Interviews Archives - Savvy Tokyo

Meet Cynthia Usui, A Career Break Advocate & Chief Empowerment Officer of Sekaia Inc.

Shelley Smith — Tue, 06 Jan 2026 23:00:00 +0000

Born in 1959 into a Chinese–Filipino family in the Philippines, Cynthia Usui, Chief Empowerment Officer of Sekaia Inc., came to Japan in 1980 as a government-sponsored international student and graduated from Tokyo University of Foreign Studies. She once imagined a traditional professional path, but life took her across countries and roles, including a long period as a full-time homemaker. Married to a Japanese diplomat, she spent nearly two decades raising her daughter while living in multiple countries before eventually becoming a Japanese national and calling Tokyo home.

At age 47—when most people believe “it’s too late to start over”—Cynthia re-entered the workforce with a part-time cafeteria job. She began what would become one of Japan’s most remarkable second-career stories. From hospitality roles at major hotels, including ANA InterContinental Tokyo and Shangri-La, she went on to lead Tokyo 2020 hospitality at Coca-Cola. She later became a country manager in the hotel industry and then a manager at a major global IT company. Today, she serves as an advisor to an NPO that supports single mothers, while being recognized as a LinkedIn influencer and published author who advocates for career breaks.

Career Breaks by Cynthia Usui

Cynthia’s beliefs are rooted in lived experience. After a 17-year career break, she learned firsthand that stepping away from work is not the end of a career. It can become the beginning of a more authentic one. She calls herself the “Cinderella of stay-at-home moms,” not because she waited for the clock to strike midnight. But because she transformed “ordinary” and “unemployed” into extraordinary and unstoppable through curiosity, humility and persistence.

Her message is simple but radical:

“A career break is not a career end.”

Career pauses also create space for growth, resilience and new perspectives—qualities that enrich professional life later. Through storytelling, writing and mentoring, she now champions women who are restarting professional journeys after motherhood, caregiving, relocation or personal transitions.

What makes Cynthia inspiring is not only that she achieved senior roles. It is the fact that she began again when most people believe the window has closed. She has proven, through her own example, that it is never too late to reinvent oneself. Opportunity doesn’t fade with age, gender or circumstance. She stands for possibility, for second chances and for the power of saying “yes” even when your confidence says “not yet.”

Today, through Career Hub, her books and her platform on LinkedIn, Cynthia empowers a new generation of women to believe that every chapter counts—and that the time spent away from work doesn’t erase your potential. It expands it.

Cynthia’s Japan Recommendations

Take the train and get out of central Tokyo to see how regular people live.

Visit Cynthia’s website for more information about her and her work.

Her books are all available on Amazon (Japanese language):

人生は、もっと、自分で決めていい (Jinsei wa, motto, jibun de kimete ii; “You’re allowed to decide more of your own life.”)
ハーバード、イェール、プリンストン大学に合格した娘は、どう育てられたかママ・シンシアの自力のつく子育て術33 (Hābādo, Yēru, Purinsuton Daigaku ni gōkaku shita musume wa, dō sodaterareta ka: Mama Shinshia no jiriki no tsuku kosodatejutsu 33; “How was the daughter who got into Harvard, Yale and Princeton raised? Cynthia’s 33 child-raising methods for building independence.”)
専業主婦が就職するまでにやっておくべき8つのこと (Sengyō shufu ga shūshoku suru made ni yatte oku beki yattsu no koto; “Eight things a full-time homemaker should do before getting a job.”)

If you would like to follow Cynthia Usui personally, you can find her over on LinkedIn, X and Facebook.

If you have someone in mind you would like us to interview for Savvy Spotlight, please leave a comment below with your recommendations.

Meet Brittany Arthur, The CEO Of Design Thinking Japan

Shelley Smith — Wed, 20 Aug 2025 23:00:00 +0000

Australian-born and Tokyo-based, Brittany Arthur is a powerhouse of innovation and empathy. Her connection to Japan began as a high school exchange student in Kagoshima. After gaining professional experience in Berlin, she returned in 2017 to launch her own company in Tokyo. Today, she’s the CEO of Design Thinking Japan, a trailblazing firm leading the way in human-centered AI solutions.

Alongside her husband, she’s raising their young son, blending Australian, Mexican and Japanese cultures into her daily family life. Brittany is also the voice behind The Business Karaoke Podcast—the only bilingual business podcast in Japanese and English—where she explores leadership and innovation.

Design Thinking Japan (DTJ)

Founded by Brittany, Design Thinking Japan is reshaping the way companies use AI by keeping people at the center of it all. The firm is known for delivering solutions that aren’t just high-tech, but deeply human, practical and ethically grounded. While guiding global teams through cultural complexities and helping organizations rethink innovation from the ground up, DTJ combines creativity with measurable results. Brittany’s leadership reflects the values many international women in Japan hold close: resilience, adaptability and a strong sense of purpose.

For those curious about the future of work, parenting abroad or what it takes to lead as a woman in Japan, Brittany’s journey is as inspiring as it is refreshing. Make sure to watch our full interview with her in the video above.

Brittany’s Japan Recommendations

Take a detour from the standard path and enjoy a spot with fewer crowds
Try eating somewhere where everything is in Japanese (unless you have an allergy)
Get a personal experience done, like a haircut or hair wash

Visit Design Thinking Japan for more information about Brittany’s business.

If you would like to follow Brittany Arthur personally, you can find her over on LinkedIn and Instagram.

If you have anyone in mind you would like us to interview for Savvy Spotlight, leave us a comment below with your recommendations!

Meet Carine Lantignac, Artist, Entrepreneur & Creator of Mapponica

Shelley Smith — Thu, 20 Feb 2025 23:00:00 +0000

For many international families and individuals living in Japan, the idea of “home” can be complex. French artist Carine Lantignac understands this deeply. Having spent most of her life abroad, she has woven her experiences of travel, culture and personal identity into her art—leading to the creation of Mapponica, a unique studio in Tokyo that crafts bespoke washi paper maps.

Carine’s journey is anything but ordinary. She began with studies in mechanics, then worked as a cabin attendant for 14 years in London, soaring above cities and landscapes that would later inspire her art. When she moved to Japan a decade ago, she fell in love with artisanal Japanese washi paper. Drawn to its delicate textures and centuries-old traditions, this became the medium she chose to work with for Mapponica.

Mapponica

Her maps are more than just artwork; they tell stories. Her first piece was a map of her homeland, France, infused with Japanese motifs. It became a symbolic representation of her multicultural family’s identity. Through Mapponica, Carine bridges past and present, honoring her personal journey and Japan’s timeless artistry. Whether you’ve lived here for years or are just passing through, her work captures the essence of connection, migration and cultural appreciation.

Watch the full video interview above to hear more about Carine’s journey and the inspiration behind her beautiful washi maps.

