Japanese Culture Archives - Savvy Tokyo

Traditional Games To Celebrate The New Year in Japan

Elizabeth Sok — Tue, 30 Dec 2025 23:00:00 +0000

As the year winds down, many people in Japan are busy with bonenkai (end-of-the-year parties); sending out nengajo (Japanese New Year postcards); preparing for the big clean (osouji) and snatching up leftover fukubukuro (lucky bags). While the New Year holidays may seem like an adult affair, there are plenty of traditional New Year games in Japan that families can enjoy together.

Karuta

As one of the most iconic traditional New Year games, karuta traces its long history to kai-awase, a poetry-matching game played by Heian-period nobility using shells, as well as to European-style playing cards introduced to Japan in the 16th century. The primary goal of karuta is to correctly recognize and grab the appropriate matching card before your opponent does.

The most popular game is Hyakunin Isshu Karuta, which showcases 100 classic Japanese poems. For more details on how to play karuta, check out this beginner’s primer. A game for all ages, karuta is an excellent game to hone reflexes, reading and listening skills all in one!

Kendama

One game that has experienced a resurgence in popularity in Japan and worldwide is kendama. Typically made of wood, this ball-and-cup type toy consists of a ken (meaning sword or the handle), dama (ball) and a length of string. Kendama’s appeal lies in its simple construction and immense versatility. Thousands of tricks can be performed with experts mastering around 30,000 different combinations!

You simply swing the ball and catch it between the three different “cups” along the handle. You can also spike it on the end. It’s a great game for improving hand-eye coordination and getting some exercise for energetic little ones.

Fukuwarai

Similar to the American game, Pin the Tail on the Donkey, fukuwarai dates back to the Edo period. It is equally fun and simple. First, players put on blindfolds. Then they try to place facial feature cutouts—eyes, nose, mouth, eyebrows and more—onto a blank face laid out on a table. Traditional face templates include okame, a woman with enormous cheeks believed to bring good luck, and hyottoko, a man with a comically spout-shaped mouth.

This traditional New Year game is typically played in teams. Teammates help by shouting out directions, but they can also mislead their teammates to create hilarious faces. Fukuwarai translates to “lucky laugh” since laughter is supposed to bring you good fortune. Secure some good luck during the holidays as you laugh yourselves into next year!

Hanetsuki

Resembling badminton without a net, hanetsuki is played with one or two players. You’ll need a wooden paddle called a hagoita and a shuttlecock-like object known as a hane. Hanetsuki has its origins in a Shinto ritual that dates back to the Nara period. It was once believed to be an activity that blessed girls with good health.

In one version of the game, a player tries to keep the hane in the air as long as possible. Another feature is a match between two players, with rules similar to those of badminton. Although the game has declined in popularity, hagoita are still sold around the New Year as collectibles. Grab a pair and go head-to-head this holiday season.

Ohajiki

Similar to marbles, ohajiki are typically colorful pieces of china, glass or plastic that have been flattened into round discs. Games using ohajiki were traditionally popular among girls during the Edo period as a means of passing the time.

Two players place their ohajiki on the floor in front of them and take turns flipping their pieces. If a player lands their piece on their opponent’s, they get to keep it and win a point. The game continues until all the pieces are collected and the player with the most pieces wins.

Takoage

As with many traditional New Year games covered in this article, takoage (kite flying) was initially done by elite classes. As well as for religious purposes. However, its popularity grew among ordinary people around the 1600s. As a result, the shogunate issued a ban on kite flying. He feared they would hit the upper class, making trips to the capital. The activity was permitted only on New Year’s Day. As there would be little travel to and from Edo (Tokyo) during the holidays.

Takoage was believed to promote good health through physical activity. It also had the perceived benefit of catching sunlight on your face while looking up at the sky. Parents with newborn boys often flew kites during the holiday as a ritual for ensuring their good health too. These days, kites are readily available in all shapes, sizes and designs. Find your own and take to the skies this New Year!

Origami

The Japanese art of paper folding is not typically associated with the Japanese New Year. However, its thematic versatility means that there are plenty of holiday-related projects for the family to embark on. Try making these New Year items with origami:

Kadomatsu: One of the most visible examples of New Year decor.
The fifth creature of the Chinese zodiac: For the upcoming year of the Dragon
Ema (thick pine cards for writing wishes at shrines): decorate the home with hopes for the coming year.

Are there any traditional New Year games or activities that you enjoy doing with your little ones? Please leave us some suggestions in the comments below!

Fukubukuro: A Savvy Guide To New Year Lucky Bags

Elizabeth Sok — Mon, 29 Dec 2025 23:00:00 +0000

Like many countries around the world, Japan concludes the year with Christmas and New Year’s celebrations. But, while you’re doing your Christmas shopping and looking for the perfect nengajo (new year’s greeting card), be on the lookout for something uniquely Japanese: fukubukuro.

Coming from the Japanese words for luck (fuku) and bag (bukuro), fukubukuro quite literally means “lucky bag”. Lucky bags are sold by a wide variety of retailers in Japan, come at various price points and always contain goods at a discounted rate.

While some stores now display the contents of a fukubukuro prior to purchase, others maintain tradition and obscure the merchandise. In these cases, customers will have to rely on luck and hope that they get the jacket or limited-edition figurine they were hoping for.

Keep reading for an overview of lucky bags and get ready to hunt for fukubukuro!

The History Of Fukubukuro

While the origins of fukubukuro are as mysterious as their contents, kimono retailers seem to be at the heart of the leading theories. During the Edo period, kimono shops in the capital began to offer unsold fabrics at reduced prices during the winter, when sales traditionally declined. Like modern fukubukuro, customers didn’t know the exact pieces of cloth they were purchasing.

The predecessor of the Mitsukoshi department store, Nihonbashi’s Ichigoya, was one of the first shops to offer fukubukuro to eager customers looking for bargains. The practice quickly gained popularity and other kimono retailers followed suit.

As mass consumer culture developed at the turn of the 20th century, department stores such as Ginza Matsuya, Mitsukoshi and Matsuzakaya adapted the old practice. In both practice and name, the modern fukubukuro was born around 1900. They contained a wide variety of leftover goods at the end of the year. In Japan’s period of economic prosperity during the 1980s, lucky bags became especially popular as people had more disposable income.

When & Where To Buy The Lucky Bags

Typically, you can purchase a lucky bag starting from January 2, when stores reopen after New Year’s Day. However, in recent years, some stores have begun offering them in December, allowing customers to make reservations or purchase them online.

Fukubukuro are available in almost every kind of shop, from your local convenience store to luxury department stores. Most retailers will advertise in advance the types they will offer.

How Much Are Fukubukuro?

Lucky bags typically cost a few thousand yen (around ¥3,000 to ¥10,000), but depending on the brand and contents, they can range up to and over ¥50,000 as well. Whatever the price, the main point of the fukubukuro is that you’re sure to get a bag full of contents worth more than the retail price.

Price Range Examples:

¥3,000 to ¥4,000: The standard price for supermarket food and convenience store lucky bags.
¥6,000 to ¥9,000: The standard price range for popular brands, anywhere from fashion to miscellaneous goods.
¥10,000 and above: Common for brand-name items, high-end cosmetics and expensive food sets.

Types Of Fukubukuro

There are as many types of lucky bags as there are store types in Japan, which is to say a lot! Many of the most popular ones, however, are related to food and apparel.

Food

The category of food lucky bags is the most expansive and arguably the most popular. If you want a selection of overseas items, you can purchase fukubukuro from import stores, like Kaldi and Kinokuniya. They are also available from many bakeries and sweets retailers at varying price points.

