price: ¥11,550 for 30g

Acne-Prone Skin

To limit aggravating acne-prone skin, we suggest selecting Japanese sunscreens that do not contain any harsh alcohols, common allergens or potential triggers for fungal acne, such as stearic acid. Non-comedogenic ingredients like silica and vitamin E are less likely to block pores to avoid future breakouts, while brightening formulas are great to reduce acne scars and discoloration.

Budget Recommendation:

Skin Aqua Super Moisture UV Gel

• Protection: SPF50+, PA++++
• Notable Ingredients: Fragrance and oil-free, contains silica and arginine
• Price: ¥1,155 for 110g

Mid Tier Recommendation:

SEKKISEI Skincare UV Gel

• Protection: SPF50+, PA++++
• Notable Ingredients: Silica, zinc oxide and vitamin E
• Price: ¥2,100 for 90g

Luxury Recommendation:

Shiseido Clear Sunscreen Stick

• Protection: SPF50+, PA++++
• Notable Ingredients: Silica, vitamin E and tocopherol
• Price: ¥4,180 for 20g

Mature Skin

While broad-spectrum sunscreens are always important for protecting the skin, opting for products with high UV-A protection is particularly important for mature skin. These types of rays can cause deeper wrinkles and visible skin damage, which is why we recommend products with a UV-A rating of at least PA+++. Mature skin may also benefit from brightening and anti-aging ingredients such as niacinamide and tocopherol.

Budget Recommendation:

Koi-Gokujyun UV White Gel

• Protection: SPF50+, PA++++
• Notable Ingredients: Magnesium ascorbyl phosphate and hydrolyzed hyaluronic acid
• Price: ¥1,417 for 90g

Mid Tier Recommendation:

ORBIS Wrinkle Bright UV Protector

• Protection: SPF50+, PA++++
• Notable Ingredients: Niacinamide and tocopherol
• Price: ¥3,850 for 90g

Luxury Recommendation:

Decorté Sun Shelter Multi Protection Tone Up CC

• Protection: SPF50+, PA++++
• Notable Ingredients: Hydrolyzed and soluble collagen
• Price: ¥3,300 for 35g

Child-Friendly SPFs

The best Japanese sun protection products for children will contain broad-spectrum sunscreens with an SPF of at least 30+ and PA+++. Sunscreens need to be not just formulated for sensitive toddler and baby skin, but also fast-absorbing without any stickiness. For summer beach or pool days, it’s also important to find formulas that are highly waterproof while remaining gentle enough to be washed away by just soap and water.

Budget Recommendation:

Kiss Me Mommy UV Mild Gel

• Protection: SPF33, PA+++
• Notable Ingredients: Alcohol, fragrance, paraben, silicon and sulfate free
• Price: ¥990 for 100g

Mid Tier Recommendation:

Pigeon UV Baby Milk Waterproof

• Protection: SPF50+, PA++++
• Notable Ingredients: Alcohol, fragrance and paraben free
• Price: ¥1,188 for 50g

Luxury Recommendation:

Alobaby Waterproof UV Milk

• Protection: SPF35+, PA+++
• Notable Ingredients: Alcohol, fragrance, paraben, silicon and mineral oil free
• Price: ¥2,640 for 60g

Have you found a Japanese sunscreen that works best for you? If you have other recommendations, feel free to let us know in the comments!

While the demand for ethically focused cosmetics has been steadily growing in the West, finding cruelty-free and vegan Japanese beauty brands can be a challenge. Not only is the cruelty-free beauty industry much smaller than in places like the US or Europe, but without clear product labelling and regulation standards, even identifying existing products that do not test on animals is difficult.

That’s why we’ve created this list of 10 cruelty-free Japanese beauty brands to cover makeup, skincare and haircare products. Cruelty-free can have many different meanings, but in this list, we are sharing cosmetic companies that have openly declared that they do not test on animals. Many of these brands also offer a selection of plant-based products, and we’ve made sure to include a list of the best 100% vegan Japanese beauty brands for the ultimate ethical beauty routine.

Vegan & Cruelty-Free Japanese Brands

1. Mirari

Mirari is a 100% vegan and cruelty-free skincare brand launched in 2020. Founded on the concept of creating products to reflect your inner beauty on the outside, Mirari’s name comes from the word mirror. It first came to market with a selection of moisturising sheet masks, but today it sells an array of Korean-inspired skincare products in high street stores and online. All ingredients are naturally derived with a concerted effort to source organically.