Carine’s Japan Recommendations

Sakura Horikiri (Washi paper shop)
Kubota Itchiku Art Museum
Cycling Along The Arakawa River

If you would like to follow Carine Lantignac personally, you can find her contact information on her official Mapponica website or Instagram for more information about her art studio.

If you have anyone in mind you would like us to interview for Savvy Spotlight, leave us a comment below with your recommendations!

Meet Saki Nakahara, Immigration Lawyer & Founder of Small Seasons & Co.

Shelley Smith — Wed, 15 Jan 2025 23:00:00 +0000

Saki Nakahara is the bilingual immigration lawyer behind Small Seasons & Co., a Tokyo-based legal office. The firm specializes in visa applications, business incorporation and grants for the cultural and creative sectors. Saki has deep expertise in Japan’s legal landscape and helps individuals and businesses navigate the complexities of establishing themselves in Japan.

Born in the UK and raised in a multicultural environment, Saki developed a strong appreciation for cultural diversity and global connections. Her international upbringing fuels her passion for supporting foreign nationals as they settle into life in Japan. Saki’s background includes over a decade of experience in the business world. This gives her a unique understanding of how companies operate and thrive, both locally and internationally.

Small Seasons & Co.

At Small Seasons & Co., Saki offers personalized legal services. She helps secure visas for artists, business managers, spouses, permanent residents and more. She also assists entrepreneurs with setting up businesses in Japan. Her firm supports creative professionals by guiding them through the process of obtaining grants for cultural projects.

Saki is driven by a desire to foster cultural synergy in Japan. She enjoys helping people from all backgrounds find success and fulfillment in their endeavors. Whether you’re looking to stay in Japan long-term, start a business or access funding for your creative work, Saki will guide you with professionalism, empathy and a deep respect for Japan’s cultural heritage.

Watch the video above to learn more about Saki’s journey, her passion for immigration law and Japanese tea ceremony, and how she can help you navigate your path to success in Japan.

Saki’s Tokyo Recommendations

Visit her website Small Seasons & Co., or Instagram, for more information about her business.

If you would like to follow Saki Nakahara personally, you can find her over on LinkedIn.

If you have anyone in mind you would like us to interview for Savvy Spotlight, leave us a comment below with your recommendations!

The information provided in this interview is for general informational purposes only and does not constitute legal advice. Immigration cases vary significantly based on individual circumstances and require a personalized approach. Small Seasons strongly recommends consulting a qualified immigration lawyer to discuss your specific case.

Graduate Scholarships For Women in Japan: CWAJ’s 2024 Scholarship Luncheon

The Savvy Team — Thu, 06 Jun 2024 23:00:00 +0000

On May 15th, 2024 the College Women’s Association of Japan (CWAJ) celebrated the achievements of six outstanding scholars who received a total of 12 million yen in scholarships at their annual scholarship award ceremony. Two scholarships were awarded in each of the following categories: Graduate Scholarships for Japanese Women to Study Abroad, Graduate Scholarships for Non-Japanese Women to Study in Japan, and CWAJ Scholarship for the Visually Impaired to Study in Japan.

Congratulations to the following 2024 scholars:

Aya Tsutsui (CWAJ Cultural Exchange Graduate Scholarship for Japanese Women to Study Abroad)
Tomoko Nakano (CWAJ Cartier Scholarship)
Areum Ryu (CWAJ Graduate Scholarship for Non-Japanese Women to Study in Japan)
Sarah Sherweedy (CWAJ Cultural Exchange Graduate Scholarship for Non-Japanese Women to Study in Japan)
Hayato Kishira (CWAJ Scholarship for the Visually Impaired to Study in Japan)
Haruna Tomaoki (CWAJ Scholarship for the Visually Impaired to Study in Japan)

In addition to the 2024 scholar introductions, past CWAJ scholar, Professor Yukiko Fukagawa of Waseda University, gave a guest lecture and spoke about the “Changing Japan-U.S. Economic Partnership in East Asia.” June Miyachi, president and CEO of Cartier Japan, also spoke and presented the CWAJ Cartier Scholarship, which is funded by Cartier Japan. Lunch was then enjoyed with the scholars, special guests and CWAJ group members.

2024 scholars Aya Tsutsui, Hayato Kishira and Haruna Tomaoki joined the ceremony online via Zoom and video messages.

Meeting the 2024 Scholars

Before the scholarship luncheon, Savvy Tokyo chatted with three of this year’s scholars: Sarah Sherweedy, Areum Ryu and Tomoko Nakano. Read on to learn more about them.

Sarah Sherweedy

Sarah Sherweedy is an Egyptian scholar who has lived in Japan for six years. Initially supported by a three-year Mext Scholarship, she is currently pursuing her PhD in International Japanese Studies at the Tokyo University of Foreign Studies. Sarah’s passion lies in unraveling the intricacies of Japanese literature and translation. Specializing in the works of Japanese author Osamu Dazai, she examines Dazai’s narrative styles while navigating the complexities of translating his work.

Areum Ryu

Originally from Korea, Areum Ryu has lived in Japan for six years. Armed with a master’s degree in International Relations and motivated by the challenges posed by COVID-19 to struggling small and medium businesses, Areum decided to resume her studies. She is currently in her second year of a PhD program in International Trade and Economics at Waseda University. With her expertise, she aims to empower smaller businesses and make a meaningful difference.

Tomoko Nakano

Tomoko Nakano is an entrepreneur-in-training. Having graduated from Keio University, Tomoko is now preparing for an exciting new chapter at the University of Chicago Booth School of Business, where she will embark on a two-year MBA this September. Tomoko has been working at her father’s finance and consulting business where she’s confronted with issues such as Japan’s aging population and the lack of succession planning. Determined to find solutions, Tomoko is eager to leverage her education and experience to address these challenges head-on.

How did you come across this scholarship?

Sarah: A friend of mine actually got the scholarship last year and recommended it to me. What stuck with me was how the scholarship started—created by women to support other women. It’s now gone beyond that to support more people from diverse backgrounds. This vision aligns with my aspirations as I try to make a mark as an Egyptian woman in Japan, representing my country, religion and family.

Areum: I came across an exhibition in Daikanyama, which happened to be the CWAJ Print Show. I looked into the organization and was inspired to learn that it started shortly after World War II with a mission to support women passionate about their education. This struck a chord with me as my grandparents are survivors of the Korean War. They instilled in me the belief that while war can take everything away, knowledge and education endure, passing down a legacy of passion for learning in our family.

Is studying here in Japan any different from studying abroad?

Sarah: Japan is a great environment to grow as a researcher and an individual. These scholarships are a great example, but there are also many grants for when you want to travel for academic conferences.

Where do you see yourselves 10 years from now?

Tomoko: I aim to eventually transition into entrepreneurship, focusing on selling businesses under my name. I want to utilize my expertise and personality to make a mark in the field, whether that be an entrepreneurship or brokerage company.