Restaurant chains, ranging from famiresu (family restaurants) and kaiten sushi (conveyor belt sushi) to yakiniku and ramen, offer bags that include a combination of original goods and discount tickets. Most cafe chains, such as Tully’s and Starbucks Japan, arrange their lucky bags similarly, featuring drink tickets and branded items.

Finally, if you want food or drink items directly from producers, such as tea store Lupicia or coffee maker UCC, lucky bags are a great way to buy at a discount.

Home Goods

Another popular fukubukuro type is interior. In this category, you can expect to find a mix of discounted tickets for the store and popular miscellaneous items. Home goods brands, like Bruno, are an excellent choice if you’re moving out or moving to a new home.

Clothes (Kids & Adults)

Clothes lucky bags are quite sought-after, but they do come with a caveat that you can rarely choose the color, size or fit of items. But, if you can be flexible, fukubukuro offer very good prices on slightly upscale brands that rarely post sale prices.

Accessories

Accessories bags are fun if you are not particular about color, type and fit. They can be a useful bag for anyone looking to purchase a fukubukuro as a gift.

Pregnancy & Baby Goods

Stores specializing in baby goods, such as Akachan Honpo, offer lucky bags containing a variety of valuable items for parents with a new baby or toddler, including socks and bodysuits.

Conbini

Convenience stores, such as Family Mart and 7-Eleven, offer lucky bags that combine original goods and coupons for use in their stores nationwide.

Department Stores

At department stores like Mitsukoshi, you can order a fukubukuro for a variety of high-end brands they carry, ranging from food to clothing to accessories. Remember to preorder early for the popular ones and prepare to line up to receive your goods.

Popular Fukubukuro in Japan

Below is a sample of popular lucky bags across the categories discussed above.

Food

Home Goods

Clothes (kids and adults)

Gelato Pique (Kids & Adults)
Comme Ca Ism (Men)
Mila Owen (Women)
Bebe Mall (Kids)

Accessories

Pregnancy & Baby Goods

Combini

Department Stores

Have you ever bought a fukubukuro? How lucky were you? Let us know in the comments!

Letters from Japan: ‘What’s Wrong With A Traditional New Year’s?’

Hilary Keyes — Sat, 27 Dec 2025 23:00:00 +0000

Dear Hilary—What’s Wrong With A Traditional New Year’s?

Like many people who come to Japan, I came for the culture. At first it was anime and manga, but after I got here I became completely obsessed with Japanese traditions—especially holidays. I celebrate everything I can, and New Year’s is no exception. I even took classes on different subjects, so I wouldn’t be disrespectful. In fact, my former Japanese boyfriend and I used to attend traditional events together.

However, early this year I started dating someone new (he’s Japanese too), and about a week ago when I mentioned that I was excited to make my own osechi again. He gave me this really rude look and asked why I bothered since I’m foreign. He said that it was “weird” to want to make osechi or to go to a shrine and that I should be drinking champagne and having a “real party like normal people” do. I laughed it off, but now I feel really awkward about discussing anything related to end-of-year plans with him.

He’s already started talking about what we’re doing for Christmas, which, oddly enough, in his mind is a totally Japanese-style date, but now I’m not so sure I want to do that, or anything with him, to be honest. I’ve been using work as an excuse not to see him at the moment because I really can’t figure out what his issue is. What do you think?

—Akeome

Dear Akeome,

Wow! Before I get into your message, I just want to say how impressed I am that you make your own osechi (traditional Japanese New Year’s foods). I’ve only ever attempted it once but I’m pretty sure toshi-koshi (New Year’s Eve) soba is my limit.

You seem to disagree with what your boyfriend is saying, which is entirely understandable. I’m curious as to why he feels it’s so strange for you to celebrate a traditional Japanese New Year’s, though. The whole “why bother since you’re foreign” in particular stands out to me.

First things first: have you taken part in, celebrated or otherwise shown an understanding of or appreciation for Japanese traditions thus far in your relationship? Did he make any comments, positive or negative, about that? Did he join in or did he refuse to take part?

If so, and the comments were positive and/or he took part as well, then it could be that he has a problem with New Year’s specifically. It’s the end of the year, people are stressed out at work, there can be a lot of pressure to make things a certain way for the family’s sake, and so on. It can also be a depressing or difficult time of year. For example, an acquaintance of mine lost several family members around the New Year, and as such doesn’t celebrate it in the traditional fashion. Another friend is estranged from their family and prefers to go out to parties instead.

It could also just be osechi itself that is the issue.

I know at least four Japanese people that absolutely hate the stuff and would rather eat anything else. Or your boyfriend might simply prefer a Western-style New Year’s bash to a Japanese one and be struggling to explain this sentiment to you.

On the other hand, if your boyfriend is chronically negative or put-off by your appreciation of Japanese culture, his comment could be symptomatic of a different problem with your relationship. If he, for example, takes issue with you wearing a yukata/kimono, visiting temples and shrines, or even something as small as using chopsticks, then he might be gatekeeping his culture or trying to keep you foreign for his own purposes.

Does he mock or put down Japanese culture? Or is your appreciation of Japanese culture a common complaint of his? I might start to question why he’s dating you if that’s the case. He may not be dating you for you so much as for the fact that you’re not Japanese.

It’s not that uncommon for some Japanese men (across all age groups) to have a foreign fetish.

As it were, and to use dating someone non-Japanese to make themselves feel better, or even elevate their social or career status. Some do as it gives them the appearance of being worldly or even capable of speaking another language, when in fact they cannot.

They see dating a foreigner as a stepping stone to better things, be that:

Hafu-children, who are often sterotyped to have an envious multicultral look and abliity to speak multiple langauges
An “automatic” visa enabling them to live overseas
“Free” accommodations if they travel to their partner’s home country

Basically dating a foreigner is a relationship “full of perks” for them.

While they tend to come in a variety of types, the overall trend among this kind of man is a loathing or self-deprecating view of their own culture as being somehow “less than” that of Western culture. That manifests in certain expectations of non-Japanese people–namely, that they don’t take part in Japanese traditions. Some might even prefer their non-Japanese partners to actively participate in mocking those traditions alongside them.

“Sometimes Japanese guys who are obsessed with foreigners, especially white ones, have hang-ups about being Japanese. They want to be seen as this cool, exotic Japanese, but global kind of guy. But if their partner knows more about their culture than they do, they start feeling insecure about themselves. They realize they aren’t special and probably not what their partner is looking for because they don’t know their own culture, and act defensively. They’re willing to bully their partner away from Japanese culture in order to maintain that foreignness they covet.” (Japanese man, 42).

Uno Reverse It!

While not exactly the nicest of routes to take, if your boyfriend thinks it’s “weird” for you to have a Japanese-style New Year’s, then I might tell him that you would prefer to celebrate Christmas “like a foreigner”. That means no KFC, no strawberry shortcake and no sexy Santa costumes that seem to form the basis of many Japanese Christmas fantasies.

Having a clear discussion about why he feels that way about your making osechi should settle the matter clearly. He either dislikes Japanese New Year’s for his own reasons or, if he’s chronically against your taking part in Japanese culture, you and he simply have values that don’t match up.

If that turns out to be the case, then perhaps you should reconsider the relationship as you obviously have invested time, energy and money into studying them and don’t want to give that up. Best of luck.

Got a question you’d like to ask Hilary? Email it to askhilary@savvytokyo.com with the subject “Ask Hilary.”

12 Essential Japanese New Year’s Family Traditions

Ai Faithy Perez — Fri, 26 Dec 2025 23:00:00 +0000

Another year has flown by, and if you live in Japan, you’ll probably encounter the two largest annual events overlapping—Christmas and New Year—each celebrated very differently depending on the family. As you navigate these unique customs, you’ll quickly notice how central Japanese New Year’s traditions are to the season. Below is the step-by-step process of how and why the Japanese celebrate the end of a year and the beginning of a new one.