• Ethos: Vegan and cruelty-free
• Where to Buy: In stores or online

2. DAM DAM Tokyo

DAM DAM Tokyo is a proudly Japanese skincare company that believes life itself is an art form. Its array of skin, hair and body care products is domestically formulated in Japan using clinically proven ingredients like shiso leaf, phytic acid and Uji tea extract. DAM DAM Tokyo prides itself on a scientific approach to skincare, using advanced formulation technology to produce innovative and effective cosmetics.

• Ethos: Vegan and cruelty-free
• Where to Buy: In stores or online

3. La Vie Stella

La Vie Stella is all about natural beauty. It markets itself as a luxury vegan brand that strives to create organic beauty products to nourish and protect your skin. La Vie Stella promises never to use animal-derived ingredients while also avoiding synthetic ingredients, alcohol and palm oil. Its product range includes moisturizers, soaps and even a vegan UV milk sunscreen with SPF30/PA++ protection.

• Ethos: Halal, vegan and cruelty-free
• Where to Buy: In stores or online

Cruelty-Free Japanese Makeup Brands

4. MiMC

One of the largest and longest-standing cruelty-free beauty brands in Japan, MiMC creates organic cosmetics formulated around natural minerals and plant extracts. Its makeup centers on clean and fresh-faced beauty, with an extensive catalog of products that have you covered from primer to highlighter, as well as including tools like brushes, sponges and guashas.

• Ethos: MiMC and its ingredient manufacturers do not test on animals
• Where to Buy: In store or online

5. Naturaglacé

As the name suggests, Naturaglacé formulates products with 100% natural ingredients and never tests on animals. Its products range from base makeup that leaves the skin looking glowing and natural, to a selection of sheer lipsticks, blushes and eye shadows. Its makeup can be found in stores across Tokyo, including Hands, Biople and Cosme.

• Ethos: No animal testing with some vegan products
• Where to Buy: In store and online

Cruelty-Free Japanese Skincare Brands

6. Fancl

Fancl has made a name for itself across Japan for selling cosmetics and supplements that help restore your beauty on every level. Its star product is the mild cleansing oil, which has become one of the most popular cleansers in Japan and works to melt away makeup and prevent clogged pores. Fancl Beauty has also spent the last decade working to reduce its use of plastic by approximately 40% and opts for recycled materials when possible.

• Ethos: No animal testing, but products are sold in China*
• Where to Buy: In store and online

7. Shiro

For 16 years, Shiro has been dedicated to creating products derived from nature. From rice to ginger and flax, Shiro draws inspiration from the environment across its expansive range of products, which includes lotions, soaps and body care. The brand has a firm stance on cruelty-free beauty for itself and its subcontractors, with transparency regarding which products use non-vegan ingredients like beeswax.

• Ethos: Shiro and its subcontractors do not test on animals, although products are sold in China*
• Where to Buy: In store and online

Cruelty-Free Japanese Haircare Brands

8. Botanist

Botanist is a Japanese haircare brand that has grown to global success. It approaches haircare formulation by combining natural ingredients with innovative technology to create products that are good for the body, mind and world. Since launching, Botanist has been committed to sustainability, even launching the Botanist Foundation in 2023, whose mission is to create a more sustainable future.

• Ethos: No animal testing and a commitment to sustainability
• Where to Buy: In store and online

9. The Public Organic

The Public Organic’s original concept was to bring essential oil-based haircare products to the world. The Japanese beauty brand works with organic certification agencies to ensure all fragrances are derived from essential oils, as well as that their products are formulated with at least 90% natural ingredients and 10% organic ingredients.

• Ethos: No animal testing or ingredients derived from animals, except beeswax and honey
• Where to Buy: In store and online

10. Argelan

A house brand of Matsumoto Kiyoshi, Argelan is an environmentally conscious haircare line that has extended into skin and body care. The simple yet beautiful products come at an affordable price point, and are a minimum of 95% naturally derived. Argelan’s products are also all Japan-made, using domestic and sustainably sourced ingredients such as cypress oil, neroli flower and unshu mandarin.

• Ethos: No animal testing or ingredients derived from animals, except beeswax and honey
• Where to Buy: Matsumoto Kiyoshi Drug Stores

*In China, some cosmetics like sunscreen are required by law to be tested on animals, meaning a brand selling in physical stores in mainland China may have had to outsource animal testing to sell their products.

Have you tried any of these cruelty-free Japanese beauty brands before?