Areum: While the future holds uncertainties, I’m passionate about globally related work. I plan to continue my work in related economic sectors to encourage mutual understanding among countries. I want to empower others through my knowledge and create a trustworthy environment for everyone.

Sarah: Despite once disliking literature, I’ve discovered a passion for it and want to redefine how it’s approached. I enjoy teaching quite a lot and am currently a part-time lecturer at Takushoku University. I plan to pursue a career as a university professor. Other plans include continuing my research and publishing two books—one on my study and another featuring a collection of translations.

What are your hobbies outside of studying?

Sarah: I make pottery every week! One day I want everything in my house to be handmade. I make a lot of pots and plates now and plan to make all my tableware myself.

Tomoko: I’m a yoga practitioner! Yoga is amazing because following poses is universal. Every time I travel, I try to join a yoga class. When I first visited Chicago, joining the American community as an international student was hard, but yoga helped me do that.

Areum Ryu: I love yoga, too, but I also love food and cooking! I especially enjoy making yogurt using the yogurt machine in my room. Since coming to Japan, I’ve been participating in many cooking workshops.

College Women’s Association of Japan (CWAJ)

Since its founding in 1949, CWAJ has supported education, the arts, and community among Japanese and non-Japanese women. From cultural events to educational initiatives like the scholarship program, CWAJ offers a variety of activities where you can make a positive impact in the local community alongside others. If you want to join a supportive community in Tokyo, consider checking out CWAJ and connecting with diverse women with community-focused values.

67th CWAJ Print Show

Discover a diverse selection of prints created by artists worldwide at the next CWAJ Print Show. Proceeds from the print show support CWAJ’s scholarship and community projects. For those interested in CWAJ, this event is an excellent opportunity to meet and chat with some of the current members.

Date: Oct. 16-20, 2024
Location: Daikanyama Hillside Forum, Hillside Terrace Building F, 201 18-8 Sarugakucho, Shibuya City, Tokyo
Online: Check out the online gallery.

CWAJ Special Exhibition 2024: Trailblazers

Check out the works of five women artists who paved the way for future generations: Shinoda Toko, Yoshida Chizuko, Iwami Reika, Yanagisawa Noriko and Tatsuno Toeko.

Date: Oct. 8-Nov. 5, 2024
Location: Tokyo American Club, 2-1-2 Azabudai, Minato City, Tokyo

Visit CWAJ’s official website to join, donate, or learn more about its scholarship program.

Bethany “Bitsii” Nakamura on Breathing New Life into Abandoned Homes in Japan

Michele Tanabe — Wed, 10 Apr 2024 23:00:00 +0000

Taking the plunge to leave a job that doesn’t align with your values is a difficult choice. Yet, Bethany Nakamura’s choice to leave her corporate day job to move to Japan is a testament to the courage it takes to pursue one’s true calling. After relocating to teach English in the rural countryside of Shikoku for what was meant to be a temporary sabbatical, Nakamura found herself unexpectedly drawn back into design, eventually settling in an akiya (abandoned homes in Japan).

In sharing her story, Bethany, also known as Bitsii, emphasizes the importance of finding value in the things around us. She shares her experience in sustainability and restoring abandoned homes in Japan.

How did you get into interior design and eventually move to Japan?

Growing up my dad ran a charity and my mom stayed home to care for us. We often moved in and out of houses, and most of the homes we lived in needed some extra care. I’d watch my mom patch up these homes and I eventually started to show an interest in it too, especially with paint colors. I honestly hated moving into these houses, but what I internalized from it was that there’s freedom and opportunity to change your home spaces. I concluded early on that I wanted to do interior design. Simultaneously, I stumbled on a VHS of Hayao Miyazaki’s Tottoro at a flea market. The story stayed with me and my interest in Japan began from that point on. Those two things were important constants in my life—my budding interest in Japan and my knack for design.

I eventually became an interior designer and worked for a big corporate company. Yet, I found myself working on projects that did not align with my values. As my mother would say, these jobs were not “life-giving.” Being a corporate zombie changed things for me. In the end, I decided to pull from my childhood curiosity to re-kindle my sense of self. This brought me on my path to moving to Japan.

Was the idea of living in an akiya already on your mind before coming to Japan?

It was just something I had heard about, especially through YouTubers like Tokyo Llama or reading articles about ghost towns. There were also rumors going around that houses were being given away. Or occasions where if you lived in a house for five years, you’d eventually get it for free. It was all interesting, but I didn’t see myself getting into it. When I eventually arrived in Japan and did get into it, I thought it would be temporary, but it wasn’t.

How did you end up living in an abandoned home?

I had only lived in Shikoku for six or seven months, and at the time I was living in a teacher’s apartment. By chance, through a neighborhood contact, I was given the opportunity to live in a very special house. I have experience in homeownership, so the idea of taking on a house like this was a little bit daunting. Especially one that I didn’t choose myself. Yet despite my hesitations, I walked into this house and knew right away that I had to stay.

Despite my hesitations, I walked into this house and I knew right away that I had to stay.

From the concrete floors in the genkan (entryway) area, and the different levels to the overall design, there was something incredibly moving and different about this place. Learning about the woman who had lived there before made me realize how special this home truly was. I knew I needed to spend time in this space and renovate what needed to be renovated.

Can you talk about the process of cleaning out your abandoned home?

In the beginning, it was a community affair. I had a lot of manpower with people coming in and out to help move things. However, there was still a lot of work in sifting through what was left. I ended up spending hours each day separating trash and sorting out the more precious items. I worried that I might be discarding something of significance, but thankfully, I had neighbors there to let me know if things were relevant to the local area or past owner.

We found old money, which was donated to a local shrine, kimono pattern books, ikebana (flower arrangement) supplies and even old photos. It was amazing to hold these photos in your hand and look across the street at the same scenes to see that so much had changed. One of the older neighbors pointed to a photo of an elementary school class and said “This teacher is my grandpa.” It struck me how close-knit this community was.

Did the home require any type of maintenance or renovation?

While it wasn’t necessary or a requirement to renovate, it was assumed that I’d maintain the home for everyday living. For the sake of keeping up the house, I was happy to put some money forward for things like replacing an electrical unit when I moved in or having the pipes fixed when they gave out.

While the first house didn’t require too much renovation even though it had been empty for 10 years, the second home I moved into had a kominka (a traditional Japanese house made from wood and clay) on the property which I plan on restoring in the future.

Was it difficult to balance Japanese and Western design elements?

I had a lot of assumptions that were challenged or changed based on my lived experience in understanding how Japanese homes worked. After moving into my first home, I wanted to change the kitchen into an open concept, but what I learned by living in the space for a time was that it was purposefully segmented off to close doors for temperature control. I originally came in with visions of furnishing my new space with vintage Japanese furniture specifically curated from antique shops, but it turned out that I didn’t need too much furniture because this was a traditional Japanese home. In the end, I changed my mind on a lot of things.