Nenmatsu-nenshi, Toshikoshi & Shinnen

What term refers to what? We get you. It can get confusing. Before we delve into the actual traditions, let’s first define the terminology.

年末年始 (nenmatsu-nenshi; “year-end, year-beginning”): Describes the time of year when we are busy and stressed, yet looking forward to spending time with our loved ones. In terms of dates, it actually covers the very last days of the current year and the first days of the new one.
年越し (toshikoshi; “passing the year”): Refers to the events and customs that take place at the end of year.
新年 (shinnen; “new year”): Refers to all festivities taking place before heading back to work on Jan. 4.

The official nenmatsu-nenshi break in Japan for most people is between Dec. 29 and Jan. 3. Yes, that’s the most blessed time of the year!

Japanese New Year’s Eve Traditions

Below are some of the most unique and traditionally celebrated New Year’s events in Japan. Whether in Akita or Shimane prefectures, celebrating the holidays here will make you go through at least half of these traditions in one way or another.

**1. Nengajo (年賀状)**

Starting as early as the beginning of December, Japanese people receive their New Year’s seasonal greeting postcards even before the Christmas trees are up. The nengajo is a special postcard used only for New Year’s greetings. As long as you drop them off at your local post office by December 25 (or sometimes even a few days later is fine), they will arrive on January 1, or at the latest, by January 3.

Nengajo are somewhat equivalent to Christmas cards in the West. They’re a way to keep connected to friends, relatives, colleagues and acquaintances at least once a year. The cards also have a set of numbers at the bottom of the card called nengajo tosen that may win you a prize or some cash. The winning numbers are announced on the Japanese Postal website in mid-January, so keep an eye out!

As physical nengajo continue to decline—Japan Post reported a 34% drop in New Year’s Day deliveries in 2025—more people now send digital versions instead. Younger generations especially prefer quick greetings through messaging apps or social media, and Japan Post has responded by launching Smart Nenga, a fully digital service that lets users create and send animated or personalized New Year cards directly through LINE.

**2. Hagoita Decorations (羽子板)**

Hagoita is a rectangular wooden paddle originally used to play hanetsuki, a traditional Japanese game similar to badminton. Today, people display them as New Year’s decorations to drive away evil spirits—just as you’d hit a badminton feather, you symbolically hit the bad luck away.

The paddles are stunningly beautiful, decorated with 3D models made of silk, wood and washi (Japanese paper). They often represent faces from traditional theater plays, geisha, kabuki actors or sumo wrestlers. You can purchase a set for yourself at most temples around mid-December. If you’re not sure where to go, the famous Senso-ji Temple in Asakusa sells them annually from December 17 to 19.

**3. Oosoji (大掃除)**

Oosoji is Japan’s equivalent of “Spring Cleaning.” On the last weekend of the year, the whole family pitches in to clean the house (especially the windows) so they can start the new year fresh and clean.

Check out this article if you want to oosoji like a pro, and for those looking, here are some Japanese cleaning product recommendations. For lazy cleaners, we also have a list of low-effort Japanese products to keep your home clean. And for those on a budget, there are 100 yen shop must-haves for cleaning that make tidying up before the New Year quick, easy and affordable.

**4. Oshogatsu-kazari (お正月飾り)**

After the oosoji is completed, families set about decorating the house with oshogatsu-kazari, or New Year’s decorations. The decorations commonly consist of:

Kadomatsu: Three bits of bamboo and some pine leaves
Kagamimochi: Two tiers of mochi, or rice cakes with a tangerine on top
Shimekazari: A New Year’s wreath

The timing of the decoration is also very important. It is commonly believed that if you rush to decorate your house on the last day of the year, an act referred to as 一夜飾り (ichiya-kazari; “one-night decoration”), it will anger the gods and therefore bring bad luck. So, it’s better to put up those decorations before New Year’s Eve!

**5. Toshikoshi Soba (年越し蕎麦)**

Once all the cleaning and decorating are done and New Year’s Eve is upon us, families prepare a traditional meal called toshikoshi soba. The long soba noodles symbolize a general wish for a long life filled with precision and attention to detail.

The topping of the soba depends on which region of Japan you are in. For example, in Tokyo, we often have ebi (shrimp). The ebi’s curved back symbolizes a “long life” and is often used in osechi ryori as well (see below).

Soba also has the symbolism of nagasu or “letting it go” as you slip it down your throat and forget about it—in other words, let everything you’ve been through this year go and move on.

**6. Joya no kane (除夜の鐘)**

Joya no kane refers to the large bell at a temple or shrine, rung at midnight on New Year’s Eve to symbolize the beginning of the New Year. It is performed by a temple or shrine priest in front of thousands of shrine or temple visitors who are there for hatsumode (read further to learn more about it).

Japanese New Year’s Traditions

Now that we’ve welcomed the New Year, there’s another round of things to do—starting from 12 a.m. on January 1.

**7. Hatsumode (初詣)**

This is the first visit to a shrine or temple in the year, and it’s done to pray for good fortune. It is often associated with queuing up in long lines as people wait to pray for the year ahead, buy some omikuji (Japanese paper fortunes) and omamori (Japanese lucky charms), and write their wishes on wooden plates, called ema.

**8. Osechi ryori (おせち料理)**

Osechi ryori is a special dinner/breakfast/lunch (depending on the family and district) traditionally consumed only during the first three days of the year. The women of the house slave over the stove for the last couple of days to complete the meal(s) in order for the first three days of the year to be cooking-free.

Every item in the osechi ryori symbolizes a wish for the New Year: for example, shrimps are for longevity, kuri-kinton (sweet chestnuts) for wealth and the kazunoko (herring roe) is for fertility. Please read this article for the full list of all osechi ryori dishes and their hidden meanings.

**9. Ozoni (お雑煮)**

A traditional New Year’s breakfast in Japan typically consists of a broth or soup with grilled mochi added, called ozoni. The broth will vary according to region and to the particular family. Unfortunately, this dish is also behind a number of casualties in Japan every year, as some elderly people pass away due to choking on the mochi—if you eat it, chew it slowly.

**10. Buying hamaya (破魔矢)**

Hamaya (literally, “an arrow to break the evil”) is a little wooden arrow purchased at a temple or shrine during hatsumode in order to bring good luck for the coming year. Keep it displayed in your home with the tip facing down throughout the year, and then return it to the shrine the following year for the saito (yearly burn) ceremony, which purifies it for disposal. Buy a new one every New Year and repeat!

**11. Omikuji (おみくじ)**

Omikuji are fortunes written on strips of paper, which can be bought at shrines or temples for a small fee (usually ¥100). The best you can get is 大吉 (daikichi) and the worst is 凶 (kyou). The fortunes are often scrolled up or folded as part of the suspense, and if you happen to receive a bad fortune, you should try to use your less-dominant hand to tie it to a special fence reserved on the lot, thus leaving the bad luck behind you.

**12. Nanakusa-gayu (七草粥)**

After all the culturing is done and you’ve stuffed your face full of osechi and drunk to your heart’s content (New Year’s celebrations often include plenty of drinking), your stomach may understandably not be too pleased by the full-on food attack, and the Japanese have a clever way to remedy it.

On the seventh day of January, the Japanese make rice porridge called nanakusa-gayu to settle your stomach and soothe the heaviness. Nanakusa-gayu consists of seven types of Japanese herbs and a light broth. Lately, supermarkets have been selling premade kits, so head down to your local one and get it simmering.