How does the principle of “mottainai” guide your design?

I think it’s important to shift our thinking when it comes to sustainability and embracing mottainai (the concept of not being wasteful). While sustainable products or building methods can seem like a good thing, in most cases, it’s more sustainable to do nothing.

“…in most cases, it’s more sustainable to do nothing”

As an interior designer, I believe we can use design to create healthy happy spaces that support our wellbeing, but I think we need to stop thinking we need to consume to show our identity. We can live in harmony in a space that already exists by making use of the items we already have. There’s an opportunity for us to be more intentional about our relationships with stuff. Making friends and living well with the items that surround us, especially the things that we may not have chosen in other circumstances, is a great way to do that.

There’s a growing interest in akiya in online spaces, what unique value do you bring to the online conversation?

Construction, renovation and even interior design especially in leadership and corporate spaces tend to be male-dominated. It’s no surprise that akiya content online is also male-dominated. I’ve noticed that this content centers narratives around taking charge, making change, heavy construction, expressing one’s vision and extracting value. This is very much how the architectural construction perspective thinks.

“What I share is deeply personal and less about extracting value or taking charge.”

My uniqueness is that I’m intentionally very soft. What I share is deeply personal and less about extracting value or taking charge. I don’t need to take over or change something if it doesn’t need to be changed. My content may not have the sparkly before and after and it doesn’t glorify money. Instead, it takes a human-centric approach by being receptive and considerate of neighbors and the community.

Did you encounter any external pressure while pursuing your creative career path in Japan? How did you stay true to your vision?

There’s a definite pressure to share my content responsibly and it’s something I think about often. I’ve also run into difficulties with my local community understanding what I’m doing because content creation can come off as self-promotional which contrasts traditional Japanese values. I just have to remind myself that I’m trying to help people find win-win housing solutions and I’m happy to present an image of how we can make living in abandoned homes in Japan a reality.

What advice can you give readers interested in buying or renting abandoned homes in Japan?

I think it’s important to live here for longer periods to fully understand our surroundings and living needs. We also need to get over the apples-to-apples comparisons; houses here are not the same as our home country. Ownership is also very different. When finding houses, arrangements can be flexible even through online resources like Akiya Banks. There are also benefits to talking to people and word of mouth. Who knows, maybe the house of your dreams may be uncovered by a neighbor you talked to in passing.

Follow Bitsii’s YouTube channel and visit her website for everything from akiya restorations and DIY to life in rural Japan. For regular updates, follow Bitsii on her Instagram.

Savvy Spotlight is a monthly feature introducing foreign and Japanese women at the frontline of what’s successful, contributing, cool, unique and interesting in the city. If you have anyone in mind you would like us to interview, leave us a comment below with your recommendations!

Mai Shoji, Freelance Announcer and Media Maven

Shelley Smith — Wed, 28 Feb 2024 23:00:00 +0000

Born and raised in Tokyo, Mai Shoji’s career journey reflects a deep connection to her roots and a curiosity about the world beyond. From her early years at Nishimachi International School to her high school days at the American School in Japan, Mai’s educational path took her through an international schooling system from a young age.

A chance opportunity at an audition for the FIFA World Cup opened doors to a career in broadcasting, where she found her voice as a bilingual announcer. Her broadcasting career is extensive, including roles as a weather section anchor on NHK World’s “Newsline,” and serving as a main navigator on J-Wave radio where she had the opportunity to interview celebrities worldwide.

In addition to her broadcasting career, Mai has contributed significantly to various events and campaigns, serving as a bilingual MC and spokesperson for prestigious brands and organizations. She has also been actively involved in modeling, writing and translation, showcasing her versatility across multiple media.

Today, Mai’s journey continues as she balances her roles as a broadcaster, cultural ambassador and pronunciation coach. With each step, she remains committed to fostering understanding and appreciation between cultures, embodying the spirit of global citizenship in everything she does.

How did you discover your passion for various forms of media?

My father is a lyricist and my parents took me to many concerts and live entertainment events from a young age. I think attending these events since childhood naturally exposed me to the industry. I’ve always felt very natural in it. While there was a time when I had a singing career path laid in front of me during my teen years, it was in broadcasting that I found my true calling, using my voice to connect with audiences in unique ways.

Is there a particular career moment that stands out as a turning point or milestone?

The FIFA World Cup that I announced in 2002 was the start of everything. This event opened doors and helped me build connections that have continued to shape my career. Years later, the same people contacted me for other major events like the Tokyo 2020 Olympic and Paralympic Games. I was the English voice behind the opening and closing ceremonies.

What was it like to be part of such a globally significant event such as the Tokyo 2020 Olympic and Paralympic Games?

It was an honor to be involved in the Olympics! But it honestly came with a lot of pressure as well, especially given the uncertainties surrounding its organization due to the Covid-19 pandemic. The experience required intense preparation and dedication, as I had to ensure I performed my best amidst the challenges and health risks. However, it was incredibly surreal and humbling to be part of an event that brought people together from around the world.

Looking back, is there a particular project you consider the most fulfilling? What made it stand out?

One project that truly stands out for me is the experience of writing my book, 22 English Pronunciation and Public Speaking Techniques. Initially, I planned a smaller, casual book about simple pronunciation differences like “R” and “L.” However, after working closely with my publicist twice a week to discuss and shape the book, the book ended up becoming a 300-page endeavor. It was time-consuming and challenging to ensure its relevance over the two years it took to write but it also became a very fulfilling experience for me. Years after it was published, CNN English Express featured my book, providing a platform to spread its message. I was so happy to see my efforts and passion for English pronunciation culminate in something meaningful.

What was the inspiration behind your focus on pronunciation?

I believe that pronunciation is vital for effective communication and manners. In broadcasting, clarity can save lives, yet many underestimate its importance. My experience at NHK World, especially in news broadcasting, made me realize the need to improve pronunciation to better ensure understanding, especially among Japanese audiences not exposed to global news.

As someone who has worked both in Japan and on the international stage, how do you navigate the complexities of bridging cultural gaps and language differences?

For me, it’s all about ensuring clear communication and genuine connection. Whether I’m working in Japan or on the international stage, I prioritize making sure that everyone understands what I’m saying. This means speaking slowly and clearly, and sometimes even imagining I’m talking to someone dear to me, like my grandmother, to ensure my message resonates with everyone, regardless of their background. It also helps to be a people lover! Seeing the good in everyone fosters a positive atmosphere of understanding and respect.

Given your multifaceted career, what sort of things do you do on your time off?

I love singing! I even had an amazing opportunity to perform at the Fuji Rock Festival in 2022. I love hanging out with friends and going to karaoke too. When I’m winding down, I’ll be watching movies with my daughter and mother. In the past when working for J-Wave Radio I had to watch over 300 movies a year. The amount of movies I had to consume at once occasionally felt force-fed but it also shaped a part of who I am today. Nowadays, I can relax and enjoy them in my own time.

For individuals aspiring to follow in your footsteps, especially in the realm of freelance announcing, what advice would you offer?

Freelancing has its ups and downs. It offers flexibility, but there’s always the uncertainty of where the next job will come from. Always be open to meeting new people! Leaving a good impression on the people you meet onsite is the key to getting called back to work on new projects. My motto is to deliver three times more than what’s expected from you. This has shaped my career and why I’m able to continue working in this industry. Many of my job offers are “repeats” where I’m called back by organizations I’ve worked with in the past, such as annual award ceremonies or events. Being yourself wherever you go and remembering your liaison, as in who connected you to whom, are both equally very important. Building and maintaining these connections is key to navigating the freelance landscape successfully.

Looking toward the future, what aspirations or goals do you have for your career and personal life?

I’ve been contemplating my next steps quite a bit lately. Professionally, I’m considering launching a pronunciation and public speaking coaching school. It’s something I’m truly passionate about and I see it as a way to contribute positively to communication education, particularly in Japan. Many people here don’t have the confidence to speak English. I believe that improving pronunciation could be one of the keys to the breakthrough they need. It’s something that can open their doors to the global stage. I also believe it’s valuable for my students to have a basic understanding of Japanese culture. Therefore, I strive to ensure they are equipped to share insights into Japanese aesthetics and the beauty of Japan with others.

Find out more about Mai and her work endeavors over on her official website. You can also find Mai’s book, 22 English Pronunciation and Public Speaking Techniques, on Amazon. The book makes a great gift for Japanese friends working on their English proficiency!

Rebecca Thorn’s Rise from Fish and Chips to General Manager of Hotel Indigo Tokyo Shibuya

Shelley Smith — Wed, 17 Jan 2024 23:00:00 +0000

Rebecca’s venture into hospitality all started at a local fish and chip shop which eventually evolved into an impressive 17-year tenure with the InterContinental Hotels Group (IHG). From her homeland’s Queenstown to the Australian cities of Adelaide and Melbourne, as well as time in the UK and Fiji, she embraced diverse roles in the service and hotel industry. Now at the helm of Hotel Indigo Tokyo Shibuya, which opened its doors in August 2023, Rebecca reflects on her remarkable experiences, showcasing her passion for hospitality and the exciting chapters that lie ahead.

How have you personally grown or evolved through your various roles and responsibilities in the hospitality industry?

Through my 17-year journey with IHG and working across diverse cultures and countries, I feel that I’ve grown immensely, shaping who I am today. In this job, you learn about the important things in life, all of our guests have a reason to stay with us, and through them, we in turn can experience the highs and lows of life. Through our guests, we are lucky to witness some of life’s greatest moments, from birthday and anniversary celebrations, weddings and family reunions, to the pure joy of people experiencing and discovering new places for the first time. Despite the occasional challenges, I am grateful to feel part of the incredible moments. This exposure has grounded me and built up my resilience. I’ve become a calm person, thanks to these experiences. I continue to grow, and the learning never stops, which is something I truly appreciate.

As one of very few female General Managers in Tokyo’s hotel industry, how would you describe your leadership style and the principles that guide your decisions?

My leadership style is primarily democratic—empathetic, collaborative and empowering. I believe in involving the team as they bring everything to life. I also adapt to various leadership styles when needed—strategic, visionary, pacesetting and transformational. While I have my natural style, I recognize the importance of adapting to individuals’ needs too. There are times when making the final decision is necessary, and I don’t shy away from it. Leadership can sometimes be lonely and tough decisions must be made, but at the end of the day, I weigh the priorities and benefits, and strive for balance.

In your career, have you encountered any significant challenges, especially as a woman in a leadership role? How did you navigate and overcome them?

In the early days, there was a lack of representation for female leaders and I didn’t see people like me in top roles. It’s different now, but I still deal with being in the minority. Imposter syndrome was a struggle but I’ve learned to overcome it. People are often surprised I’m a General Manager, and it happens a lot. There are still challenges, like microaggressions and gender stereotypes but I see it as an opportunity to drive positive change. I make sure to attend industry events, even if I’m the only woman, to contribute to that change and support others.

What advice would you offer for aspiring women leaders in the hospitality field based on your experiences?

Believe in yourself; a great career in hospitality is not only possible but amazing. Don’t hesitate to apply for opportunities—even if you don’t feel fully ready. Have confidence and put yourself out there! Diversify your skill set, stay true to yourself and don’t try to be someone you’re not.

Don’t hesitate to apply for opportunities—even if you don’t feel fully ready. Have confidence and put yourself out there!

Women don’t need to fit into an old-school masculine leadership mold. You can be kind, soft, vulnerable and still be a leader. Be unapologetically yourself!

Opening Hotel Indigo Tokyo Shibuya stands out as a truly unforgettable experience. It was challenging, eye-opening and required hard work. It made me feel vulnerable at times yet incredibly satisfied. It was a career highlight, especially as it was my first pre-opening, something I hadn’t done before.

Another significant moment was leading the team through the COVID-19 pandemic and emerging successfully on the other side. That was when I first arrived in Tokyo back in 2019 after taking on the role of Assistant General Manager and later Acting General Manager in 2022 over at the InterContinental the Strings Tokyo in Shinagawa. The team’s resilience and success during that time were remarkable, and I’m grateful for the lessons learned.

With Hotel Indigo Tokyo Shibuya being your first pre-opening, did you run into anything unexpected?

When we were about to open the hotel, we had a pre-opening party with over 200 guests. Just minutes before it started, the fire alarm went off due to some barbecue smoke. It felt like a disaster at the time but it was fixed in five minutes. It was a testing moment, but my team was responsive. The party turned out incredible, and now we can laugh about it!

How do you balance your professional responsibilities with your personal life?

Balancing work and personal life is crucial for me, and I take pride in doing it well. Last year was different due to the hotel opening, which consumed a lot of my time. I usually set boundaries to relax and unwind, as I want a healthy separation between work and personal life. I try my best to prioritize my health and maintain a balanced lifestyle as it sets a good example for my team too.

What hobbies or interests do you have outside of work?

Outside of work, I’m very active and love hitting the gym and going hiking. Reading and traveling are also top on my list, and spending quality time with friends is important to me too. I often travel to Karuizawa and Hakone, and I’ve explored various other places in Japan, including Osaka, Hiroshima, Okinawa, Nikko and more. I also have a creative side and enjoy activities like painting, drawing and pottery.

Looking ahead, what are your professional goals and aspirations for the future, both for yourself and Hotel Indigo Tokyo Shibuya?