If you want to attempt making it yourself, you’ll need to get these seven herbs:

芹 (seri; “Japanese parsley”)
薺 (nazuna; “shepherd’s purse”)
御形 (gogyo; “cudweed”)
繁縷 (hakobera; “chickweed”)
仏の座 (hotokenoza; “henbit”)
菘 (suzuna; “turnip”)
蘿蔔 (suzushiro; “daikon radish”)

Once you have your herbs, simply simmer rice and water—often with a bit of salt—to create a soft, plain porridge. Then, add the seven finely chopped herbs, and voilà, your nanakusa-gayu is ready. You can optionally add some dashi stock for a light umami base too, but the traditional version is simply rice, water, salt and the seven herbs.

Bonus New Year’s Terms

Though the following are not traditions per se, these are terms you will commonly hear during the New Year’s holidays in Japan.

仕事納め (shigoto-osame; “last working day of the year”): Also known as goyo-osame, it refers to the last working day of the year (usually Dec. 28 or Dec. 29). As you can imagine, most offices are extremely hectic on this day.
元旦・元日 (gantan/ganjitsu; “New Year’s morning/New Year’s Day”): People often say them together or think that they mean the same thing. However, they are separate words, and naturally, have different definitions. Gantan refers to the morning of New Year’s Day, while ganjitsu means the whole day of January 1.
初夢 (hatsu-yume; “first dream of the year”): There is a long-standing superstition that at the beginning of the year, if you dream of either Mt. Fuji, a hawk or an eggplant, you will have a year to remember.
初日の出 (hatsu-hinode; “first sunrise of the year”): Watching the first sunrise—preferably from a beach, mountain, or rooftop—is believed to bring good luck and a fresh start.

I hope you find this compiled list helpful. Many Japanese families have their own New Year’s traditions and long-established customs that have been passed down from generation to generation, so when in doubt, ask!

Happy New Year’s, everyone!

This article has been republished with the latest information for 2025.

A Typical Japanese Christmas Date: What To Expect, Where To Go & Cultural Surprises

Hilary Keyes — Sat, 20 Dec 2025 23:00:00 +0000

The actual meaning of Japanese Christmas is rather challenging to explain. Being a non-Christian nation, Christmas is not celebrated as a religious or even family-based event here. It’s not even a public holiday! Most companies and some schools will stay open until the last possible moment of the year, an oft-lamented fact that non-Japanese (myself included) find impossible to accept.

But if it’s not a holiday and it’s not a family or child-focused event, then what is it? Well, for many of the younger Japanese, Christmas is seen as more of a romantic holiday. It’s like the precursor to Valentine’s. And being such, you may as well experience (and enjoy) a typical Japanese Christmas date. So, here are a few tips to get started and what to expect.

Beware of “Quarter Men”

For those using Tinder or other dating apps, you might find a sudden surge in the number of likes and message requests that you receive in the weeks leading up to Christmas. While this is certainly a boost to the ego, be wary of any guys that send a formulaic message—or you might find yourself chatting and making plans with a “quarter man”.

Quartermen are the guys who want a girlfriend around major holidays, but only when it’s convenient for them; they only date for a fixed period of three months—or one quarter, hence the name—then it’s goodbye. Summer flings fall into this category as well—lovely for three months but gone as soon as the weather changes.

The ones that start out in December are looking for someone to keep around from Christmas to Valentine’s Day. Then, come February 15th, you might find yourself single, which is really unfair considering March 14th is White Day, a commercial holiday many guys choose to ignore.

The Ideal Christmas Date

My ex-fiancé once meticulously planned out the ideal Japanese Christmas date. I’ll break it down into its respective parts for you here.

Shopping & Sightseeing

Department stores have massive Christmas trees, impressive displays and lots of seasonal activities and music to really get you in the festive mood. Many might have already started their pre-New Year sales too. There are also various European-inspired Christmas markets held throughout Tokyo and beyond. You can grab a bite to eat here and buy a trinket or ornament to take home.

A Stop At A Pop-Up Ice Skating Rink

Shopping plazas often feature large, winter-only ice skating rinks in their central areas, complete with skate rentals and restrooms. Here are some of the places with these temporary rinks:

A Romantic Lunch & Dinner

This step is more applicable to couples with disposable income. However, many coupon-clippers also like to splash out on a fancy hotel buffet, course dinner or dessert and champagne “snack” in an expensive restaurant this time of year. The only problem, of course, is that many places require reservations far in advance—some with waiting lists that span two years!

A Stroll Through The City’s Illuminations

Shopping plazas, parks and gardens, as well as brand-name shops, stations and shopping streets, go all out when it comes to winter illuminations. These brilliant displays of light are like the winter equivalent of fireworks—one of my friends believes that it’s just not Christmas without a trip to see the lights. These lights are often left up from November to February.

Fried Chicken & Strawberry Shortcakes

Fried chicken, particularly the Kentucky Fried Chicken type, is Japan’s version of a Christmas turkey or goose. Most Japanese ovens are just not equipped to cook a turkey, and even if they could, you often can’t fit a whole turkey inside them in the first place.

For Japan, Christmas cake means strawberry shortcake: plain white cake, white whipped cream icing and real strawberries on top. In the early 1900s, strawberry shortcake was introduced to Japan from America by Rinemon Fujii, the baker behind what later became the Fujiya Co. Ltd, and quickly became a fairly high-class dessert (whipped cream and strawberries were very expensive at the time). In 1922, the Fujiya company began producing these cakes in greater numbers; other bakeries took notice, and the strawberry shortcake became Japan’s Christmas cake of choice. Read more about Japan’s affectionate Christmas cake history here.

Gift Exchange

So it’s time to exchange Christmas gifts. From my experience, there are standard gifts almost expected: a tie, warm scarf or nice gloves for him and some form of jewelry or beauty products for her—all expertly wrapped, of course. These gifts may have been purchased in advance or while you were out shopping together, although some may like a surprise gift exchange instead.

Off To Bed

You may have noticed that the above date doesn’t necessarily have to take place at home. While many couples do celebrate with their own tree and in the comforts of their own home, some prefer to stay at a hotel of some denomination—ryokan (Japanese inn), luxury hotel or even a nice love hotel—for Christmas. This is the reason why:

Naughty Mrs. Claus, Christmas Maid or Elf Cosplay

If you don’t believe me, just walk into your nearest Don Quixote or lingerie store and look at their seasonal display. Some (not all) Japanese men want to see their lady in red lingerie with a skimpy, white fur-trimmed apron or cuffs—one shop a few years back even sold a set with a jingling collar.

Japanese Christmas Culture Shock

Like many non-Japanese women in Japan, Christmas for me means family, friends, cozy sweaters, Rudolph, presents and spiked eggnog. The Hollywood-infused Japanese Christmas date described above might seem cheesy to even the kindest film critics, not to mention expensive. But it’s part of the culture and something you should experience at least once. If you’re seeing someone special or have a prospective partner, why not plan something special for them yourself?

Have a joyous, lovely Japanese Christmas!

This article has been republished for 2025.

Christmas Cake in Japan: An Affectionate History

Elizabeth Sok — Fri, 19 Dec 2025 23:00:00 +0000

Beautiful layers of white cream adorn a fluffy cake with plump strawberries on top—this has long been the iconic image of Japanese Christmas confectionery. Still, its Christmas cake history goes much further back than many people realize.

Christmas cakes were first sold in Japan in 1910, and the ubiquitous ichigo shotokeki (strawberry shortcake) only hit shelves in 1922. It wasn’t until the postwar period, in 1952, that the strawberry shortcake Christmas cake became more accessible to the general public and cemented its place in Japan’s Christmas imagery (and stomachs across the nation).

To understand the history of this tasty tradition, we must delve into the past of Fujiya, a storied Japanese confectionery maker.

Introducing Christmas Cake To Japan

Fujiya, now with branches nationwide, is a patisserie that was initially based in Yokohama. In 1910, Fujii Rinemon opened his first shop in Motomachi, the upscale neighborhood adjacent to the Yamate and Kannai districts where the foreign population of Yokohama lived and worked. As the Meiji era dawned, the Motomachi area blossomed. The streets were soon dotted with cafes, clothing stores and bakeries. The Fujiya store was at the vanguard of this explosion of Western culture in Yokohama, where many overseas customs and wares spread to the rest of the country.

Indeed, in December of the same year, Fujiya offered the first Christmas cake sold in Japan. Arranged simply with silver ball decorations, the cake was a single-layer glazed with white fondant frosting, made by mixing sugar and water. But the difference with today’s decadent fresh cream concoctions was not merely aesthetic. The cake was not a Japanese sponge cake—known now as the shortcake—but rather a fruit cake, steamed in the oven and made of plums, dried fruit like raisins and alcohol.

1921 was a particularly bustling Christmas and a fateful one for Fujii. With business booming, thanks in part to a craze that year for decorated cakes, he opened a second store. To his surprise, his customer base was also shifting from foreign customers to Japanese ones. In 1922, Fujii developed a special cake to sell at his two shops, inspired by his studies abroad in the United States.

The Stawberry Shortcake

While stateside, he tried a dessert called a shortcake—two scones filled with cream and fresh fruit and named for the shortening used in the biscuit dough. Fujii felt fascinated by the flavor but believed the crunchy scones wouldn’t suit the Japanese palate.

Instead, he chose to make his shortcake out of a sponge cake. He drew inspiration from the ever-fashionable castella cake, another local interpretation of a Western (this time Portuguese) dessert which emerged in the late 1500s. His resulting creation, combined fresh cream and American-style strawberry shortcake with a softer, spongier cake, making it the first strawberry shortcake sold in Japan.

Many people believe the kouhaku (red and white) color combination—traditionally used for celebrations and shared with the hinomaru (rising sun) national flag—helped drive the popularity of strawberries and cream as the country’s signature Christmas cake style. Still, however, in the 1920s, these cakes were exceedingly extravagant. Without refrigerators in most homes, their potential for the astronomical fame that awaited would remain dormant until the postwar period.

For Everyone To Enjoy

In 1952, on the eve of Japan’s “long postwar,” only a few months after the American occupation force left the country, Fujiya held its first-ever Christmas sale. In what would become a tradition across Japan, the strawberry shortcakes lined the shop window, inviting customers to enjoy the sweet treat for the holidays.

By the mid-1960s, the strawberry shortcake’s place in Christmas culture was firmly established. Elaborately decorated two-layer cakes became increasingly common. This design, along with the classic taste pioneered in the early Showa era, continues to dominate Japanese imaginings of Christmas sweets.

Modern Christmas Cakes

While the shortcake reigns supreme, the current market for Christmas cakes is not exclusively red, white and fluffy crumb cake. Instead, chocolate, pistachio, blueberries, ganache and buttercream turn into festive creations across modern patisseries.

Additionally, Japanese pastry chefs have incorporated traditions from other countries to diversify the confectionery landscape. Popular examples include France’s buche de Noël (a Christmas log cake) and Italy’s panettone (a Christmas sweet bread).

While stand-alone patisseries certainly make cakes, department stores and hotels are now the primary purveyors. They often open advance sales as early as mid-November with many selling out before the months end. Conbini (convenience stores) also get into the Christmas cake game, offering their own strawberry shortcakes. And, of course, some families opt to make their own, too.

As for my family, we usually opt for a strawberry shortcake, but last year, we diverged and went with chocolate. Honestly, it was a bit disappointing not to be met with the mouthfuls of sweet-tart strawberries and cream, so we will return to our (Japanese Christmas) roots this year alongside so many other eager sweet tooths.

And if you’re wondering if Fujiya continues to specialize in shortcakes at Christmas time, the answer is a resounding yes. You can find their stores throughout Japan, in both standalone shops and inside department stores, such as Aeon. Celebrating over 100 years since their founder’s first shortcake, they continue to sell classic Christmas cakes.

Did you know about Japan’s Christmas cake history? What sort of sweets do you celebrate this festive season with? Let us know in the comments!

Mizuhiki Art: The Beautiful Knots On Holiday Gifts

Ashley Tsuruoka — Fri, 12 Dec 2025 23:00:00 +0000

Mizuhiki is the ancient Japanese art of knot-tying. Since the Asuka Period, gifts have been decorated with rice paper cords, which are handcrafted into beautiful, intricate designs. Nowadays, mizuhiki adorns both traditional and contemporary holiday gifts as well as decorations.

The History Of Mizuhiki

The gracefully swirling mizuhiki seen on holiday gifts and New Year’s decorations originated from motoyui—strong, flexible paper cords used to tie up hair into traditional topknots. As the samurai era faded, artisans transformed the skills used to create motoyui into an art form, incorporating vibrant colors and decorative shapes. It has been said that after an elegant red and white design was presented to the Emperor, mizuhiki gained favor in the world of gift-giving.

An abundance of pure water and kozo (the Japanese paper mulberry tree) was found in the town of Iida in Nagano, Japan. Combined with its dry climate, this region fostered a comfortable environment for the production of paper cords. Today, 70% of Japan’s mizuhiki materials originate from Iida, significantly contributing to the preservation of this ancient craft.

The Finishing Touch To Gift Wrapping

In Japan, mizuhiki is more than just a decorative string for wrapping presents. While the big, beautiful ribbons of the West create a sense of joy and excitement, mizuhiki establishes a sense of care and thoughtfulness. It acts as a seal, promising that the gift has remained unopened. It also acts as an amulet, warding off evil spirits. Most importantly, the knot symbolizes the connection between the gift-giver and the receiver, creating a strong bond between them.

Mizuhiki’s precise and artful aesthetic makes it perfect for formal gift exchanges. People often tie it around a gift box or envelope, choosing colors and styles to convey a specific sentiment. Traditional motifs, including cranes and turtles, add layers of meaning. People can also create bows from mizuhiki and wrap them around holiday presents, similar to ribbons.

How To Knot For The Holidays

For centuries, mizuhiki has been a part of New Year celebrations in Japan, symbolizing prayers and good wishes for the new year. Traditional New Year’s decorations are often adorned with mizuhiki designs that delicately curve and twist, forming mesmerizing shapes. Some examples include:

Shimekazari (sacred rice straw decorations)
Kagami mochi (mirror-shaped rice cakes)
Kodamatsu (pine and bamboo decorations)

People also use mizuhiki on pochibukuro, small paper envelopes for gifting money to children on New Year’s Day. You can also spot imaginative and charming knots resembling zodiac animals, such as a horse’s face for the 2026 Year of the Horse.

Modern Knots

In modern-day Japan, you can find all sorts of mizuhiki Christmas and New Year decorations. Paper cords are freely shaped into festive designs like snowflakes, reindeer and evergreen trees. One simple design that can be made at home is a mizuhiki Christmas wreath.

Cords dyed in deep reds, forest greens and shimmering golds can be twisted into a circular arrangement and form the base of a wreath. The wreath can then be embellished with pine and a simple plum or awaji knot.

With cords now available in a myriad of shades, metallic films, glossy sheens or matte finishes, the possibilities are endless. Tokyo Station and department stores around Tokyo have displayed large-scale Christmas trees made from a thousand mizuhiki ornaments.

Auspicious Colors, Designs & Knotting Techniques

Traditionally, people carefully select the color, design and knotting technique of a mizuhiki piece to convey specific meanings. They use an odd number of strands for celebrations, while reserving even numbers for commemorations.

Color combinations such as gold and silver signify joyous occasions, while black and white denote more somber events. People use knotting styles like musubi-kiri (a tough knot that is difficult to untie) for events they hope do not occur multiple times, such as weddings or funerals. They use easily untied knots, such as the chou-musubi (butterfly knot), for events that can happily recur, like academic ceremonies, career milestones and the birth of a baby.