Looking ahead, my professional goals for Hotel Indigo Tokyo Shibuya are deeply intertwined with creating a vibrant celebration of all things Shibuya. I envision our hotel as the employer of choice, known for providing a fantastic work environment where the team can thrive, grow and contribute meaningfully to our guests’ experiences. Diversity, equity and inclusion are paramount to me, and I’ve worked to create a culture that celebrates these values. From gender-neutral uniforms to an inclusive setup in our facilities, I aim to foster an environment that welcomes everyone.

Beyond that, I’m eager for the hotel to become an inclusive space for both guests and our team. I aspire for it to be a bustling and popular destination that people genuinely want to visit. It’s crucial for us to embed ourselves in the rich culture of Shibuya and give back to the community. Working collaboratively with the neighborhood is a key aspect of our operations.

It’s crucial for us to embed ourselves in the rich culture of Shibuya and give back to the community.

On a personal note, I plan to continue focusing on my well-being in 2024, emphasizing holistic health and mindfulness. After a significant professional year in 2023, I aim to strike a balance, ensuring I’m present and at my best for both myself and those around me. The excitement for what lies ahead is palpable, and I’m ready for the challenges and successes that the future holds.

Follow Rebecca’s Instagram for more insight into her colorful life or connect with her over on LinkedIn.

If you’re looking for art-filled accommodation in the heart of Shibuya, visit Hotel Indigo Tokyo Shibuya’s official website or Instagram for more information.

Yurie Collins Navigates Tokyo’s Comedy Scene with Wit and Creativity

Shelley Smith — Wed, 13 Dec 2023 23:00:00 +0000

Yurie Collins, with a blend of Japanese and American heritage, grew up in a small Japanese town in Wakayama. She pursued theater and literature at college in Boston, later immersing herself in acting in New York City. Returning to Japan during the pandemic, Yurie delves into stand-up comedy, connecting with audiences from around the world.

What inspired you to pursue a career in comedy, and how did you end up in Tokyo?

I was inspired to try comedy when a fellow female comedian in Tokyo reached out after seeing my “Bring Nothing to the Table” video on social media. She suggested that Tokyo’s comedy scene needed more funny women. I accepted the challenge despite the male-dominated environment, viewing it as an opportunity to connect with diverse audiences.

Have you faced any unique experiences or challenges as a female comedian in the Tokyo comedy scene?

It can be tough when the audience is mostly male because there’s sometimes a perception that a funny woman is threatening to men. This dynamic can make performances challenging, but I don’t mind being a little threatening. I appreciate the challenge of making everyone laugh, even if not everyone finds me funny.

How has living in Tokyo influenced your comedic style and material?

Living in Tokyo has a significant impact on my comedic style. I draw inspiration from personal experiences, discussing what I find funny and relatable. I often touch on universal Tokyo experiences, like navigating trains or pedestrian crossings, creating a shared understanding in a diverse audience. Discussing topics like dating in Japan compared to New York also adds a personal touch to my shows and resonates with the international audience.

Comedy often reflects cultural nuances. How do you navigate cultural differences and connect with audiences in Tokyo?

Performing in Tokyo does require a nuanced approach. In New York, I can generally predict the audience’s progressive stance, but in Tokyo, it’s more diverse. I strive to make people laugh but I have no interest in pandering to any particular belief. I think comedy should sting a little.

I’ve come to realize that being likable and authentic transcends linguistic differences.

Performing for a Japanese audience, in particular, poses unique challenges. The audience might initially interpret jokes as serious information, requiring me to be clearer in distinguishing humor. Despite the language barrier, however, I’ve come to realize that being likable and authentic transcends linguistic differences. Whether in English or Japanese, connecting with the audience hinges on relatability and genuine self-expression. It’s about making people comfortable and rooting for you, even when tackling unconventional or uncomfortable topics.

How do you balance the demands of your comedy career with everyday life in the city?

Juggling my comedy career and daily life in Tokyo is like navigating a whirlwind. Despite being disorganized, I manage a stream of tasks. Part of my income comes from online content creation, both personal and client-based. I also juggle various auditions and meetings while I edit content before I perform comedy live at night. It’s a hectic balancing act, demanding organizational skills I sometimes lack. I strive for discipline, work out daily and attempt to maintain a healthy diet—though it’s admittedly challenging. The demands can be overwhelming, but I appreciate the variety and try to stay disciplined amidst the chaos.

Is there anything else you’re working on right now?

Beyond comedy, I’m immersed in a couple of exciting projects. I’m working on a script for a television series that has been brewing in my mind for ages. In addition, I’ve ventured into filmmaking, completing my first short film last year. Recently, I directed my second short film too. While I’m not acting in the films, gaining directing experience aligns with my three-to-five-year plan. I eventually aim to fully produce and star in my television series.

Could you tell us a bit more about your film directing and what got you involved in that?

I used to be active in activism, particularly with climate justice groups in New York. My short film #SPONSORED is a fictional dystopian thriller, a protest film that revolves around climate change and neoliberalism. Integrating my activism into my art is crucial to me, and I’m gradually finding ways to incorporate it into my material.

Do you incorporate that activist side of you into your comedy as well?

I believe artists should strive to be “thermostats” rather than “thermometers.” A thermostat controls the climate, influencing and shaping it, while a thermometer merely reflects the existing climate. I see this as a goal for myself in the comedy scene, to actively contribute to its direction rather than merely reacting to it. Influential figures like Jordan Peele, who is masterful in both comedy and filmmaking, inspire me. I also admire George Carlin and Michaela Coel for their impactful work, particularly Coel’s truthful and biting humor in “I May Destroy You” on HBO.

So what would you say your overall artistic style is like?

My style is more grounded and real, focusing on everyday situations and tweaking them for comedic effect. While I enjoy offering an escape through my work, I also aim to provide a strong reminder of reality. Fantasy is appealing, but it always originates from a real place. I aspire to create content that, even if it’s a temporary escape, leaves a lasting impression on how people perceive reality.

What advice would you give to aspiring female comedians looking to make their mark in Tokyo’s comedy scene?

My advice would be a blend of lessons I’m still learning myself. Firstly, learn from others without falling into the comparison trap. Every artist’s journey is unique and focusing too much on others can be a distraction.

If comedy is your calling, dive in, get on stage and accumulate as much stage time as you can.

Specifically for comedy, the fear of not being ready often holds people back. Don’t wait for the perfect set of jokes. Write, yes, but recognize that there’s a lot you can only learn by taking the stage. Embrace the nerves, the uncertainty and just get up there. Whether you shine or stumble, each experience is a step forward. Consider open mics as a learning ground and, most importantly, do it because you want to, not out of obligation. If comedy is your calling, dive in, get on stage and accumulate as much stage time as you can. It’s a journey, and every step counts.

With Tokyo being a dynamic and ever-changing city, how do you see the future of comedy and your role within it here?

In Tokyo, I genuinely hope the comedy scene flourishes further. It surprised me to discover an English stand-up scene here, and since then, it’s already expanded. With the pandemic easing, more people are arriving, drawn to Tokyo’s international vibe. While Japanese comedy, like manzai (a traditional style of comedy in Japan), has its unique style, there’s a growing interest in English comedy. My wish is that more locals discover these shows and join the laughter. As long as we continue performing and strive for excellence, I believe the comedy scene will naturally grow with time.

Do you ever perform in Japanese?

Yes, I come up with content in a way that’s similar to my English material, but I adjust it a bit. In Japanese, I often get inspiration from everyday conversations, like chatting with my nail lady at the salon. We talk about specific things, like shows we watched or experiences I had, and if something funny comes up, I jot it down. It’s a mix of observing daily life and having amusing conversations with people.

You often perform live at Tokyo’s first and only English comedy bar. Could you tell us more about that?

Absolutely! Tokyo Comedy Bar hosts comedy shows every night, usually with regular weeknight performances. However, they often feature themed shows, and one standout is the “No-Bro Comedy Show” held every first Wednesday of the month. It’s a platform for comedians from the queer and female community, providing a welcoming space beyond the typical cis-straight male-dominated comedy scene. It’s an incredibly supportive and warm environment.

the “No-Bro Comedy Show”…It’s a platform for comedians from the queer and female community

Additionally, there are special Hafu Comedy Nights where we share our experiences, particularly about being biracial in Japan. Beyond that, there are recurring shows with unique themes, like “Roles for Initiative” on Sundays. This Dungeons & Dragons-inspired show not only brings laughter but also supports a good cause—proceeds go to Tokyo Lifeline, a mental health hotline for English speakers. Tokyo Comedy Bar is such a vibrant space with diverse themes, and new, exciting shows are constantly popping up!

Watch Yurie perform live over at the Tokyo Comedy Bar in Shibuya or follow her over on TikTok or Instagram for her hilariously relatable content.

For those interested in her short film, you can watch the trailer for #SPONSORED via this Instagram link.

Kei Hirata Is Inspiring The Next Generation

Kathryn Wortley — Wed, 08 Nov 2023 23:00:00 +0000

After graduating from Kanda University of International Studies, Kei Hirata was a cheerleader with the United States National Basketball Association team Oklahoma City Thunder (OKC Thunder) before burnout forced her to return to her native Japan. Once on the road to recovery, she joined the Niigata-based Albirex Cheerleaders and made a comeback on the cheer squad at OKC Thunder, later becoming a game-day assistant for the team.

In June, Hirata retired from both the OKC Thunder and Albirex to pursue new projects, determined that others learn from her experiences related to mental health and the pursuit of wellness. Savvy Tokyo spoke to her to find out more about her work.

What did your role at OKC Thunder involve?

I was responsible for communicating with the coaches and performers before and during the game, following the timetable for executing the entertainment program as it progressed.

Get comfortable being uncomfortable.

Before game day, I communicated with my supervisor and other assistants via text, email and phone calls; on game day, I used a radio. It was tough sometimes, but I followed one of my mottos, “Get comfortable being uncomfortable.” I want to continue to challenge myself with what is unfamiliar to me.

What skills did you use as a cheerleader?

Of course, dance skills, but they’re not the only criteria required to be a professional cheerleader. Auditions include an interview as well as a public speaking component. Once accepted, I had to communicate a lot with my teammates and coaches. In addition, when not on the basketball court, I represented the team in various community outreach programs. The number of opportunities to interact with fans and people in the community is five times greater than the opportunities to perform at games.

What was the most enjoyable thing about working as a cheerleader?

The OKC Thunder Girls spend time in the community when not on the basketball court. I have visited countless non-profit organizations, schools and other groups, and have enjoyed interacting with Thunder fans and people in the community.

And the most challenging thing?

I was not very good at small talk, even in Japanese at the time. I had even less experience with small talk in English, so meeting and interacting with lots of new faces and having to have small talk with them was something I felt uncomfortable with — I found it quite a challenge.

What lessons have you learned through your work?

Looking back, I should have enjoyed the moment as a cheerleader more, rather than be concerned about fluency in English. Today, I am more comfortable starting a conversation in English with someone I meet for the first time. I have made genuine heart and soul connections with the fans and people in the community I have met over the past seven years.

How do you face opportunities and challenges?

I always keep my mind open and say yes to opportunities that come my way. My approach to life is “Be your own cheerleader.” Whenever I begin to doubt myself and feel like giving up, I always give myself a pep-talk, to remind myself that there must still be some potential where I can grow. I would say, if you have a one percent chance of success, I encourage you to take the opportunity. Every experience is something to build on.

You give speeches to children on the topic of “Being different is a superpower.” Why is that your message?

I was born and raised in Japan. I didn’t grow up in an environment that encouraged individuals to freely express their opinions, especially when they differed from the norm. In Japanese society, there is a sort of peer pressure that we all need to blend in with others.

I used to grapple with complex feelings about being the only international dancer on the team, someone who didn’t speak English perfectly and didn’t share the same cultural background as my teammates. For a significant period, I struggled to be honest and express my thoughts openly in front of my teammates and coach. This internal struggle led me to believe that I wasn’t enough to be part of the team due to language and personal barriers.

Sometimes, the things we wish to convey don’t need to be spoken—they can simply be demonstrated.

As my journey with the team continued, I began to notice that my coach and teammates valued my consistent preparedness for practice and games, my exceptional care for my uniforms, and my deep respect for both time and others. It became clear to me that English language proficiency was not the primary factor in building trust; it was one’s personality that truly mattered. Sometimes, the things we wish to convey don’t need to be spoken—they can simply be demonstrated. This realization boosted my confidence and, for the first time, I felt that it was perfectly fine to be different from my teammates. I came to understand that the uniqueness I brought to the team were assets that contributed to creating a dynamic and diverse group.

This is precisely why I firmly believe that being different is a superpower, and I am committed to passing this message on to young children.

What are you most proud of?

Reflecting on my journey and the pursuit of my dream to work professionally in pro sports in the United States, I initially believed that my proudest moments would revolve around tangible achievements such as winning awards, representing the team on international trips, being named a co-captain or being recruited as a game day assistant.

However, with the benefit of hindsight and a deeper understanding of my time in the NBA, I’ve come to realize that these accomplishments, while significant, may not be the defining highlights of my career.

What I am truly most proud of is my ability to overcome challenges and persist in following my passion, even when my life didn’t unfold as originally planned or hoped.

Life is an unpredictable journey filled with both highs and lows. What I am truly most proud of is my ability to overcome challenges and persist in following my passion, even when my life didn’t unfold as originally planned or hoped.

What are you working on now?