For New Year’s in Japan, one of the common mizuhiki knot styles used is the awaji-musubi. The awaji-musubi is tied tightly and cannot be easily untied, symbolizing everlasting good fortune for the year to come. Celebratory mizuhiki are likely to have three, five or seven strands bundled together. Still, the choice of knot, size, color and strand number may depend on regional traditions and personal preferences.

Today, artisans in Japan continue to create jewelry, accessories and home decor items using mizuhiki, including festive ornaments. Tokyo Mizuhiki is one such shop in Tokyo that sells artful items and hosts workshops teaching knot-tying techniques.

Whether you are decorating your living space, getting presents ready or looking to add a touch of artful elegance to your ensemble, you’ll encounter both traditional and contemporary expressions of mizuhiki art throughout Japan during the holiday season.

Will you be using mizuhiki this holiday season?

A Guide to Gojyoin: Japanese Castle Stamps

Hilary Keyes — Fri, 05 Dec 2025 23:00:00 +0000

There’s no denying that regular walks can help with a number of physical and mental health conditions. Sometimes, however, walking alone can feel tedious. If you are like me and need a goal to keep up a good habit, then perhaps you’d like to try collecting 御城印 (gojyoin; “castle stamps”).

What Are Gojyoin?

It’s a very easy hobby to get into.

While Shinto shrines and Buddhist temples have goshuin (Japanese shrine and temple stamps), Japanese castles have gojyoin. Much like goshuin, gojyoin are sold at various castles around Japan. They can range in price from ¥300 to ¥ 1,000, although special, limited-edition ones for special events may cost more.

The castle stamps are made similarly to goshuin. Images or designs are stamped on washi paper, accompanied by the castle’s name and the date on the paper. Unlike goshuin, however, these papers are often prepared in advance (sometimes printed on a computer) and distributed in paper envelopes upon payment. You will likely have to write the date of your visit on it yourself, although some locations will do this for you instead.

The Origin Of Gojyoin

Gojyoin got its start in 1990, when Matsumoto Castle in Nagano prefecture began selling ‘visitation certificates’ to those who came to the castle. They were somewhat popular, but the concept didn’t really gain traction until 2016. Around that time, Gujo Hachiman Castle in Gifu Prefecture (and others) announced that they were donating the proceeds from the sales of these stamps to aid earthquake relief efforts in Kumamoto Prefecture.

As of 2020, there are over 500 castles and historic remains that sell their own castle stamps.

Please note that, while similar, goshuin have somewhat sacred connotations (as they are proof of a pilgrimage in a sense), while gojyoin are more of a souvenir.

Getting Started With Gojyoin

First, you’ll need a 御城印帳 (gojyoincho), which is essentially the same sort of book as those for shrine stamps. In fact, some people collect both in the same book as souvenirs from their visits to particularly historically rich areas. However, this is a point of contention among collectors of both. They range in price from ¥1,000 to ¥2,500, while more elaborate or highly customized ones can be found in the ¥3,500 to ¥6,000 range.

Technically speaking, that’s all that you need—although a good pair of walking shoes is highly recommended. Unlike most shrines and temples, Japanese castles tend to be situated on mountains or high above the rest of the city, which often requires hiking. Dressing appropriately is key, as the last thing you want to do is end up with blisters and bruises.

How Do You Collect Gojyoin?

Beginner’s guides can really help you plan your visits.

Gojyoin are not only sold at the castles themselves, but may be found in gift shops, tourist information centers or even at highway rest stops. That being said, these locations sometimes close earlier than the castle itself. If there is a stamp you really want to collect, plan ahead and arrive early.

Gojyoin Meguri

Much like with goshuin, you can also go on day trips to collect various castle stamps. There are plenty of books out there to help you get started, too. They’re often located in the domestic travel section of your favorite bookstore.

Sometimes you can even find magazines for specific historical areas or figures that include 御城印巡り (gojyoin meguri) or day trips and hikes that will take you to historical sites and castles where you can collect various gojyoin as well.

If you want to get started locally, then in Tokyo, you can collect gojyoin from the following sites:

Ishihama Castle (石浜城): visit Ishihama Shrine; (Google Map Link); ¥300-¥500
Shakujii Castle (石神井城): visit Patisserie Cache-Cache (Google Map Link); ¥300
Nerima Castle (練馬城): visit Links For Hair Salon (Google Map Link); ¥300
Takinogawa Castle (滝野川城): visit Love Live Lead Store Souvenir Shop (Google Map Link); ¥440
Inatsuke Castle (稲付城): visit Love Live Lead Store Souvenir Shop (Google Map Link); ¥440
Asukayama Castle (飛鳥山城): visit Love Live Lead Store Souvenir Shop (Google Map Link); ¥440

Anyone with a keen knowledge of Tokyo will have noticed that these castles aren’t technically here any longer, or only exist in the form of ruins. In order to collect these gojyoin, you’ll need to visit a shop or shrine near the former castle site.

Outside of Tokyo, there are numerous walking courses to choose from, offering far more options. Chiba Prefecture, for example, has over 100 castle sites with gojyoin. Plus, if you are traveling to check out new castles, you can also try some great B-kyu foods along the way.

If you’re looking for a good reason to get out and walk this winter, consider collecting gojyoin castle stamps.

Japanese Superfoods: Wasabi

Hilary Keyes — Sun, 30 Nov 2025 23:00:00 +0000

Wasabi, along with soy sauce, is known internationally as the go-to condiment for sushi and sashimi. Some people love it, some people hate it, some people have never actually had the “real” stuff, but it’s another of Japan’s great superfoods.

What Is Wasabi?

わさび or 山葵 (wasabi) is Japanese horseradish, and part of the mustard family. Native to Japan, it can also be found in the Korean Peninsula, Sakhalin and the eastern side of Russia. It grows naturally along stream beds, especially in mountain river valleys across Japan.

Wasabi has been eaten in Japan since the Nara/Heian eras. However, it was then consumed as part of a cold soup. In the Edo era, it was used as a garnish with sashimi, soba and pickled vegetables. It later became the standard garnish for sushi.

The rhizomes (rootstalks) or the main body of the wasabi are ground into a paste and used as a condiment. While similar to hot mustard and horseradish, it has a subtle, distinct flavor when grated that many find addictive. It’s traditionally grated using coarse sharkskin graters but metal or plastic graters are also used nowadays.

Real vs Fake Wasabi

While primarily found in the Izu Peninsula of Shizuoka Prefecture, wasabi plants are also farmed in Nagano, Iwate and Shimane Prefectures. It’s impossible to grow them in a commercial capacity, which means that the real stuff is expensive. A single rhizome to grate at home can run anywhere from ¥800 to ¥2,500.

The plants are also very fussy as they are:

Intolerant of direct sunlight
Require temperatures between eight and 20 degrees Celsius (46 to 68 degrees Fahrenheit)
Prefer high humidity during their summer growing seasons

Fresh paste loses its flavor quickly if left exposed to the air. It therefore must be grated and used as soon as possible. That’s why it’s grated fresh on the spot in high-end restaurants, and often sandwiched between the fish and rice in sushi restaurants.

So What’s The Fake Stuff Made Of?

It’s no secret that all wasabi isn’t created equal. As the condiment has gained popularity over time, commercial options have been developed to meet demand.

Wasabi sold in Japan comes in bottles and tubes, and is usually made from dried wasabi powder. Overseas, most pastes are made from other ingredients such as horseradish, mustard and may not even contain any wasabi whatsoever. Often, green food coloring or spinach powder is added to mimic the appearance of fresh wasabi.