My dance community called Dance with Kei aims to empower women and children to discover their true potential through dance. The Japan tour in June 2023 was a resounding success, as I had the privilege of sharing my love of dance with over 120 dancers in six cities. The experience was truly unforgettable. Building on my passion for giving back to the community during my time with the OKC Thunder, Dance with Kei has now become my primary platform for continuing to make a positive impact and leave a lasting legacy.

In my role as a freelance choreographer and advisor, I offer game-day choreography and insights into sports entertainment in the U.S. to collegiate and professional dance teams, including those affiliated with professional basketball, soccer and ice hockey teams in Japan.

Lastly, I am thrilled to announce my brand-new podcast, “Hirakei Podcast,” which debuted at the end of October. It is derived from my name, Hira(ta) and Kei, and in Japanese, hirake represents a fresh start and beginning; I hope this podcast gives listeners some inspiration to take action toward what they wish for in life! In this podcast, I will share my personal stories and the life lessons I’ve learned from nearly a decade of speaking at schools and corporate events. I’m very excited about this new platform, which will allow me to connect with people on a deeper level, and I hope that each episode will inspire listeners to feel empowered.

Take a listen to her podcast introduction below:

CrossFit Business Owner Violet Pacileo

Laura Pollacco — Thu, 12 Oct 2023 23:00:00 +0000

Though many daydream about packing in that stressful city life and moving to the deep countryside, the realities of making such a change are something else entirely, especially when you have a family to think about. But this is exactly what Violet Pacileo did when she left Tokyo and her career in finance to be close to her mother, moving to Kochi Prefecture and later opening the most scenic CrossFit gym in Japan.

Pacileo has led an extremely tumultuous life, from her upbringing between Japan and the U.K, working in a high-stress industry and moving to the States and back. Her latest challenge has been opening a business in the middle of rural Kochi, a move that has given her the opportunity to gain autonomy over her career and bring new energy to the town.

What was working in Tokyo’s stock market like?

When I first started in 2006 it was a pre-financial crisis so it was booming. There were tons of expats, including traders from Wall Street and London, so it was really bustling and exciting. Then, overnight it just changed. I remember seeing the stock market and exchange rate just take a nosedive. Counterintuitively, since the fund I was working for had a long investment horizon for stocks, this was an exciting opportunity, because it was like all the stocks had suddenly gone on sale.

Finance is very fast-paced, you have to pay close attention to the news, keep your finger on the pulse, and you have to be aware of the politics that go on within companies. Of course, when you get paid a lot, there’s also a lot of stress that comes with it.

What was gender equality like in such a male-dominated industry in Japan?

The working situation came as a big shock for me, especially since I was coming from the U.K. I found it really draining because, no matter how hard I worked or my successes, these “big boss men” only saw me as an object. It really affected me, I cut my hair short, I covered myself up more conservatively and at the office, I even adopted a certain persona because I thought if I wasn’t attractive maybe they would finally take me seriously. All those thoughts used to go through my head. I thought it was my fault. Fortunately, as I got older, I realized it was not, but the thoughts used to plague me constantly.

Have there been any improvements in the industry?

In some ways, the finance industry is at the forefront of change. ESG (environmental, social and governance) and SRI (socially responsible investment) investing have been around for a while, but we are seeing much more interest coming from different governments, especially in Japan. Japanese listed companies, for example, are now required to comply with the Corporate Governance Code, and there’s a bigger push for workplace diversity including gender equality.

How was your work/life balance working in finance in Tokyo?

Who could ask for a better view when spinning?

When I was working in sales, I would leave the house at 5 a.m. to fit in a CrossFit class at 6 a.m. before heading to the office, so I didn’t see my kids in the morning. And, of course, my job required me to meet and entertain corporate clients, which meant lots of drinking and that usually meant I didn’t get home till midnight. I only saw the kids on the weekends, and I felt like I wasn’t being a good parent.

When I moved to work at a hedge fund things were better because I could work remotely, so I didn’t have to work late nights. However, I was still on call 24/7, constantly checking Slack throughout the day and night. That wasn’t healthy either. The last hedge fund job really took a toll as it was a bad cultural match for me. It made me realize I didn’t want to be in finance anymore.

Why did you decide to move to Kochi?

Making sure to celebrate both her cultures.

My mom is originally from Otoyo, where I now live. We used to come and visit my grandparents here every year for summer and winter vacations. In fact, my granddad used to grow rice right where the gym now stands! At first, I started helping my mother maintain the property, as it was too much for her, and in the countryside, you really need to keep the land in good shape as it affects your neighbors. It was actually my husband Carlo who brought up the idea of moving to Kochi since I was spending so much time going back and forth.

How did the CrossFit business come about?

For the first few months after moving, I spent a lot of time wondering what I was going to do next. Although we were living on my mother’s family’s property, we still needed to find an income stream since I was no longer working in finance. Carlo and I came up with a few different ideas, but in the end, he said “just do whatever makes you happy.” So we decided on the CrossFit business.

Initially, we were just going to do something on a small scale, because we were working out in our garage and our neighbors were really interested. They started asking if we could teach them so we thought, “Oh, maybe this could be a bigger business.” So, I built a detailed business plan with 10-year projections, raised capital over two challenging years and won a government subsidy with a persistent effort to construct my very own CrossFit retreat, which is also the first of its kind in Shikoku.

What was your goal in opening CrossFit Otoyo Strength?

With help from a local female firm, they built the most stylish gym in Kochi.

I didn’t start Otoyo Strength to change the community. I came up with this business out of a desire to feed my family, and it just happened to be CrossFit because it makes me happy. It’s now grown to become a community-building endeavor in this location where I came to be close to my mom. I didn’t choose this business because I wanted to be a revitalization specialist, but somehow I have become one!

How has your pace of life changed since moving to Kochi?

Many people may think, “Oh, you moved to the countryside, you must have a really slow pace of life and you have lots of time with the kids” but as a business owner, I still work 24/7. Actually, it doesn’t matter where you are—in the city or the countryside—if you’re a business owner, you’re working 24/7. It’s hard work, we’ve only been open for 10-11 months so we are still in the growth phase and it’s still really tough. However, I have a lot more autonomy now and don’t think I could ever go back to working for someone else. I love being able to make all the final decisions on my business.

What would be your advice to people looking to leave the cities for a rural life?

A gym that inspires change.

You really need to have a connection to the land. I know that’s not what people want to hear but you need some kind of strong connection to be accepted into the community. Beyond that, what you need to have is a clear purpose.

For example, in Otoyo there are many families that have been here for generations and grew up here, they just want to keep living the way they have so far. When coming into a countryside community, you have to understand that a lot of people don’t like change. I see myself as a facilitator, I can facilitate change but I certainly can’t force it on them. They have to be able to see for themselves that they want to change. So while it is great to go to the countryside and do your own thing, you need to accept that you can’t really force the community to also do your thing.

You can find out more about Violet and CrossFit Otoyo Strength, as well as her tiny home chalet next to the gym, over on the CrossFit Otoyo Strength website.