Health Benefits

Real wasabi is a superfood in that it contains isothiocyanates, just like cruciferous vegetables like broccoli and cabbage. It’s packed with:

Vitamins A, B1, B2, B6, C
Folate
Calcium
Iron
Manganese
Magnesium
Zinc
Phosphorus
Potassium

Other studies show it to have anti-bacterial, anti-inflammatory and anti-cancer properties, and may also promote fat loss. It may also help lower cholesterol, reduce blood clot formation (which reduces the risk of stroke and cardiac arrest) and also help lower blood pressure.

As it contains sinigrin, a glucosinolate that helps clear sinus congestion and thin mucus, it can be particularly helpful during cold and flu season too!

Why It Works So Well With Raw Fish

Part of the reason why wasabi is so intricately linked to raw fish is that it’s considered an antidote for food poisoning. It contains allyl isothiocyanate, which has been proven to inhibit the growth of E. coli, Salmonella sp, H. pylori and Staphylococcus aureus, the bacteria that cause food poisoning and ulcers, which can lead to stomach cancer, and may also help to prevent tooth decay as a result.

Real wasabi is also an antiparasitic; the isothiocyanates released when wasabi is ground are effective against Anisakiasis, a parasitic disease caused by worms found in cod, salmon and squid.

How To Enjoy It

You can find spicy snacks all across Japan.

Wasabi is not something you should eat in large amounts. The sharp, pungent spice of it hits the nose and sinuses in such a way that excessive consumption can lead to headaches in some people. Small amounts of the paste can be added directly to raw fish, used in marinades, added to sauces for steaks or used as a spicy seasoning on snacks.

Teas are also available in areas where wasabi is produced; some are blended with green tea.

Fresh wasabi leaves are also spicy and are commonly added to rice balls and salads, but can cause diarrhea. The tea isn’t spicy at all, but has a mellow yet flavorful taste that some say is better than that of green tea alone.

If you haven’t tried its other forms, you may want to consider adding it to your diet.

A Guide to Goshuin: Japanese Shrine & Temple Stamps

Hilary Keyes — Fri, 28 Nov 2025 23:00:00 +0000

Everyone says “new year, new me,” but how many people can honestly say they’ve kept up their new habits for the year? Unfortunately, for many years, I was a part of that group. I did great from January until about March, and then… nothing—I got lazy. I didn’t keep up the habits I’d hoped or found it was easier to do something else instead. My nearest and dearest know how much I love visiting temples and shrines. My collection of omamori over the years has been extensive! So, I figured, why not take up collecting goshuin (shrine and temple stamps) too?

Last year, de-stressing my life was important, and I put my own advice to good use. My resolution was to go on more interesting walks and try something new. Plus, I figured if it was learning or studying something on the way, then that’s even better.

What Are Goshuin?

御朱印 (goshuin) are seal stamps that worshippers and visitors to Shinto shrines and Buddhist temples collect. They are often collected in special books called 御朱印帳 (goshuincho), which are sold in shrines, temples and some book stores. Goshuin can range in price from ¥300 to ¥1,000. However, some locations may request a donation instead of a set price.

These seal stamps are manufactured in various ways. Typically, an image or design is first stamped on the page. Then, the monk or kannushi (a Shinto “servant of God”) writes the shrine or temple’s name, the date and sometimes other messages. These are allowed to dry, then a piece of thin paper is placed over them to absorb any excess ink. Finally, the goshuincho is returned to its owner.

During festivals or other special events, some shrines and temples offer pre-made goshuin papers that are handed out instead. For these, you can glue them into your goshuincho once you return home.

The Origin Of Goshuin

There are many theories regarding the origin of goshuin. Still, the most widely accepted theory is that they originated from pilgrims traveling across Japan to famous temples and shrines during the Nara Period (710-794). If you visited a given location and dedicated a prayer, a sacred item or a sutra, you were given a goshuin in return. A bit like a receipt, “thank you for your visit”.

Getting Started With Goshuin

You can buy special bags and accessories for your goshuincho.

First things first, you’ll need to get yourself a goshuincho. Most temples and shrines will have their own goshuincho for sale, often in two to five different colors and designs. They range in price from ¥1,000 to ¥2,500. If you’d rather purchase one from a bookstore, you can find designer goshuincho, such as those with carved wooden covers or others, but these tend to be more expensive, ranging from ¥3,500 to ¥6,000.

That’s all you need—unless you want to go all out, then you can purchase:

Special bags (¥1,000-¥5,000) made from matching kimono fabric to carry your goshuincho in
Bookmarks (¥100-¥1,500) to note which page should be used next
Binders (¥500-¥900) with small coin purses attached to them to keep the goshuincho closed and to hold your goshuin money in

It all depends on you.

How Do You Collect Goshuin?

Obviously, you must visit a temple or shrine to collect goshuin. Within the grounds of the temple/shrine, look for where the omamori are sold. Nearby, you will see signs that read:

Temples: 御朱印所 (Goshuinjo), 朱印所 (Shuinjo) or 納経所 (Nokyojo)
Shrines: 御朱印所 (Goshuinjo), 授与所 (Juyojo) or 社務所 (Shamusho)

Approach the person working in these areas, and they will guide you through the process.

If you can’t read Japanese or don’t see any of these signs, you can ask one of the staff, 御朱印はどこでもらえますか? (goshuin wa doko de moraemasu ka?; “Where can I get goshuin?”) and they’ll guide you along.

Some temples and shrines are exceptionally well known for their goshuin, so you might have to wait in line to hand in your goshuincho and collect it. If you’re visiting on a holiday or during an event, you might consider dropping off your goshuincho first, then praying at the temple/shrine before going back to collect it.

Goshuin Meguri (Stamp Collector Day Trips)

Pick up some goshuin meguri guides for trip-spiration.

While it is true that the vast majority of shrines do have goshuin, not all do. Many smaller temples don’t actually have them readily available year round. They only have them during festivals, New Year’s or reserve them for families connected to that specific location.

If you’re not sure where to start looking or would like to see what sorts of goshuin you can collect from a given location, head to your nearest bookstore. In the domestic travel section, you’ll find a row of books and magazines on famous goshuin from around Japan. There are also books for the most beautiful goshuin of the year, exclusive/festival-specific goshuin and more.

Along with those Japan-wide selections, you’ll find books and sometimes local (prefecture-specific) magazines for 御朱印巡り (goshuin meguri). These are essentially day trips or long walks along a set course that take you anywhere from two to 10 shrines and temples in a given day.

These books can be for entire regions, set out by train lines or some are set out based on movies and pop culture locations, too. If you can read Japanese, they’re an invaluable source of information. If you can’t, they sometimes have the names written in romaji, which makes them easier to Google and research in English as well.

Warning: Don’t Give The Gift Of A Goshuin!

While the goshuin themselves are beautiful examples of Japanese calligraphy, I wouldn’t suggest giving goshuin individually or in a filled-out goshuincho as a gift. They may appear to be works of art to the uninitiated (and they are, in a sense), but devout believers of both Shinto and Buddhism may find gifting them inappropriate or offensive. My friend, the Shrine priest, said, “Goshuin are a sacred item between the visitor and the temple or shrine—it would be like giving a blessing away.”

How Did I Do?

Initially, I mentioned that this was part of my New Year’s resolution, and I stuck to it. I managed to do at least one goshuin meguri a month, learned even more about my own neighborhood and met a lot of really lovely people in the process, too.

It wasn’t always easy, and walking that much in the summer months was pretty gross, but I finally stuck to my resolution.

If you’re looking for a relatively inexpensive way to incorporate more exercise into your life, want to learn more about Japanese culture and religion or simply want to explore Japan further, then collecting goshuin shine or temple stamps could be this year’s hobby for you.

The Best Japanese Video Games With Strong Female Characters

Jessica Esa — Fri, 21 Nov 2025 23:00:00 +0000

While it has never been unheard of to have female protagonists in anime and Japanese video games, more often than not, female characters were relegated to secondary or “damsel-in-distress” type roles or were hyper-sexualized, usually aimed at the male audience.

Nowadays, video game developers are more aware that the gaming landscape is more diverse. According to the ESA’s Power of Play report, nearly half of all gamers (48  percent) are women. However, the industry still has a long way to go with only about 20% of published games featuring protagonists from underrepresented groups, a number that will hopefully grow in the coming years.

So, let’s celebrate some of the best Japanese video games in recent memory that have the most resilient female characters.

1. Ghost of Yōtei

If you’re a gamer, there’s a good chance you saw Ghost of Yōtei making headlines last year when it revealed Atsu as the new protagonist instead of the original male lead, Jin Sakai. While some fans reacted negatively, demanding Jin’s return or simply denying the existence of women samurai, others praised the fresh perspective and strong storytelling.

The game didn’t actually officially launch until last month, in October 2025, but now that it’s out, you can finally play as Atsu. She’s a fierce, emotionally scarred bounty hunter roaming the 1603 wilderness near Mount Yōtei with her wolf companion. Atsu’s narrative is her own—she’s a fully realized, capable and compelling hero whose strength, intelligence and independence drive the game.

Available on: PS5

2. Assassin’s Creed: Shadows

Assassin’s Creed: Shadows introduces Fujibayashi Naoe, a young female shinobi (ninja) assassin from the Iga Province navigating 16th-century Japan. Agile, clever and fiercely independent, Naoe uses stealth, parkour and combat to protect her home and people.

Sharing the spotlight with Yasuke, the powerful African samurai of historical legend, Naoe’s story is equally central and fully realized. Her motivations, moral choices and skills make her a standout lead, showing that a female character can carry an action-packed narrative with nuance and depth.

Available on: PS5, Xbox Series X/S, PC, Steam

3. Atelier Yumia: The Alchemist of Memories & the Envisioned Land

Atelier Yumia centers on Yumia Liessfeldt, a young alchemist seeking to uncover the truth behind her mother’s death and the forbidden alchemy that led to it. Players explore a ruined continent, synthesize powerful items and grow Yumia’s skills while uncovering a profoundly personal story.

She is thoughtful, determined and capable, a modern JRPG heroine whose journey is as much about emotional growth as it is about exploration. Yumia proves that female protagonists can lead a story without falling into the sidekick or romanticized tropes so familiar in the genre.

Available on: PS5, PC, Steam, Nintendo Switch, Xbox Series X/S, Xbox One

4. Bayonetta 3

Bayonetta 3, released in 2022, continues the series’ over-the-top, stylish action and it is as unapologetically fun as ever. You play as Bayonetta, a confident witch with a flair for the dramatic and also get to control Viola, a new, younger protagonist with lightning-fast combat moves and clever parries. Both women carry the story through chaotic battles against otherworldly enemies, flipping the typical hero dynamics.

Available on: Nintendo Switch

5. Needy Streamer Overload

Needy Streamer Overload, a denpa (surreal/unsettling)-style visual novel, places you in the shoes of a female livestreamer attempting to grow her audience while managing her mental health, relationships and personal well-being. The gameplay combines decision-making, dark humor and genuine emotional stakes, portraying the pressure modern women face online in a compelling and relatable way. The protagonist is funny, flawed and determined.

Available on: Steam, Nintendo Switch

6. Nier: Automata

What made Nier: Automata such an overwhelming success is its post-apocalyptic theme and the big philosophical questions it poses about the nature of consciousness, love, purpose and the soul. The game is set in a strange, post-apocalyptic Earth that was ruined in a war between humanity and an invasion of alien machines. You play as 2B and her male companion, 9S. 2B is a female android sent to Earth to continue the fight against the machines in order to clear a path for the human resistance.

2B is such a compelling protagonist because of her stoicism in the face of these questions. It is her male comrade, 9S, who shows greater signs of affection and intimacy. 2B places a greater focus on the mission. The dialogue between these two is gripping and subverts the alpha male and meek female character tropes.

Available on: PS4 exclusive

7. Octopath Traveler

What is so refreshing about this game, in particular, is how it harks back to the Japanese role-playing games (JRPGs) of old, from the late 1980s and early 1990s, while also putting a modern twist on everything from combat mechanics to visuals. Octopath Traveler is a truly unique gameplay experience and one of the best in recent memory.

In terms of characters, it is immediately impressive that there is no one central protagonist. As the title suggests, there are eight equal protagonists with stories for you to explore and follow: four women and four men. Each one is a JRPG staple: warrior, mage, hunter, thief and so on. But it’s in the hunter where we see a real, capable female protagonist.

H’aanit is a woman hunter who speaks in a wonderful Shakespearean dialect. She is a standout character, arguably the strongest, toughest and bravest of the lot. A role that is almost always reserved for a man is instead given to a poetically spoken woman who will remind players of Princess Mononoke.

Available on: Steam and Nintendo Switch

8. Dragon Quest XI

One of the finest and most beautiful JRPGs in modern memory is Dragon Quest XI. It is a simple game that includes the video game basics: a straightforward plot and combat system, a mute protagonist, and a mission to save the world. It follows many of the predictable JRPG beats, yet comes off as delightfully original due to the love and detail put into it. No less, into its female characters.

Within your party of heroes, you have two stand-out women: Veronica and Jade. Veronica has fallen under a curse that has trapped her in the body of a child. She’s a powerful black mage full of wisdom, wit, and a sharp tongue. She is perhaps the most enjoyable character in the entire game, carrying all the best story beats and delivering the most engaging dialogue.

Jade is an exiled princess and the fiercest fighter in the game. While the protagonist is a guy with a sword, Jade is a talented acrobatic warrior brandishing a spear. She’s feisty, tough and savvy. An inspirational princess to say the least, and a far cry from your typical Disney affair.

Available on: PS4, Nintendo Switch, Nintendo 3DS

9. Metroid Prime

We need to talk about the underrated woman of gaming: Samus Aran. Samus is the woman inside the orange suit whom players take control of in the Metroid video games. She is a (usually) mute bounty hunter equipped with weapons and gear that make her the ultimate explorer, hunter, researcher and fighter.

Samus conveys a great deal through her actions, voiceless decisions and aesthetic, which gives her a much more distinct personality than her mute male counterparts, such as Zelda’s Link or Mario from Super Mario. Samus has a purpose, a stoic attitude and a cool head. She’s so well-defined without ever speaking, adding a much-needed spin to the way women are often represented in video games.

Available on: Nintendo Switch

10. Persona 5

Persona 5 is a majorly successful Japanese role-playing game released in 2017, in which you play as a group of high-schoolers who have the ability to invade the ‘hearts’ of crooked people and rewrite their evil urges. Essentially, you are purifying them. The team, dubbed the “Phantom Thieves”, goes after corrupt officials, mob bosses, thieves, charlatans and so on, in the hope of making the world a better place. Though you predominantly control the mute male protagonist through the story (codenamed Joker), it’s the female protagonists in the party who steal the show.

The women are by far the most three-dimensional characters in Persona 5. Futaba, for instance, is a young agoraphobe who torments herself over the death of her mother, suffering from PTSD and acute anxiety. As the story progresses, we witness the steps she takes to heal her mind, which is truly compelling. Futaba is just one of the many women in Persona 5 who make this such a meaningful and enjoyable video game.

Available on: PS3/PS4

The rise of these strong, complex female protagonists in Japanese video games shows just how far the industry has come—and how much further it can go.

Which female-led game is your favorite, or which character inspires you the most? Let us know in the comments.

This article has been updated for 2025.